The document provides a summary of Anurag Saxena's 19+ years of experience in B2B and B2C sales, business management, and team leadership. He has successfully planned strategies, acquired new clients, improved customer retention, launched new services and products, and grown and managed large teams, primarily in the financial services sector.

1. ANURAG SAXENA
A-303, Nayantara Apartments, Plot # 8B, Sector-7, Dwarka, New Delhi-110075
anurag.saxena311@gmail.com | +91-9811142706
SUMMARY
19+ years’ experience of B2B and B2C sales by planning strategies, managing key accounts, offering value
propositions to clients and maximizing revenue mainly in BFSI space. Proficient in setting up new business and
launch of products, providing value through innovations, improved processes and reduced cost. Adept at growing,
training and managing large, geographically dispersed teams.
EXPERIENCE
Nov 11 – till date E-MEDITEK TPA SERVICES LIMITED Gurgaon
The company is a Third Party Administrator (TPA) providing health benefit administration in
conjunction with 24 insurers, 5000+ health providers, partners and international alliances to
>7mn registered members.
Vice President - Corporate Relations
Team Size: 100 Relationship Managers; 25 Branch Managers
 Managing corporate relations with >1500 clients comprised largely by MNCs for a total
business of INR 500Cr in a company ranked 3rd among 33 across the country.
 Acquired 50+ companies yielding additional business of INR 20Cr during the last 3
months, including referrals from existing clients.
 Improved customer retention from 70% to 92% in a business that is renewable annually
by providing end-to-end solutions.
 Designed value-added services such as monthly camps for preventive care & wellness in
coordination with hospitals and pharmaceutical companies.
 Brought down 10% claims by sharing information with companies based on advanced
analytics & predictive modeling and verification for reducing fraud & abuse.
 Led a strategic initiative called ‘Big Pharma’ wherein members can order medicine online
from the company at discount of up to 50%, the first such initiative in the sector.
 Corporate includes-Schneider Electric, E&Y, Hewitt, Nokia, Ericssion, KPMG,
Evalueserve, Alstom, Steria, Omaxe, Jindal Group, APC, Kohler, Fiserv, Benetton, etc.
May 02 – May 11 MAX NEW YORK LIFE INSURANCE COMPANY LIMITED
The company is a joint venture between New York Life, a Fortune 100 company and Max
India Limited, one of India's leading multi-business corporations.
Mar 09 – May 11 Senior Managing Partner Delhi
Team Size: 100 members including 20 direct reports + 700 advisors
 Scaled up direct and corporate business in NCR by 50% to INR 150Cr, highest revenue
in the zone while leading a Super General Office (SGO), 1 of 6 in the country.
 Received annual performance rating of G2 M2 from 2002 to 2011, a part of top 20%
employees: ‘outstanding’ in business results & an ‘expert’ in management competencies.
Innovations
 Introduced ‘share of wallet’, a strategic initiative for cross selling which contributed to
30% of total revenue and was adopted by other zones in the company.
 Set up agency associate programme (AAP), a new channel which enabled advisors to
set up their own teams, contributing INR 2.35Cr revenue.
Operational Efficiencies
 Improved applied: paid ratio from 88% to 92% by focusing on ‘1st Year’ earnings.
 Reduced business leakage from 40% to 5% through training of sales team leading to
lesser cancellation of policies.
 Focused on selling long term wealth creation & protection plans, brought down cheque
bouncing from 12% to 2% & controlled operating expenses which came down from 72%
to 39%.
Team Management
 Achieved highest new agent productivity during 2010 while case activation improved from
50% to 70% for case sizes ranging from 22k to 33k and qualified as Best Trained Team.
 Participated with training team for creating company’s vision on long term key drivers &
differentiators and qualified for ‘Impact’ in SGO category in 2009 for the first time.

2.  Qualified for ‘Top Gear’ contest at the national level by meeting Q4 targets in SGO
category.
Contd ……/2
Page 2
ANURAG SAXENA
MAX NEW YORK LIFE INSURANCE COMPANY LIMITED; continued
Mar 08 – Feb 09 Managing Partner – Multiple Locations (Projects)
Kanpur
Team Size: 80 members including 15 direct reports + 500 advisors
 Initiated operations in Kanpur, Varanasi & adjoining cities as Cluster Head for Eastern
UP which grew to a business of INR 50Cr
 Achieved position of 2nd runners up among 300 offices nationally during 2008 on gross
productivity average (GPA), a combination of 6 key elements
Jul 06 – Feb 08 Partner-in-Charge
Kanpur
Team Size: 40 members including 8 direct reports + 200 advisors
 Launched operations in Kanpur as Profit Center Head and scaled up business to INR
10Cr within 1 year
 Achieved highest New Advisor Productivity for a new office with case rate of 3 per month
against the national average of 1.5 to 1.7
Jul 05 – Jun 06 Associate Vice President
Lucknow
Team Size: 40 members including 8 direct reports + 150 advisors
 Launched operations in Lucknow as Profit Center Head and grew business to INR 6Cr
 Achieved highest New Advisor Productivity of 88% for a new general office (GO)
category with highest paid case rate of 4.71
Jan 04 – Jun 05 Associate Partner Noida
Team Size: 6 direct reports + 100 advisors
 Carried out highest recruitment of advisors and scaled up business to INR 5Cr within 3
months of launch of Investment Linked Insurance, a new product in the category
May 02 – Dec 03 Manager - Sales
Delhi
Team Size: 30 advisors
 Qualified for Executive Council 2003 held at Kathmandu, a niche on meeting targets
 Conducted training programs for mentoring new recruits for the position of Manager –
Sales at various locations across the country
Jan 01 – Apr 02 MAHINDRA HOLIDAYS & RESORTS INDIA LIMITED Delhi
Sales Manager
Nov 93 – Jan 01 CEASEFIRE INDIA LIMITED Delhi
(Formerly, Real Value Marketing Services Limited)
Oct 99 – Jan 01 Territory Manager
Team Size: 20 Executives/ Senior Executives
Jan 97 – Sep 99 Key Account Manager - NCR
Jan 96 – Dec 96 Group Leader
Oct 94 – Dec 95 Senior Sales Executive
Nov 93 – Oct 94 Sales Executive
Oct 92 - Nov 93 BPL SANYO UTILITIES & APPLIANCES LIMITED Delhi
Group Leader
EDUCATION
Perusing INDIAN SCHOOL OF BUSINESS & FINANCE (Authorized by FPSB India)
Certified Financial PlannerCM (CFPCM)
2011 NATIONAL INSTITUTE OF SECURITIES MARKETS (NISM)
Mutual Funds Distributors Certificate Program

3. 2000 INSTITUTE OF MANAGEMENT TECHNOLOGY
Advance Diploma in Business Management
1995 DELHI UNIVERSITY
Bachelor of Arts
PERSONAL January 31, 1973