SEO Guide for Beginners : HyprOnline Digital Solutions

HYPRONLINE DIGITAL SOLUTION
SEO 101
Introduction to SEO by HyprOnline Digital Solutions
HTTP://HYPRONLINE.COM

Outline of topics
-Definition
-Overview
-White vs Black Hat Marketing
-On Page SEO vs Off Page SEO
-On Page SEO
-Off Page SEO
Course
Overview

Definition: Search
engine optimization
(SEO) is the process
of optimizing your
online content so
that a search engine
likes to show it as a
top result for
searches of a certain
keyword.
HYPRONLINE DIGITAL SOLUTIONS

Overview
The vast majority of
online experiences
begin with a search
engine, and nearly 75%
of searchers start their
searches on Google.
Combine that with the fact that the first
five results on Google get 67% of all clicks,
and you get an idea of why search engine
optimization is so important.

The Power of
First Page.
If your blog post, article,
or product is on any
other page of the Google
search results than the
first, then it’s the
equivalent of it not
ranking at all.
The Magic.
SEO is the magic you
have to work on your
article in order to make
Google very likely to
include your post as one
of the top results
whenever someone
searches for that
keyword.

The Dark
Side of
SEO
BLACK HAT SEO
This type of SEO focuses on
optimising your content only for
the search engine, not considering
humans at all. Since there are lots
of ways to bend and break the
rules to get your sites to rank high,
these are a prime way for black
hat SEOs to make a few thousand
dollars fast.

BLACK
HAT SEO
STRATEGY
Duplicate Content
Invisible text and
Stuffed Keywords
Masking or redirecting
your user to another
websites
Link from site with
irrelevant websites

The Bright
Side of
SEO
WHITE HAT SEO
White hat SEO, on the other hand,
is the way to build a sustainable
online business. If you do SEO this
way, you’ll focus on your human
audience.You’ll try to give them
the best content possible and
make it easily accessible to them
by playing according to the search
engine’s rules.

WHITE
HAT SEO
STRATEGY
Relevant Content
Well lebelled Images
Relevant links and
refrences
Meaningful Content
Standard HTML
Unique and relevant
Page Title

The Most
Relevant
Side of
SEO
GREY HAT SEO
As the name suggest it's a combination
of black hat and white hat
That means it’s not quite as pure or
innocent as the whitest of white hats.
But it isn’t quite as egregiously
manipulative as black hat can be.
You’re not trying to trick anyone or
intentionally game the system with
gray hat. However, you are trying to get
a distinct advantage.
See, Google’s standards aren’t as clear-
cut as they’d like you to believe. Many
times, they might even say
contradictory things.
For example, Google has said they’re
not a fan of guest blogging to build
links.

OnPagevsOff
PageSEO
There are two broad
categories of SEO:
On-page SEO concerns all of Google’s
ranking factors that they determine by
directly looking at the page you try to
optimize, such as your headlines, content,
and page structure.
Off-page SEO refers to all variables
Google takes a look at, and they aren’t
exclusively in your own hands. They
depend on other sources, such as social
networks, other blogs in your industry,
and the personal history of the searcher.
They’re different, but you need to get
both right in order to do well with SEO.

On Page
When you think of the most basic search
engine optimization tactics like using
keywords in your copy and optimizing the
meta description, HTML code, title tags,
and alt tags, that’s the foundation for on-
page SEO. On-page SEO refers all the
measures that can be taken directly within
your website to improve its position in the
search rankings. This includes those basic
tactics listed above, but also takes into
consideration things like overall content
quality, page performance, and content
structure.

On Page
Keywords: While keywords are less
important than they were a few years
ago, keyword optimization is still a
cornerstone of SEO today.That said, the focus
has shifted towards more long-tail keywords,
which fit the search patterns of today’s
internet users better. Think of your audience
and the keywords they’re searching for, and
try to create and optimize your website
content around those keywords.

