2. attract, motivate, and retain top talent.Grading Guide
Content
Met
Partially Met
Not Met
Comments:
The student explains the discrepancy in pay among the current
employees.
The student describes the strategy they would take to correct the
internal equity issue.
The student describes the strategy they would take to correct the
external equity issue.
The student explains how they will ensure that new hires will be
paid equitably both internally and externally.
The student analyzes how an organization’s Total Compensation
strategy affects an organization’s financial operations and its
ability to attract, motivate, and retain top talent.
3. The student explains the differences between base pay,
performance pay and variable pay, and which is the best option
for an employee.
The paper is 700 to 1,050 words in length.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
4. Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
5. #/10
Additional comments:
How to Use This Template
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1
BUS499 Captone
Assignment 4
Insert Student’s Name Here
Insert what you would said to introduce yourself to your
executive audience and tell them what you are going to cover in
your presentation
Do Not type every word you plan to say on the slide. Use bullet
points only.
Everything you would say if you were giving a live presentation
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each slide.
2
Firm’s Name
Overview
Industry
insert a bullet or two on the firm’s industry
Background
insert a bullet or two on the firm’s background
Competitors
insert a bullet or two on the firm’s competitors
7. Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
3
SWOT Analysis
Strengths
Insert bullet describing the 1st strength
Insert bullet describing the 2nd strength
Weakness
Insert bullet describing the 1st weakness
Insert bullet describing the 2nd weakness
Opportunity
Insert bullet describing the 1st opportunity
Insert bullet describing the 2nd opportunity
Threat
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Insert bullet describing the 2nd threat
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly create a SWOT analysis for the company
8. to determine its major strengths, weaknesses, opportunities, and
threats
4
SWOT Analysis Strategy
Strengths and Opportunities
Insert a bullet describing the strategy to capitalize on strengths
and opportunities
Insert another bullet describing the strategy to capitalize on
strengths and opportunities
Weaknesses and Threats
Insert a bullet describing the strategy to minimize weaknesses
and threats
Insert another bullet describing the strategy to minimize
weaknesses and threats
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly outline a strategy for the company to
capitalize on its strengths and opportunities, and minimize its
weaknesses and threats.
5
Competitive and Profitable Strategy
Competitiveness
1st bullet point of levels and types of strategies to maximize
competitiveness
9. 2nd bullet point of levels and types of strategies to maximize
competitiveness
Profitability
1st bullet point of levels and types of strategies to maximize
profitability
2nd bullet point of levels and types of strategies to maximize
profitability
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
Your should thoroughly discuss the various levels and types of
strategies the firm may use to maximize its competitiveness and
profitability.
6
Communications Plan
Competitiveness Strategies
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strategies to stakeholders
2nd bullet point on the plan to communicate the competitiveness
strategies to stakeholders
Profitability Strategies
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strategies to stakeholders
2nd bullet point on the plan to communicate the profitability
strategies to stakeholders
10. Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly outline a communications plan the
company could use to make the strategies you recommended on
the previous slide known to all stakeholders.
7
Corporate Social Responsibility
Responsible (ethical) corporate citizen
1st bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
2nd bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
Impact of efforts on company’s bottom line
1st bullet point on the impact the efforts have on the company’s
bottom line – specific example
2nd bullet point on the impact the efforts have on the
company’s bottom line – specific example
Insert exactly what you would say to your executive audience to
11. describe each bullet point on this slide
You should thoroughly assess efforts by this corporation to be a
responsible (ethical) corporate citizen and thoroughly determine
the impact these efforts (or lack thereof) have on the company's
bottom line. Provide specific examples to support your
response.
8
References
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and cases: Competiveness and
globalization (10th ed.). Mason, OH: South-Western Cengage
Learning.
Insert second source
Insert third source
Insert any additional sources
You should use at least three (3) quality references, one of
which should be the course textbook. Wikipedia and similar
websites do not quality as academic resources.
9
Coca-Cola Company Analysis: Competitive strategy
12. Author’s Name(s)
Institutional Affiliation(s)
Author’s Note
Introduction
Globalization and technology have a far-reaching impact on the
choice of the marketing strategy an organization will use to
compete in the market. Globalization is the intensification of
the interconnectedness whereby an effective global market
connection enables people to get information easily and as well
as experiences the actual environment within the global market.
