Organizing Your First Website Usability Test - WordCamp Lancaster 2016

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You’ve built a shiny, new WordPress site. You asked your grandma and your client if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback.

In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first moderated usability test. I’ll cover what to look for, best practices in facilitation, tools on the cheap, and how to glean the most from a brief window of time.

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Organizing Your First Website Usability Test - WordCamp Lancaster 2016

  1. 1. Organizing Your First Website Usability Test WordCamp Lancaster 2016 • #wclanc • @anthonydpaul
  2. 2. Why do we conduct usability tests?
  3. 3. usability test user test
  4. 4. why test 1. User focus is best practice (our fault, not theirs) 2. Validate client assumptions 3. Inform your design decisions (to debate) 4. Show success over time 5. Grow as a practitioner (e.g., hamburger icon)
  5. 5. But I’m not a researcher Where do I start?
  6. 6. Anthony D Paul Director of User Experience @anthonydpaul
  7. 7. what you need Project Goal A reason to test, to be translated into research goals Test Strategy When to test and what type of test(s) Prototype Or, other artifact Test Facility Hardware, software, or physical space Participants Demographics, if relevant
  8. 8. Project Goal(s) Why are we even working on this project?
  9. 9. goals come in all shapes and sizes University Prospects to easily find degree info e-Store Reduce shopping cart abandonment Non-Profit Drive donations
  10. 10. goals shouldn’t be prescriptive Good Allow visitors to quickly find specific degree program(s) of interest. Bad List all degree options on the homepage.
  11. 11. ok to have multiple goals 1. Communicate the school brand and a positive student experience. 2. Allow prospects to quickly determine if the school has their program(s) of interest. 3. Drive prospects toward contacting the school to inquire about a program and its cost.
  12. 12. Test Strategy What tests should we run and when?
  13. 13. Project Constraints + Hairiest Problems (priorities) = Maximum Benefit .
  14. 14. project constraints (type) What’s our test budget? How many sets of tests can we run? (usually 8–12 ppl per) Who’s in charge of recruitment? Do we have demographic requirements? Are participants local?
  15. 15. focus on hairiest problems (when) Too much content. (early) Test info architecture or interactive menu concepts. vs. Brand perception is important. (late) Test design concepts, photography, and copywriting.
  16. 16. testing options Moderated vs. Unmoderated In-person vs. Remote Desktop vs. Mobile
  17. 17. Example Time University
  18. 18. constraints hairiest problems 1 test (8–12 participants) Participants not local Automated recruitment Too much content; hard to find things
  19. 19. constraints hairiest problems 1 test (8–12 participants) Participants not local Automated recruitment Too much content; hard to find things Use online system, unmoderated
  20. 20. constraints hairiest problems 1 test (8–12 participants) Participants not local Automated recruitment Too much content; hard to find things Use online system, unmoderated Test early prototype, perhaps wireframes
  21. 21. decision Unmoderated remote test Use TryMyUI for recruitment and recording Run test on early designs or wireframes Use InVision to assemble prototype
  22. 22. InVisionApp.com
  23. 23. InVisionApp.com
  24. 24. InVisionApp.com
  25. 25. Test Script Project goals to user tasks
  26. 26. goals 1. Communicate the school brand and a positive student experience. 2. Allow prospects to quickly determine if the school has their program(s) of interest. 3. Drive prospects toward contacting the school to inquire about a program and its cost.
  27. 27. goals ~> research questions 1. Can users find the main menu? 2. Do users understand how the menu works? 3. Does the program finder behave as expected? 4. Can users find specific details about a program?
  28. 28. goals ~> research questions ~> tasks 1. Without clicking on anything, where would you expect to find information about a degree in nursing? 2. Find information about a nursing degree. 3. Return to the homepage. Use the program finder to find information about a degree in physics.
  29. 29. assemble script Weave in multiple goals + Find preferences first, then test tools
  30. 30. pilot test Pilot test with a friend to get a sense of timing
  31. 31. Setup Web applications
  32. 32. Closing Why do we conduct usability tests?
  33. 33. The price of light is less than the cost of darkness. Arthur C. Nielsen, Market Researcher
  34. 34. InVision http://invisionapp.com TryMyUI http://trymyui.com (my talks and blog) http://adp.rocks or http:// .ws Thank you @anthonydpaul

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