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Compensation Evaluation Grading Guide
HRM/324 Version 4
2
Compensation EvaluationGrading Guide
HRM/324 Version 4
Total Compensation
Copyright
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Individual Assignment: Compensation EvaluationPurpose of
Assignment
It is important to understand the different perspectives of
compensation as an HR practitioner. This paper will describe
the differences in pay and the importance of aligning internal
equity while maintaining external competiveness and its effects
on the organization’s compensation strategy and its ability to
attract, motivate, and retain top talent.Grading Guide
Content
Met
Partially Met
Not Met
Comments:
The student explains the discrepancy in pay among the current
employees.
The student describes the strategy they would take to correct the
internal equity issue.
The student describes the strategy they would take to correct the
external equity issue.
The student explains how they will ensure that new hires will be
paid equitably both internally and externally.
The student analyzes how an organization’s Total Compensation
strategy affects an organization’s financial operations and its
ability to attract, motivate, and retain top talent.
The student explains the differences between base pay,
performance pay and variable pay, and which is the best option
for an employee.
The paper is 700 to 1,050 words in length.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
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1
BUS499 Captone
Assignment 4
Insert Student’s Name Here
Insert what you would said to introduce yourself to your
executive audience and tell them what you are going to cover in
your presentation
Do Not type every word you plan to say on the slide. Use bullet
points only.
Everything you would say if you were giving a live presentation
should be provided in text form in the speaker notes section of
each slide.
2
Firm’s Name
Overview
Industry
insert a bullet or two on the firm’s industry
Background
insert a bullet or two on the firm’s background
Competitors
insert a bullet or two on the firm’s competitors
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
3
SWOT Analysis
Strengths
Insert bullet describing the 1st strength
Insert bullet describing the 2nd strength
Weakness
Insert bullet describing the 1st weakness
Insert bullet describing the 2nd weakness
Opportunity
Insert bullet describing the 1st opportunity
Insert bullet describing the 2nd opportunity
Threat
Insert bullet describing the 1st threat
Insert bullet describing the 2nd threat
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly create a SWOT analysis for the company
to determine its major strengths, weaknesses, opportunities, and
threats
4
SWOT Analysis Strategy
Strengths and Opportunities
Insert a bullet describing the strategy to capitalize on strengths
and opportunities
Insert another bullet describing the strategy to capitalize on
strengths and opportunities
Weaknesses and Threats
Insert a bullet describing the strategy to minimize weaknesses
and threats
Insert another bullet describing the strategy to minimize
weaknesses and threats
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly outline a strategy for the company to
capitalize on its strengths and opportunities, and minimize its
weaknesses and threats.
5
Competitive and Profitable Strategy
Competitiveness
1st bullet point of levels and types of strategies to maximize
competitiveness
2nd bullet point of levels and types of strategies to maximize
competitiveness
Profitability
1st bullet point of levels and types of strategies to maximize
profitability
2nd bullet point of levels and types of strategies to maximize
profitability
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
Your should thoroughly discuss the various levels and types of
strategies the firm may use to maximize its competitiveness and
profitability.
6
Communications Plan
Competitiveness Strategies
1st bullet point on the plan to communicate the competitiveness
strategies to stakeholders
2nd bullet point on the plan to communicate the competitiveness
strategies to stakeholders
Profitability Strategies
1st bullet point on the plan to communicate the profitability
strategies to stakeholders
2nd bullet point on the plan to communicate the profitability
strategies to stakeholders
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly outline a communications plan the
company could use to make the strategies you recommended on
the previous slide known to all stakeholders.
7
Corporate Social Responsibility
Responsible (ethical) corporate citizen
1st bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
2nd bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
Impact of efforts on company’s bottom line
1st bullet point on the impact the efforts have on the company’s
bottom line – specific example
2nd bullet point on the impact the efforts have on the
company’s bottom line – specific example
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly assess efforts by this corporation to be a
responsible (ethical) corporate citizen and thoroughly determine
the impact these efforts (or lack thereof) have on the company's
bottom line. Provide specific examples to support your
response.
