Magazine research on gossip genre

4. Masthead
Skyline
Coverlines
Main Cover Line
Main Image
Puff

5. • Audience: 9,156,000
• Men: 904,000
• Women: 8,253,000
• Median age: 26
• Circulation: 2,023,251
• Total subscriptions: 1,788,456

6. • The general audience of Seventeen is females
between the ages of 14 and 20.
• Most of the time the masthead is in front of the
central mage but sometimes the central image is
in front of the masthead.
• The masthead tends to be different shades of red
and pink, although they do have some editions
where it is white or orange.
• The font they use for the title of the magazine is a
serif font called Arsis.

7. masthead
Coverlines
Main cover line
Barcode
Edition
Central Image

8. • Female: 70%
• Median age: 38
• Median HHI: $72,000
• HHI $100,000 and up: 26%
• Any college: 80%
• Employed: 66%
• 1+ Children in the HH: 42%
• Circulation of 3,527,541
• Revenue expected to top $1.5 billion
• Reader ship of 46.6 million adults

9. • People magazine uses a sans serif font called Courier
for the title.
• People magazines magazine normally has a white
masthead with a lining of either blue or black and is
written in a sans serif font. If the font is not white it is
a shade of red.
• The central image is almost always in front of the
masthead.
• People writes stories about celebrity insiders and
home interest stories.
• People has the largest audience of any American
magazine.

10. MastheadMasthead
Main Cover lineMain Cover line
BarcodeBarcode
PuffPuff
Coverlines

11. • Audience: 14,091
• Men: 2,911
• Women: 11,180
• Median age: 35
• Median HHI: $70,831
• Employed: 9,598
• Any college: 9,337
• Single: 5,290
• Married: 6,765
• Any kids in HH: 7,261

12. • Us weekly writes stories about entertainment news,
style, beauty and fitness/nutrition.
• Masthead of magazine is in the upper left third of the
magazine.
• Sometime the central image is in front of the masthead
and other times it is behind it.
• The mast head is different colors depending on the
issue. They use colors such as white, different shades of
pink/red and yellow.
• New magazine edition every week.
• Covers stories on the latest celebrity gossip and the
latest celebrity news.