As of the current, there is a great change in how organizations
do things due to increased know how promoted by technology
and globalization effects (Lawlor, 2007). It is common and
obvious that company such as Coca-Cola competes in the global
market to survive and acquire better positioning by choosing a
corporate level strategy or a business level strategy effectively.
This act is because all corporations aspire to earn revenue that
is above their competitors in the market and thus the choice of
the strategy determines at a greater extent the survival of the
corporation in the market. It is therefore important for any
corporation to explore on the various strategies and have a full
comprehension of a strategy that gives it a competitive
advantage over the competitor in the market.
Business Level Strategies
There are different business level strategies that Coca-Cola is
identified to include in its marketing operations. Some of the
strategies include differentiation, diversification, acquisition,
merging, and integration. From these strategies, organizations
are at liberty to choose one of the strategies or as well integrate
many of the strategies in order to acquire a competitive
advantage in the market (Kokemuller, 2018). Some of the
13. strategies are theorized in different models of marking such as
generic model and they have gained favor on how they can be
used interchangeably by organizations to gain a competitive
advantage. However, all strategies are crucial in an organization
and there is no strategy that is superior to the other. Some
strategies work effectively for some corporation while they
might not work effectively for other corporation. Equally, some
strategies are widely applied across many organizations and
they have been proved to work better.
Differentiation is one of the generic strategies that are most
effective at the business level. This strategy involves making a
product or a service to stand out in a unique way from others
products. This method also involves carrying a research to find
out the different tests and preferences of company customers so
that a firm can meet the ever-changing demands of customers
after differentiating a product or a service (Leonard, 2018). An
organization is at liberty to set the prices freely provided the
value added can justify the price that has been increased. As
compared to other business level strategies such as cost
leadership, integrated low cost/differentiation, and focused low
cost it is quite evident that differentiation is the best strategy a
business can adopt in order to be the best, differentiation
enables the organization to enjoy the monopoly of setting their
prices.
Corporate level strategies
Coca-Cola has effectively employed the diversification
corporation level strategy to remain relevant and star in the
market; the company offers different types of products to a
different targeted group which includes children, adults, and
diabetic and sugar product. This diversification has enabled
the corporation to remain at the peak of the competition chart
for a long time. The company invests an enormous amount of
money for research to understand the ever-changing tastes and
preferences of the customers (Schneider, 2016). Equally, the
company has been aggressively diversifying its business
amazingly to suit the need of the customers. This company has
14. almost embraced all types of diversification viz. horizontal
diversification, concentric diversification, and vertical
diversification. Horizontal diversification includes offering a
new product to the market producing energy drinks which are
apart from the normal beverages products offered. Vertical
diversification involves the company going back to the initial
stages of the production cycle (Furrer, 2016). The company has
also employed concentric diversification whereby the
corporation has enlarged its production portfolio by the addition
of the new product with the aim of making use of the existing
market share.
Diversification strategy has enabled Coca-Cola Company to
introduce many products which are unique to other products or
beverages that exist in the market. This strategy is primarily the
most effective corporation level strategy, it has given the
company a competitive advantage over the other companies
providing beverages in the market. Analytically the effective
choice of the effective strategy is the reason why the company
has remained relevant and competitive in the market for quite a
long time. Other variable corporate strategies of the company
range on different measures identified with the company. It
should be identified that Coca-Cola has invested in newer
revenue platforms to enhance its long-term sales and profits.
The encroachment into the newer markets including the
manufacturing of mineral water and even introduction of coffee
is a clear indication that this company has widely expanded its
market portfolio and with no doubt, the company has embraced
and well-designed competing strategy in order to outdo its
competitors who are increasing in the industry at large (Faria,
Barros, & Sauerbronn, 2017). The market is always fragile and
it requires continues evaluation of the effectiveness of different
corporate strategies used since blind employment of any
strategy will adversely affect the business. Any strategy can
either affect corporation positively or negatively hence the
choice of the strategy will at a greater extent determine if the
corporation will match the competitors or not.
15. Company Competition
The most significance competitor for Coca-Cola is Pepsi. The
two corporations produce or manufacture beverages regardless
of the company’s intensive investment has not been able to
match Coca-Cola in many global markets. The case here is that
the Pepsi has not been able to employ the most effective
corporate level strategy in order to match with its competitor.
