The retail business has always been a competitive one. When you take into consideration that there are 3.5 million retail businesses in the U.S. alone, it is easy to understand that your store needs to come up with a strong business strategy to entice shoppers. The face of retail is changing fast as shoppers demand better experiences and products. With the help of planograms, retailers can create efficient store layouts and select the right products for the shelves. This impacts the customer's journey, encourages them to browse more aisles, and prompts them to purchase.

1. How can Planograms be Used to Beat
the Competition in Retail?

2. Why Retail Business is
Competitive Today?
• The face of retail is changing fast as
shoppers demand better experiences and
products.
• It is simple to realize that your store needs a
planogram software to attract customers
when you consider that there are 3.5 million
retail establishments in the U.S. alone.

3. How can Retailers Comprehend Customer’s needs &
Utilize Store Space Effectively with Planograms?
• Planograms assist retailers in creating
efficient store layouts and selecting the right
products for the shelves.
• This impacts the customer's journey and
encourages them to browse more aisles and
prompts them to make a purchase.

4. Planogram
Strategies to Beat
the Competition in
Retail
Get to Know Your Customers
Optimize Product Assortment &
Inventory
Keep Your Shopper Engaged in the
Store
Include Better Offers and Discount
Value than Your Competitors

5. Get to Know Your Customers
Having a clear understanding
of your target demographic
could be useful in placing
products on shelves effectively.
If you sell women’s apparel,
you need to know their specific
age group, their shopping
habits, market trends and
consumer behavior to create
an effective marketing strategy.
Use planogram reports to
obtain specifics on customer
behavior for brick-and-mortar
establishments. This enables
you to ascertain which brand
and category they favor more.

6. Optimize Product Assortment & Inventory
Having a winning assortment can help retailers drive customers to their stores.
Retailers need to stock up on products that are fast-selling to avoid shoppers
from moving to other stores due to out-of-stock products.
Keeping an eye on what is popular and new, as well as what is not, can assist in
creating a variety of experiences that will entice customers to return.
In addition to assortments, retailers must consider maintaining effective
inventory control to satisfy customers.

7. Keep Your Shopper Engaged in the Store
• Using visual display techniques on your product shelves, or
store layouts, can make customers stay interested and
entertained.
• A clean, organized and intentional variety of product displays
like wall displays, fixtures, and mannequins with cross-
merchandise items can help them focus on the product to
make buying decisions.
• You can also use color blocking and scents to evoke emotions
in people to draw their attention to your store.

8. Include Better Offers and
Discount Value than Your
Competitors
• Placing discount labels on product shelves
can encourage shoppers to make impulse
purchases and come back to your store.
• By offering promotional offers for new
products or discount coupons to inform
customers about the new products and
persuading them to buy, you can be sure to
provide value.

9. Use Nexgen POG to effectively plan and
execute retail store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com