Brand guide best practices

1. Moti Original
Moti Original is ourseriesof innovative and cerebral animated shorts that touch upon deep and
profound concepts in a concise,koanlike way that will keep the audience asking why. We have produced
the first episode of Moti Original titled What’sThere? And now, we are excited to look for additional
partners to produce more frequent episodes. To give you an idea of what we are looking for, here is the
background to the first short film.
Episode 1
What’s There
Caption
The push and pull of the universal breath.
Life cannot be without death.
From destruction sprouts creation.
Unable to unify without separation.
A blinding light results in a chaotic trance.
There’s a lover’s fight within a cosmic dance.
Synopsis
A poignant visual meditation that focuseson the relationship between opposing universal forces and why
they are nothing without the other. In this,we explore how struggle begets beauty aswell as howchange
is the only true constant. As soon as you have gotten the world figured out,the proverbial rug is pulled
fromunder you. Change crashes upon you without pause like waves on the bay.Bright and shining
examples of human kindnessare found within the warzone. Love and hate are both children of the same
mother. Where do torment and forgiveness meet? The universal push and pull of ourday to day realities
are magnified and ruminate upon in this animated work that plays with the very mediumit’s drawn on.