The product of Pepsi is generally cheaper as compared to Coca-
Cola and this shows that the company has employed the cost
leadership strategy (Allen, 2015). But this strategy has not been
effective as the diversification strategy employed by Coca-Cola
hence the revenue has remained low and the market share is still
minimal. It is evident that every corporation has a strategy that
works for but sometimes these strategies work at certain stages
but they do not work at all levels of the corporation. When it
does not work to the favor of the corporation it means that the
corporation will be disadvantaged over the competitor when a
strategy fails to favor a corporation. Effective measures are
supposed to be taken to save the corporation from collapsing.
The two rivalry corporations mentioned above have employed
different strategies at different stages of growth levels. Some
strategies have worked to the favor of one company while other
strategies have not been effective as intended by Coca-Cola or
Pepsi, Coca-Cola being a well-established company has also
employed the cost leadership strategy (Kayabaº, Boyraz, &
Derdiyok, 2017). This is due to its heavy investment and large
market share this strategy has worked effectively for the
company since the company has been able to produce its
product at relatively low prices in other markets Pepsi has also
been able to employ this strategy since their product has been
also been priced relatively low but the strategy hasn’t been
effective as the rivalry company Coca-Cola . this Situation is
because the company has a low market share and it has not been
able to match its rivalry company.
Diversification is also one of the strategies that corporations
16. employ to survive the market. There are levels of diversification
strategy and at each level, the corporation is affected either
positively or negatively, at the low level the corporation will
adopt either a single-or a dominant-business strategy (Kayabaº,
Boyraz, & Derdiyok, 2017). A single business strategy is
introduced while operating in relatively few products while with
dominant gets almost 90% of its revenue to a single product or
production area. Coca-Cola adopted the dominant strategy while
Pepsi has adopted a single strategy (Allen, 2015). This
difference is because Coca-Cola has over concentrated on
beverages while Pepsi has concentrated on several products in
the market. At the moderate and high level of diversification,
the corporation raises more than 30% of its revenue from the
non-dominant business this is disadvantageous because most
resources are invested where it does not generate revenue.
It has been observed and proved that for the corporation to
succeed the strategy employed in its operation is the key and it
will determine whether the corporation will survive the market
or not. Change of strategy is quite good because some strategy
will work for other cooperation while it does not work with
other companies. It evident that the two corporations the two
corporations use different strategies to meet the demands in the
market It is identified that Coca-Cola Choice has always
involved diversifications of its products in different markets
and as well as differentiating the products from its competitors
(Kayabaº, Boyraz, & Derdiyok, 2017). There are other
unmentioned generic strategies which include low cots
leadership and focus that has not been well expressed but the
choice is that Coca-Cola Company takes the lead in the
marketing by using the two named strategies.
Market Cycles
In a slow cycle market, Coca-Cola current operations may
work better. This is due to the company's focus on shielding its
products from imitation y increasing ensuring that there is a
17. complete differentiation of the products from the competitors'
products. Equally, imitations might be costly following the
situations identified with the industry and the financial
capabilities of the company competitors. This condition offers
the company a sustainable advantage over other companies in
the industry. Considerably, in a slow cycle market, the
identified company strategies many have challenges considering
that other companies will have the ability to produce similar
products. In this case, differentiation will in return become
costly and taking a single positioning in the market will be
difficult. The company will have an unsustainable competitive
advantage. Ultimately, in the fast-cycle market, reverse
technology gives competitors a better ability to build quality
products and improve their process due to the gained knowledge
from the technology. This condition identifies the company to
have little chances in meeting the desires of its customer and
thus competitors will always take the say of the day in the
market.
References
Allen, F. (2015). Secret Formula: The Inside Story of How
Coca-Cola Became the Best-Known Brand in the World. Open
Road Media.
Faria, A., Barros, D. F., & Sauerbronn, F. F. (2017). Coca-Cola
and strategic CSR. In The Dark Side. 55-64: Routledge.
Furrer, O. (2016). Corporate level strategy: Theory and
applications. Routledge.
Kayabaº, T. D., Boyraz, G., & Derdiyok, R. (2017). Examining
Coca-Cola and Pepsi Brands under the Basis of Globalisation
and Multinational Companies. International J. Journal of
Academic Research in Business and Social Sciences, 7(12),
351-358.
Kokemuller, N. (2018). Differentiated Business Strategies.
wales, south Wales, united kingdom: Wales publisher.
Lawlor. (2007). The Age of Globalization. Bryant University.
18. Leonard, K. (2018). Five Types of Business-Level Strategies.
south wales: university of south Wales.
Schneider, S. (2016). How to design a measurable shared value
strategy: the case of Coca-Cola Brazil (Doctoral dissertation).
