3. Overview
Memorable moto or phrase used in advertising
Claimed to be the most effective means of drawing attention
to one or more aspects of a product
A tagline can educate, promise, demand and inspire
Expresses an idea or purpose
4.
5. Messages that have made successful slogans
Get the message right
Don't just talk about it be about
it.
Beauty is balance
You are great (we can make
-you great)
we are the greatest
join us
we are the category
6.
7.
8.
9.
10. Conclusion
Once you have written
it, broadcast it
mercilessly.
The more people will
hear the more they will
remmember.But
crucially the more they
will repeat themselves.
Eg : Mango frooti, fresh
& juicy
