2. 2
Company purpose
We solve the challenge of matching patients with medical practitioners by
providing a platform for scheduling appointments to help:
• Patients accomplish structured search and convenient scheduling
and
• Doctors better manage appointments and increase customers´ experience
3. 3
Problem
Problem description
Patients
• Difficulty in searching for a respected specialist
available in a preferred time slot
• Difficulty in comparing doctors based on their
availability, location, language ability and other
patients´ ratings
• Painful to find overcrowded specialists
Doctors
• Young or newly arrived doctors struggle to find
patients
• Established doctors with large clientele
experience challenges in working at capacity
How do they solve
the problem today?
Patients
• They search by Google or ask friends for
recommendations
• They call by phone many doctors to check
availability or use doctor´s scheduling websites
• They use Google to check doctors´ profile /
experience / rating
Doctors
• They pay fees through own advertising and
referrals to get new patients
• They use traditional scheduling such as phone
How do you know
about the problem?
Our Experience
• Sal could not easily schedule reliable dentist
appointment when moved to Germany due to
language barriers
• Everyone in the group experienced long waiting
times when going to doctors
Guerrilla Research
• Jan, school teacher, 35: cannot schedule
appointments at desired time and always finds
doctors overcrowded (2-3 times a year)
• Vania, researcher, 34: tried to reach doctor via
phone and could not reach her personal assistance
at all, so she had to find another one
• Thomas, IT developer, 40: “Google search and
Jameda are easy to use but I don´t trust the “stars“
rating because people giving it are emotional
about the doctor”
4. 4
Solution
Mission
“We strive to serve new-in-town patients to search, compare and find the
available language-friendly and closest medical advice with just a few
clicks, and doctors to quickly build their customer base and improve their
clients´ satisfaction”.
Demonstrate your
company’s value
proposition to make
the customer’s
life better.
5. 5
Why now?
1. Historically… 2. But Now… 3. “This is why … ”
• People are getting used
to use the internet to find
options and choose
reliable services
• More than 90% of people
between 16-44 use
internet daily for their
choices
• The number of non-
German speaking
arrivals is increasing
(2.4Mn with 46% growth)
and doctors are limited
(150000 doctors with
2.5% growth)
Statista, 2016
Umzug Statistik, 2009
• People were used to
search for doctors by
referring to friends and
family
• People used to just show
up or call doctors by
phone before the
internet appeared
• Doctors used to have
flexibility in scheduling
appointments
• Increasing demand for doctors´
calls for better time scheduling
systems
• Technology is ready to let the two
sides of the market easily connect
and reduce pain of searching,
scheduling and waiting
• A trusted personalized online
doctor´s appointment for “new-in-
towns” is needed
Der Zeit, 2015
Bundesaertztekammer 2015
6. Our target customers:
In our own experience…
• 2 out of 4 team members experienced
difficulties in searching for a suitable
doctor when moving to Germany
Guerrilla research showed us that…
• 2 out of 3 interviewed German young
professionals moving to Munich
mentioned that they used Google to
search for new doctors but were not
satisfied with ratings and
• 5 out of 10 university students found
uncomfortable to pick up the phone and
call a doctor
• 1 out of 2 Established doctors suggested
the tool can be good for new customers
who need to create customer base
6
Market size
Total Addressable Market: 19.8Mn (27% *
90%)
• Germans moving to a new city: 800K [3Mn *
27% * 90%]
• Immigrants: 220K
[900K * 27% * 90%]
• Discovering new symptoms: 1Mn
[82Mn * 5%*27%*90%]
2Mn
Eurostat, 2015
Total Addressable Market:
150000 practices
Target Share of Market
• Doctors younger than 35: 27700 (18.5%)
27K
Patients
Doctors
7. 7
Where is the benefit
for Allianz?
To Allianz we give…
Link to Allianz
Find the benefits!
From Allianz we get….
• Referrals when people buy health
insurance
• AllianzX for website development
and business incubation
• Use Allianz-preferred doctors to
pilot idea
• New prospect customer
touchpoints for health
insurance advertising
• Cross-sale of complementary
services such as health
assistance
• Image of Allianz as digital
service provider
8. 8
Competition
Competition
Zocdoc Patient
Fusion
Jameda Samedi Google Bookarzt
Market US US Germany Germany Global Germany
Search
by diagnosis
Serach doctors
by location
Comparison by
language and
availability
Compare
doctors by
reviews
Schedule
appointment
Manage
Patients
records
End-to-end
fast booking
foreign-
friendly
service in
Germany
9. Revenue
9
Business Model
Customers will learn about us through…
Google Ads for patients
1M€ per year to attract 600.000 patients in 3 years (30% conversion rate)
Door-to-door marketing for doctors
marketing campaigns, user trainings & workshops
Our revenue stream is…
Subscription for Doctors (95%) and third party advertisement (5%)
We will sell in…
Germany with prospect expansion in Nordics and China
Long term customer relationships secured with…
Loyalty programs for doctors and superb customer experience
10k doctors
Free
4000
Premium
(70€/month)
4000
Premium+
(100€/month)
2000€
20182017 2020
5.7M 20M 80M
10. Founders Team
Bramwel Omondi
3 years of experience in Project management
Wolfram Horbeff
10 years of experience in Financial Management
Michele Lagioia
8 years of experience in Innovation Management
Salman Saeed
5 years of experience in Enterpreneurship
Olga Vasilyeva
8 years of experience in insurance sales
11. 11
Need for next steps
Topic
Design
What do you offer? What do you need?
Marketing
Sales
Programming
Others
Expertise/knowledge
….Thank you!