WEEK 6 ASSIGNMENT 2
1
THE IMPACT OF GLOBALIZATION AND TECHNOLOGY
CHANGES (BRITISH PETROLEUM COMPANY CASE
STUDY)
British Petroleum Company is the one of the largest oil
companies in the world and the United Kingdom’s largest
corporation. The company is headquartered in London, England,
where the company participates in the London stock exchange
as well as the New York stock exchange and it is listed on the
100 index FTSE. The company has experienced changes in the
recent years, including the accidents of costly and breaking of
brands and the pressure towards addressing the global climate
change targets and focusing oAn the social responsibility.
(McGee 2017). The strengths and the weaknesses of the
company are assessed so that to make possible recommendations
on how the company can take advantage of the opportunities
when addressing any perceived long term and short term threats
of the company.
General environment
The company environment is very favorable to the customers
and the workers but environmental issues can be a threat to the
company if the company does not formalize its social corporate
19. responsibility and treat it as a forefront strategy. This can be
done by revising the safety issues in the workplace so as to
reduce refinery explosions, spills and oil leaks, corrosion of
pipelines and many other environmental hazards. The company
faces increased competition from other companies like the
Chevron ad Shell, which deals with these environmental issues
better that the BP Corporation.
Five Forces of competition
Analyzing the competition of the company, it is good to use the
forces of competition according to porter. These forces have
largely affected the business, but they are worked upon. In this
paper I am going to handle only two forces of competition that
is competitive rivalry and threats of subsidies of products and
services.
Competitive rivalry
Due to efforts made by the company to meet the customer
demands, the company makes its management successful
because it has the following strengths:
· The BP branch Amoco has a tough loyalty brand to its oil
business which makes it receive many revenues to the
corporation due to its toughness.
· The Beyond Petroleum slogan of the company has severed the
company well since it is recognized for its active participation
in other markets and industries.
· The BP worked very extensive to rebuild its image in the wake
of the recent accidents and the mishandling of the executives,
including putting focus on the corporate social responsibility
and transparency as well as a thoughtful communication within
and outside the company.
Threat of substitute products and services.
Despite the fact that the company has made great
advancements to make move and maintain its name, the
company has the following weaknesses which has hindered its
developments.
· The company has consistently faced many disasters and oil
20. spills that have facilitated the damage of environment all around
the world.
· The continued focus on climatic change and the reduction of
the fossil fuels has put the company more pressure of migrating
to provide clean energy options.
· The company has closed many oil wells which have led to
layoffs, which have occurred in the poor cycles of economy,
furthering the image of the brand of the company that it is
uncaring and greedy.
· The competition of the company has been positioned as more
attractive and responsible due to its many missteps that put the
company in the position of having to play the catch-up on the
leaders in their industries and the markets.
Evaluation and future improvements
The company is encountered with a significant weakness of the
dishonest cases from its executives and they poorly handled the
company disasters which tarnished the image of the company
which led to massive penalties, fines and provision of costs to
assist the damaged areas. Salama et al (2013) suggests that, to
handle this problem, the company should audit the executives in
every three months so as to evaluate their performances and
whoever found none performing to be replaced with immediate
effect. This is because; a company cannot be learn by dishonest
and lazy executives and expect to develop. By doing auditing
the members, it will make the executive team to work
effectively so as to retain their positions in the company, which
in turn will lead the company reduce some of the risks caused
due to carelessness.
Strengths and weaknesses
Strength
· British petroleum company has a number of retail brands and
subsidiaries including Amoco; BP express; ARCO; BP connect;
BP Travel Centre; e.t.c, which provides the company with
enough and diversified revenue portfolio rather than
concentrating on the energy business only.
21. Weaknesses
· The company faces dishonest cases from its executives and
they poorly handled the company disasters which tarnished the
image of the company which led to massive penalties, fines and
provision of costs to assist the damaged areas.
Strategy
An organization is subjected to advantages and disadvantages in
its learning. In the case of the BP Company, it is better if it uses
the advantage of its strengths to overcome the challenges. For
instance, the more significant advantage is having a number of
retail brands and subsidiaries including Amoco; BP express;
ARCO; BP connect; BP Travel Centre; e.t.c, which provides the
company with enough and diversified revenue portfolio rather
than concentrating on the energy business only. The company to
make sure the revenues keeps on learning to the business
despite the challenges, it should employ skilled personnel to
learn the business in various branches so as to keep the image
of the company and maintain its product brands.
