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Pc jewellers presentation

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This presentation is about Jewellery Brand P C jewellers,its growth,strategy in the long run,future plans etc

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Pc jewellers presentation

  1. 1. One of the Fastest Growing Companies
  2. 2. PC Jewellers-A brief Profile Started in April 2005 in Karol Bagh Delhi Founder- Padam Chand Gupta and Balram Garg The company has now stores in 11 states across india(Chhattisgarh,Gujarat,Andhra Pradesh,Karnataka,Punjab & Madhya Pradesh) Chairman-Padam Chand Gupta(28% shareholder) Mnaging Director-Balram Garg(36% shareholder) Turnover-Rs.4018 Cr (FY 13)(and in December 2013,it had already crossed Rs.3788 Cr for the first nine months of FY 14)-an impressive doubling from Rs.2209 Cr just two years earlier
  3. 3. P C Jewellers V/s other competitors -Lower Making Charges 1)PC Jewellers have lower making charges & also offer the option of returning jewellery within one week for a full refund whereas other jewellers usually retain the making charges on returns(P C J’s effective manufacturing & inventory strategy allows it to make this offer) 2)About 30% of the jewellery it sells is non-designer,which involves low making charges 3)Company’s manufacturing plant lets the company to save 2-3% on making charges
  4. 4. Jewellery Market in India -The 3 Lakh Crore market is slowly becoming organized, with about 20% of all regional & national players becoming organized -The figure drops to 7-10% if you count only large players such as Titan,Keshavlal Dalpathbhai Zaveri & Sons ,Joyalukkas,Kalyan Jewellers,Gitanjali & PCJ among others Size of Jewellery Market -3 Lakh Crore (Organized Market- Rs.50000 Crores) (Unorganized Market- Rs.2.5 Lakh Crores) P C Jewellers strategy on Organized Markets As consumers switch to shopping at organized jewellery outlets,P C Jewelers has been quick to leverage the opportunity. Ex:P C Jewellers opened 11 stores in 2013 & 6 stores in 2012 Market Leader Titan has 190 stores & Gitanjali 101 stores ,in comparison ,P C Jewellers only has 41 stores till date & has become a multi-region player only recently Titan is the only PAN India player with 4-5% market share
  5. 5. Success factors of P C Jewellers 1)Selling more of Gold than Diamonds 2.Looking for outside markets -P C Jewellers overseas market comprises NRI’s looking for handmade Indian Jewellery.The machine made designs that are otherwise popular abroad are not the company’s forte & it has decided to stick to its knitting -The company has intentionally kept their exports sales at around Rs.1,000 Crores for the past two years while continuing to expand domestically 3.Localization of Jewellery designs -The company ties up with local designers in each location, in addition to getting jewellery manufactured at its central manufacturing unit in Delhi -In 2013,PCJ ventured into South India for the first time opening stores in Mangalore,Bengaluru & Hyderabad (50% of the inventory of this market is localized due to the preference for local designs)
  6. 6. Shilpa Shetty Inaugurates the First Showroom in M G Road,Mangalore
  7. 7. P C Jewellers Stores
  8. 8. P C Jewellers Stores Plan P C Jewellers weighs every option very carefully & on multiple parameters before taking a decision P C Jewellers has already finalized first four stores to be launched in FY 15 in Patna,Jammu,Guwahati & Ranchi An internal team from PCJ surveys all potential locations, considering the city’s growth, purchasing power of the people, the ratio of organized to unorganized jewellers,preference for diamond Versus Gold Jewellery etc before making its recommendation to the management A third of new stores are opened in cities where P C Jewellers are already present & break-even here is usually in under six months. The next 33% are opened in the same region where we are present & here break-even is between six & nine months .The remaining 33% are opened in entirely new regions & break even is in about a year. All stores of PC Jewellers are company owned. But the company off late has idea of going to Franchisees in smaller cities because of; 1)Lower investment requirement 2)Franchises will allow PC Jewellers to expand more rapidly
  9. 9. Obstacles in Jewellery Market 1.For new Players oRBI has withdrawn the lease provision for Gold hedging, thus increasing working capital requirements of jewellers Earlier a jeweller could lease Gold from a bullion banker for 90 days at a fixed price by merely paying 3-4% interest :ExIf someone leased 1 kg Gold for 90 days & sold 0.5 KG on day 20,he would pay for that quantity only then & that too at the agreed price,thus hedging himself from fluctuations in Gold price oNow, a jeweller needs to pay upfront for Gold or seek different hedging mechanisms 2.RBI ‘s authorization on hedging The RBI has allowed only TITAN to hedge with international markets as it is the only jeweller with a Gold import license while all other companies import through intermediaries Impact of hedging on P C Jewellers P C Jewellers was 100% hedged earlier, now the ratio is down to 70 % & it is relying on other mechanisms such as hedging with MCX &buying physical Gold & selling to others on paper 3.RBI’s provision •In 2013,The RBI introduced the 80:20 rule to cap shooting Gold prices. This means that 20% of all imported Gold has to be re-exported after value addition •For P C Jewellers, this policy fits as their exports stand at 25% but the ratio will come down as domestic revenue outgrows exports.
  10. 10. Franchisee based stores P C Jewellers is planning to opt for franchisee based stores. This route will allow P C Jewellers to expand more rapidly Online retail portal P C Jewellers is working on pushing sales through its online retail portal IPO Proceeds(Amount) P C Jewellers has over Rs.358 Crores worth of IPO proceeds of the total Rs.603 Crores raised in December 2012 & a negligible debt-to-equity ratio. P C Jewellers Future plans Diamond Portfolio P C Jewellers will be focusing on their high-margin diamond business for growth
  11. 11. P C Jewellers Product Portfolio Diamond Jewellery Pendant Neclaces Rings/Ear Rings/Nose Rings Bangles Bracelets Mangal Sutra Gold Jewellery Coins Rings/Ear Rings Bangles Gents Kada Chains Necklaces Set Wedding Jewellery Diamond Necklaces Diamond Ring/Ear Rings Diamond Mangal Sutra Kada
  12. 12. Spectrum Jewellery Diamond Pendant Diamond Ring/Ear Rings Bangles Spectrum Jewellery by P C Jewellers
  13. 13. Anup George Rebello Asst.Manager The Catholic Syrian Bank Ltd

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