On Page
Meta Description: A meta description is the
short description that appears below your
URL on a search engine results page and
below a headline in a social post. It should
describe the content on that page, but more
importantly, be sure to include any relevant
keywords in this area so they can be picked
up by search engine crawlers. Try and keep
you descriptions to under 300 characters to
ensure your entire description is shown in
search results.

On Page
Alt Text: Alt TextAlt text refers to the word
or phrase that can be attributed to a picture
file to help it be indexed for searched. If you
use a graphic in your blog that outlines some
injection molding tips, for example, you can
save the alt-text for that image as
“automotive-injection-molding-tips”, and
that graphic will start to rank for that phrase
in the image results.

On Page
Title: The title tag refers to the title of your
web page, or the main heading you see in
the search engine results pages. The title tag
in the above photo is SEO Survival Guide (H1
tag). Once again, this is another crucial
opportunity to include relevant keywords
and boost the searchability of your page.

On Page
SSL/HTTPS: Page security is more important
than ever in 2018, and enabling Secure
Sockets Layer (SSL) security technology is
crucial for improving your security,
trustworthiness, and visibility. By enabling
SSL, you increase the likelihood that a third
party doesn’t come between your web server
and the visitors’ web server, ensuring that
information entered on the site is safe.
Likewise, Google actually prefers sites that
are SSL-enabled, making it essential to
boosting visibility.

On Page
URL Structure: In addition to the factors
listed above, an organised URL structure is
important for today’s marketers, because it
allows search engines to crawl from page-to-
page on your website more easily, and makes
navigation more efficient for visitors. You
want your URLs to contain keywords that
reflect the pages they direct to, as easy-to-
understand URLs are more likely to earn
clicks, and also help search engines crawl
your site.

On Page
Page Performance: While other factors of on-
page SEO deal with content quality and
structure, the performance of your website and
its pages are also an on-page ranking factor.
Pages that take a long time to load or don’t
render properly on mobile will rank lower in
the search engine results pages (SERPs), as
users will get frustrated, leave, and increase
the bounce rate. Search engines evaluate this
and use it as a key page ranking factor, so it’s
crucial for marketers to consider the image file
sizes on their pages, reduce redirects, improve
the mobile responsiveness of their site, and
minimize the amount off CSS/Javascript.

Off Page
While on-page SEO refers to the factors you
can control on your own website, off-page SEO
refers to the page ranking factors that occur
off your website, like backlinks from another
site. It also includes your promotion methods,
taking into account the amount of exposure
something gets on social media

Off Page
Backlinks: The number and quality of
backlinks you have to your site is undoubtedly
the biggest factor of off-page SEO. The more
sites linking to your content, the more domain
authority Google grants your site, boosting
your ranking. This has led marketers to try
questionable paid link-building tactics, but
there are several organic approaches you can
take that produce effective results, such as
guest blogging, being featured in industry
trade publications, and seeking out contacts in
the industry who’d be happy to share your
content.

Off Page
DA: Measured on a scale from 1-100, your domain
authority is a number given to you by search
engines to determine the strength of your website.
Think of it as a grade, essentially. Websites with a
higher domain authority receive preference in the
search results, while websites with a lower domain
authority are more likely to rank near the bottom.
Domain authority is measured by a few different
factors, including how long you’ve had your
domain name (the longer the better), the history of
the domain name, the number of backlinks, and
the number of 404 pages. By ensuring you have a
technically sound website that follows the SEO
best practices, you can maximize your domain
authority and improve your ranking.

Off Page
Social Promotion: While page ranking isn’t tied
directly to the interactions on a social media post,
social posts that generate a lot of clicks will
certainly help boost traffic to the site and generate
a ton of link shares.

Created with Love
by Growth Team at
HyprOnline Digital
Solutions
Contact Us for Marketing Consultancy
Email: hello@hypronline.com
Contact Number: +91 9267910546
Visit: http://hypronline.com

SEO Guide for Beginners : HyprOnline Digital Solutions

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