Resources, capabilities and core competencies of the company
Due to the high rank of BP Company, the company has the
core capabilities and tangible resources which make it at the
rank of competition with other big companies. The company
opportunities include the following:
· BP Company has the potential of becoming the leader of many
fuel companies and energy mare6s in the world if it invests in
repositioning its strategies and research. The market
opportunities of the company include solar energy, wind energy
and hydrogen.
· The company has an opportunity to expand to new
geographical territories with the alternative energy and fuel
opportunities.
· The company has an opportunity to partner with some
countries which have developing solutions to infrastructures
issues so as to move to the use of clean energy options,
positioning the brand of BP around environmental and
renovation responsibility.
22. How the company will treat this thread
Olson et al, (2014), states that, to address the above threats, it
should put more focus on environmental issues. For the case of
spills and social issues, a company should put strategies to
enable it revisit its safety issues like revising the issues by
checking regularly on the tools they use and also repairing
broken pipes. Similarly, the company should employ use of
energy that is friendly to the environment so as to maintain its
brand and reduce unnecessary competition from the companies
which uses environmental friendly fuels and energy. The
company has tried to deal with these issues for the past three
years but due to dishonest staff and carelessness of the
executives, the company has continued to experience the same
problem for years and the problems which is seen to persist if
the company cannot take necessary action like evaluating of the
employees on their performances and productions.
Value chain
McGee, (2017), argues that, the company has an
opportunity to focus further developments in its many
subsidiaries outside its petrochemical focus to enhance revenue
streams to the business. Since the company receives many
revenues within a short period of time, it is better to invest on
many other businesses not necessarily the petrochemical
business to enable it receive some additional incomes. This can
be done by opening up of many different businesses but with the
same brand of the company. Opening the businesses will not
only make the company known very far, but also marketing the
company goods and products.
23. References
McNee, R. B. (2017). Functional geography of the firm, with an
illustrative case study from the petroleum industry. Economic
geography, 34(4), 321-337.
Olson, E.M., Slater, S.F & Hult, T.M. (2014, pp. 47-54) The
Importance of Structure and Process to Strategy Implementation
“Business Horizons, Volume 48,
Rees, C. J., Mamman, A., & Braik, A. B. (2013). Emiratization
as a strategic HRM change initiative: case study evidence from
a UAE petroleum company. The International Journal of Human
Resource Management, 18(1), 33-53.
Salama, A., Holland, W., & Vinten, G. (2013). Challenges and
opportunities in mergers and acquisitions: three international
case studies–Deutsche Bank-Bankers Trust; British Petroleum-
Amoco; Ford-Volvo. Journal of European Industrial
Training, 27(6), 313-321.
The Impact of Globalization and Technology Changes (British
Petroleum Company Case Study)
Globalization refers to the increase in internalization of
economies for different nations. A global is an economy where
there are free movement of goods, services, people, skills, and
ideas from one geographical border to the another. Without
artificial obstacles such as tariffs, it is possible for an economy
to expand bringing complications on the company’s competitive
business environment. However, globalization comes with
some challenges that can affect the operation of the company
across the different international boarder. Change in technology
also has several impacts on the company organization’s
operations. Technology includes the institutions, and duties
involving the creation of new knowledge and translation of such
knowledge into outputs, products, processes, and materials. It is
24. important for company organizations to evaluate the impact of
technology changes on the organization. this paper will assess
the impact of globalization and technology changes on British
Petroleum company organization. It will also describe how the
industrial organization model and the resources-based model
can help the company to earn more returns. It also studies how
the vision statement and mission statement of the company
influence its overall performance. Finally, it will explain how
different category of stakeholders within the company impacts
on the overall performance.
Globalization
Globalization refers to the growing economic interdependency
among nations and their organizations as a reflection in the flow
of commodities and services, financial capital, and knowledge
across the borders of different countries. It has much impact on
the British Petroleum company organization. it explains how
different competing firms out do each other within the existing
global economies. In the British Petroleum company, there are
different organizations which offer competition to compete the
company out. However, the strives to come up with strategies
to make it be at the top in the global market. The company
obtain their capital revenue from other rich countries and buy
raw materials in other countries to aid in the production process
of oil. There are oil drilling machines which are bought from
different developed countries and used to extract the petroleum
which they sell to other international markets across the globe.
