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IN-DEPTH STUDY ON INDIAN
GEMS AND JEWELLERY SECTOR
Aishwarya Kelkar
PGDM
Gems and Jewellery
• India is one of the eight key world markets,
the others being the USA, UK, Middle East,
Turkey, Japan, Italy and China.
• The largest consumer of gold in the world.
• Gold dominates the Indian jewellery with a
market share of 80 %.
• India has emerged as the largest cutting and
polishing industry for diamonds in the world.
2
Gems and Jewellery
• Southern India is poised to be the biggest and
the fastest growing jewellery market in the
whole country.
• Gold fell below $1,500 per ounce on Friday, a
drop of more than 20% from its record 2011
highs, putting it in bear market territory for
the first time since last May.
3
• Gems and jewellery exports may grow by 15%
in FY14: GJEPC
• Gems and jewellery constitute 17% of India's
total exports and the sector employs 1.5
million people.
• Major markets for the country's gems and
jewellery : Europe, the US, the UAE and Hong
Kong
Source : Business Standard,12/04/2013
4
5
Kashmiri Jewellery
Thewa Jewellery
Kundan Jewellery
Temple Jewellery
Meenakari Jewellery
Navratna Jewellery
Objectives of the Study
• To study the Industry with National and
international aspects.
• To study the future growth aspects of the
Gems and Jewellery Sector.
• To study the gap model of the services in the
Gems and Jewellery Sector.
6
Segments of Gems & Jewellery Sector
GEMSTONES
PEARLS
GEMS &
JEWELLERY
SECTOR
JEWELLERY
7Source: D& B Research ,CII
Gems & Jewellery Sector
8
DIAMOND
LUXURY JEWELLERY
COLOURED GEMSTONES
GOLD
9
CLICK-AND-BRICK MODEL
Gems & Jewellery Sector
10
11
12
13
14
15
Profile of the people employed in the
Gems & Jewellery Sector
16
Freshers,Personnel certified from IDI,GII/persons
with 3-4 yrs experience in the industry
Personnel certified from IDI,GII/persons with 7-8
yrs experience in the industry
Large size units:
MBA's/Engineers
Small size units:
Persons with 10-15 years of experience in the
industry
Senior
Management
Shop
Heads/Supervisors
Operators Operators
Shop
Heads/Supervisors
Operators
Key Success Factors
• Movement from unbranded to branded jewellery
and increase in fashion dictated buying
• Hallmarking and Certification
• Increased use of technology
• Transformation from family owned businesses to
professionally managed businesses
17
Key Risk Factors
• Limited Standardisation
• Possible Long-Term Threat from China
• Threat from Polishing in Producing Nations
18
Service Gap in the Gems and
Jewellery Sector
• Procurement
• Assortment and Planning
• Cutting and Polishing
• Grading
• Trading(Domestic/Export)
19
20

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Gems and Jewellery Sector in India

  • 1. 1 IN-DEPTH STUDY ON INDIAN GEMS AND JEWELLERY SECTOR Aishwarya Kelkar PGDM
  • 2. Gems and Jewellery • India is one of the eight key world markets, the others being the USA, UK, Middle East, Turkey, Japan, Italy and China. • The largest consumer of gold in the world. • Gold dominates the Indian jewellery with a market share of 80 %. • India has emerged as the largest cutting and polishing industry for diamonds in the world. 2
  • 3. Gems and Jewellery • Southern India is poised to be the biggest and the fastest growing jewellery market in the whole country. • Gold fell below $1,500 per ounce on Friday, a drop of more than 20% from its record 2011 highs, putting it in bear market territory for the first time since last May. 3
  • 4. • Gems and jewellery exports may grow by 15% in FY14: GJEPC • Gems and jewellery constitute 17% of India's total exports and the sector employs 1.5 million people. • Major markets for the country's gems and jewellery : Europe, the US, the UAE and Hong Kong Source : Business Standard,12/04/2013 4
  • 5. 5 Kashmiri Jewellery Thewa Jewellery Kundan Jewellery Temple Jewellery Meenakari Jewellery Navratna Jewellery
  • 6. Objectives of the Study • To study the Industry with National and international aspects. • To study the future growth aspects of the Gems and Jewellery Sector. • To study the gap model of the services in the Gems and Jewellery Sector. 6
  • 7. Segments of Gems & Jewellery Sector GEMSTONES PEARLS GEMS & JEWELLERY SECTOR JEWELLERY 7Source: D& B Research ,CII
  • 8. Gems & Jewellery Sector 8 DIAMOND LUXURY JEWELLERY COLOURED GEMSTONES GOLD
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. Profile of the people employed in the Gems & Jewellery Sector 16 Freshers,Personnel certified from IDI,GII/persons with 3-4 yrs experience in the industry Personnel certified from IDI,GII/persons with 7-8 yrs experience in the industry Large size units: MBA's/Engineers Small size units: Persons with 10-15 years of experience in the industry Senior Management Shop Heads/Supervisors Operators Operators Shop Heads/Supervisors Operators
  • 17. Key Success Factors • Movement from unbranded to branded jewellery and increase in fashion dictated buying • Hallmarking and Certification • Increased use of technology • Transformation from family owned businesses to professionally managed businesses 17
  • 18. Key Risk Factors • Limited Standardisation • Possible Long-Term Threat from China • Threat from Polishing in Producing Nations 18
  • 19. Service Gap in the Gems and Jewellery Sector • Procurement • Assortment and Planning • Cutting and Polishing • Grading • Trading(Domestic/Export) 19
  • 20. 20