Nirav Presentation
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Nirav Vasavada provides a summary of the existing market situation in India for diamonds and jewelry, including key details about: - India's position as the world's second largest diamond cutting and polishing center and a major exporter - Rapid growth in India's jewelry consumption and expectations for continued strong growth in exports and the domestic market - KPMG analysis finding that China and India will emerge as the largest jewelry markets by 2015, surpassing the US market - The Indian diamond industry moving up the value chain from cutting to jewelry production and seeking to be more professional and technology-driven
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The document outlines plans for Worldmart's booth design and advertising at the IIJS 2007 jewelry trade show. The booth will be 9 square meters with a backdrop displaying the Worldmart building and logo. Posters on the side walls will promote Worldmart's services and member offices. An advertising campaign in jewelry magazines leading up to the show will build awareness of the Worldmart brand. At the show, advertisements, flyers, and a seminar will further promote Worldmart and encourage visitors to the booth. Materials like brochures, CDs, bags, and stationery will be provided at the booth.
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The document summarizes the globalization of the jewelry industry and how Worldmart and the Panyu region of China position themselves to capitalize on opportunities. Specifically, (1) the jewelry industry has migrated from Europe and America to Asia, with China now a manufacturing leader, (2) Panyu is a major jewelry manufacturing hub within China, responsible for 60% of the country's processing, and (3) Worldmart aims to serve as a springboard for jewelers to access the large and growing Chinese market through its facilities and promotional support located in Panyu.
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The document outlines Nirav Vasavada's plan for Worldmart's stall and advertising at IIJS 2007.
The stall will be 9 square meters with 3 side walls and one open side. The booth design includes a backdrop of the Worldmart building with flags and logo. Posters will promote Worldmart's services and member office setups.
The advertising plan includes magazine ads in leading jewelry publications to build awareness before IIJS. Banners will also be placed on relevant industry websites. The goal is to promote Worldmart as a brand and create awareness of its operations to attract new members. Materials like brochures, bags and applications will be provided at the Worldmart stall.
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India is the Largest Consumer of Gold Jewelry Accounting for 20% of Global Co...
According to a report titled “India Gems and Jewelry Industry Outlook to 2015” which provides a comprehensive analysis on the gems and jewelry industry in India
For more information please refer to the below mentioned link:
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For more information please refer to the below mentioned link:
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