The globolization result in an increase in the range of
opportunities for the company to be more competitive. The
company focus on the strategic management process and
culturally choices to enhance the effective operation of the
company. Globalization has enabled the company to expand its
market through the creation of a relationship with different
nations. They company is now able to sell more of its products
in different countries resulting in more profit to the company.
Globalization is therefore important in the British Petroleum
company because it allows effective competition in the global
25. market.
Technology
Technological change has many impacts on company operations.
Through the study of the internet, the company can anticipate
how to create value for in future and the anticipation of the
future trends. The internet has also enabled the company to
promote its product through the creation of a website where
many people can access information on the company services.
Social media like Facebook makes the company publicize its
products and get more market networks. Strategic
competitiveness is possible through the application of wireless
communication. The company is now able to get different
information on the market competition by using different social
media to obtain the necessary information that will enable it to
expand its market. New technologies on data analysis
techniques have enabled the company to analyze its market
value to apply effective measures to respond to the requirements
of such data. The company can evaluate its performance by
checking the progress in the marketing trend that is available in
the data. Technology is fundamental because it ensures that the
company gets the important information on the market trends.
The company will now be in a better position to lay out
strategies on how to manage their products to win more
customers.
Industrial-Based Model
Industrial organization model refers to the model where a group
of firms operates to influence each other to earn more in the
market. The company utilizes this model to enable it to improve
its service delivery. There is cooperation with other companies
which produce petroleum to measure the level of
competitiveness that the company has in the global market. This
also helps the company in opening the arena of competitiveness
(Ansoff, 2014). For instance, British Petroleum company is now
considered to offer services that are generally dealing with oil
and petroleum. Coordination with other related companies
enables the company to influence the other and improve more
26. on its performance. The company is now at the top of the
market because most of the customers have confident in
different products that the company produce. Through the
model, the company can identify government policies that may
affect its way of operation in different global markets. The
company will find out the better ways to cater to the customs
duties that may affect the volume of the company return.
Resource-Based Model
The resource-based model is a model which applies the
assumption that each organization has unique resources and
proficiencies. This uniqueness is the base the firm will apply to
accomplish its strategy and its ability to earn above the
standard. The company utilizes human resources and available
capital to maximize its returns. There are three types of
resources that the company utilize. They include physical,
human and organizational (Cullen, 2010). The individual
company resources may sometimes not yield the required
output. According to this model, the company can evaluate its
performance over time by using unique resources and
capabilities without consideration on the company’s structural
characteristics. The company uses this model to utilize the
available labor. The company can use the available resources to
help in production to expand on its value of returns in the
global market. The company uses the available oil deposits and
exploit maximumly to obtain maximum profit.
Vision
The company has a vision that focuses on being the best in the
global market. Though this vision, the company stakeholders
can identify the objective of the firm and perform toward
achieving this mission. Many people will be able to identify its
weakness by focusing on the success of the company’s business
operations. Individuals who are responsible within the company
will always be active to participate in the company activities to
make the company put into practice the vision of the company.
This will make the company be at the peak of the market
because its vision focuses on customers satisfaction.
27. Mission
The company mission is to reach out the available markets
globally to maximize the returns and satisfy the customers’
needs. The British Petroleum company’s primary focus is to
reach out the global market and satisfy the needs of the buyers
of their products. Through this mission, the company focuses on
the production of quality goods that are prefered in the global
market. Giving the customer is a priority has also enabled the
company to succeed in the global market. this is because they
produce quality petroleum that most of the people buy.
Stakeholders
There is a team of stake holders which enable the company in
the establishment of relationships. These stakeholders have a
direct impact on the company vision and mission. They enforce
the performance of the company by supporting the company to
meet its market targets (Michael, 2013). Outsourcing the
performance of stakeholders has enabled the company to enjoy a
competitive advantage. The company can crate relationships
with different global business organizations to enable them to to
win more market in the competitive world. The managers in the
company are committed to helping in making rational decisions
and performance of different actions that will enhance the
performance of the stake holders by giving them guidelines on
how to crate their business networks.
Reference
28. Ansoff, H. I. (2014). Implementing Strategic Management.
Prentice-Hall International, Englewood Cliffs, NJ.
Cullen, B. (2010). International Business, Strategy and The
Multinational Company. Harvard University Press.
Michael, A. (2013). Strategic Management: Concepts and Cases
Competitiveness and Globalization. New York: Oxford
University
29. 1
3
Title of PaperStudent NameCourse/Number
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Detailed expectations for a 300-499 Level Course (remove this
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Title of Paper
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