The brewery manufactures various products that it sells through grocery stores, specialty retailers, and key clients. It saw large variances in sales between different regions, making sales management difficult. The brewery implemented geomarketing software to analyze and visualize location data for its sales channels, customers, and turnover. This allowed it to better understand regional markets and potential. It could then optimize its multilevel sales structure and provide insights to its external salesforce on market opportunities.

1. 1© Rekhaprocity Labs | Case studies
Optimizing regional sales potential through key market insights
Situation
The brewery manufactures a wide variety of products – including beer mugs, shampoo,
sausage, hop bath oil and nostalgic advertising posters. It uses three parallel sales
channels to drive sales of its products: grocery store retail, specialty retail and key clients.
A large variance between sales in different regions complicates sales management for the
client. The company needed to better understand its markets so it could optimize its
multilevel sales structure accordingly.
Approach
The client implemented our geomarketing software, to validate and visualize its company
data on digital maps.
It uses the software to:
 display, analyze and optimize its three overlapping sales structures
 view location data for external organizations that are an extended part of its salesforce
as well as their customers and turnover
 provide relevant information to employees in the form of easy-to-understand reports
Outcome
By visualizing its data, the client can quickly assess the regional distribution of its
customers and turnover across sales regions. This enables our client to manage its
markets based on the available regional potential. The client also uses the insights to
provide its external salesforce organizations with detailed information on market
opportunities.
Consumer Goods | Geomarketing
The client uses our geomarketing
software to analyze and objectively
evaluate its regional sales and then
optimize its business.
A regional
brewery.