Kelloggs final case study PPT

1. CASE STUDY
on
MOTIVATIONPresented by:-
Ahmed Ansari
(116)

2. SUBMITTED BY
NAME Roll
No
NAME Roll
No
ANSARI AHMED 116 RASIKA UPARKAR 105
LAXMI CHOUDHARY 16 DEEPA RANE 81
JOHNSON THOMAS 39 BHAVNA MUNJEWAR 60
SAURABH SWAIN 98 MAHESH RATHOD 82
ARCHANA SHARMA 91 PRATIKSHA SAHU 85
ADIL PATEL 112 PUSHPA BHAGWAT 10
ASHITOSH WAGHCHOURE 107 RUNALI TARE 101
AKSHATA SHETTY 92 SHITAL DHUMAL 26
ANKITA RANE 80 UMESH DHADAMBE 23
MALLIKARJUN RAO 66 VANDANA ALORIYA 4
NIKUNJ RAVAL 83 VILAS BOLLAVATHINI 15
ASHWINI GOGAWALE 33 SRIKANT BHAIRI 11
CHAITALI TALELE 99 LALITA KAMATH 45
SUNITA PANDA 65 PRIYANKA ANGANE 5
SANA CHOUGALE 20 ANALI RAHATE 76

4. IMPORTANCE OF MOTIVATION
• Improves Performance Level
• Change Negative or Indifferent
Attitudes
• Reduction in Employee
Turnover
• Reduce Absenteeism
• Reduction in Resistance to
Change

5. THEORIES OF MOTIVATION USED BY
FREDERICK
TAYLOR
SCIENTIFIC
MANAGEMENT
ABRAHAM
MASLOW
HIERARCHY OF
NEEDS
FREDRICK
HERZBERG
TWO-FACTOR
THEORY
ELTON MAYO
HUMAN
RELATIONS
MOVEMENT

6. FREDERICK TAYLOR
• F.W. Taylor was associated with the theory of ‘SCIENTIFIC MANAGEMENT ‘Under this theory he
proposed a monetary reward system known as the Piece wage rate system
IMPLEMENTATION OF SCIENTIFIC MANAGEMENT
• For many people PAY is the main motivator so Kellogg provides within the organization:
1. Cash alternatives
2. Buy and sell the holiday days
3. Reward systems to increase productivity and profit
4. Development of people (boost creativity and start up own projects within organization)

7. ABRAHAM MASLOW
SELF-ACTUALIZATION – Kellogg’s provides employees with the opportunity to take on challenging and
stimulating responsibilities.
ESTEEM NEEDS – All employees should feel they have contributed. Values of being positive, seeing
best in people, recognizing diversity
SOCIAL NEEDS – These are associated with a feeling of belonging. Kellogg’s operates weekly group ‘huddles’.
These provide informal opportunities for employees to receive and request information on any part of the
business
SAFETY NEEDS – Kellogg’s values the safety of all employees. The company is committed to providing a safe and
healthy work environment to prevent accidents
PHYSIOLOGICAL NEEDS – Kellogg’s offers competitive salaries. They offer benefits like as childcare vouchers, cash
alternatives to company cars accomplish basic needs

8. FREDRICK HERZBERG
• Herzberg’s Motivation- Hygiene Theory
• Herzberg felt that satisfied employees would be productive
employees. Herzberg's theory is called two-factor theory.
IMPLEMENTATION OF MOTIVATION- HYGIENE
THEORY
• Kellogg's has a 'FIT FOR LIFE' program me offering employees
access to fitness centres free health checks and annual fitness
assessments by healthcare specialists every spring

9. ELTON MAYO
• Elton Mayo Human Relations Movement. Mayo showed that
employees were best motivated if they worked in teams
• Communication :- keeps a two way dialogue with
employees. This helps to empower the workforce.
• Sue Platt, HR Director says “Here at
l listening is a central premise of the way we work. We
believe that our employees have some of the best ideas
and that a successful company is one that listens to the
grass roots feedback ”

10. OTHER MOTIVATIONAL METHODS USED BY
PERSONAL
DEVELOPMENT
PLANNING (PDP) FLEX-TIME
YOGA
&
MEDITATION

11. SWOT

12. 1. Short term assignments
2. Travel facilities
3. Reimbursements and Loans to employees
4.On the job and Off the job training to workers

14. THANK YOU