8
References
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and cases: Competiveness and
globalization (10th ed.). Mason, OH: South-Western Cengage
Learning.
Insert second source
Insert third source
Insert any additional sources
You should use at least three (3) quality references, one of
which should be the course textbook. Wikipedia and similar
websites do not quality as academic resources.
9
Coca-Cola Company Analysis: Competitive strategy
Author’s Name(s)
Institutional Affiliation(s)
Author’s Note
Introduction
Globalization and technology have a far-reaching impact on the
choice of the marketing strategy an organization will use to
compete in the market. Globalization is the intensification of
the interconnectedness whereby an effective global market
connection enables people to get information easily and as well
as experiences the actual environment within the global market.
As of the current, there is a great change in how organizations
do things due to increased know how promoted by technology
and globalization effects (Lawlor, 2007). It is common and
obvious that company such as Coca-Cola competes in the global
market to survive and acquire better positioning by choosing a
corporate level strategy or a business level strategy effectively.
This act is because all corporations aspire to earn revenue that
is above their competitors in the market and thus the choice of
the strategy determines at a greater extent the survival of the
corporation in the market. It is therefore important for any
corporation to explore on the various strategies and have a full
comprehension of a strategy that gives it a competitive
advantage over the competitor in the market.
Business Level Strategies
There are different business level strategies that Coca-Cola is
identified to include in its marketing operations. Some of the
strategies include differentiation, diversification, acquisition,
merging, and integration. From these strategies, organizations
are at liberty to choose one of the strategies or as well integrate
many of the strategies in order to acquire a competitive
advantage in the market (Kokemuller, 2018). Some of the
strategies are theorized in different models of marking such as
generic model and they have gained favor on how they can be
used interchangeably by organizations to gain a competitive
advantage. However, all strategies are crucial in an organization
and there is no strategy that is superior to the other. Some
strategies work effectively for some corporation while they
might not work effectively for other corporation. Equally, some
strategies are widely applied across many organizations and
they have been proved to work better.
Differentiation is one of the generic strategies that are most
effective at the business level. This strategy involves making a
product or a service to stand out in a unique way from others
products. This method also involves carrying a research to find
out the different tests and preferences of company customers so
that a firm can meet the ever-changing demands of customers
after differentiating a product or a service (Leonard, 2018). An
organization is at liberty to set the prices freely provided the
value added can justify the price that has been increased. As
compared to other business level strategies such as cost
leadership, integrated low cost/differentiation, and focused low
cost it is quite evident that differentiation is the best strategy a
business can adopt in order to be the best, differentiation
enables the organization to enjoy the monopoly of setting their
prices.
Corporate level strategies
Coca-Cola has effectively employed the diversification
corporation level strategy to remain relevant and star in the
market; the company offers different types of products to a
different targeted group which includes children, adults, and
diabetic and sugar product. This diversification has enabled
the corporation to remain at the peak of the competition chart
for a long time. The company invests an enormous amount of
money for research to understand the ever-changing tastes and
preferences of the customers (Schneider, 2016). Equally, the
company has been aggressively diversifying its business
amazingly to suit the need of the customers. This company has
almost embraced all types of diversification viz. horizontal
diversification, concentric diversification, and vertical
diversification. Horizontal diversification includes offering a
new product to the market producing energy drinks which are
apart from the normal beverages products offered. Vertical
diversification involves the company going back to the initial
stages of the production cycle (Furrer, 2016). The company has
also employed concentric diversification whereby the
corporation has enlarged its production portfolio by the addition
of the new product with the aim of making use of the existing
market share.
Diversification strategy has enabled Coca-Cola Company to
introduce many products which are unique to other products or
beverages that exist in the market. This strategy is primarily the
most effective corporation level strategy, it has given the
company a competitive advantage over the other companies
providing beverages in the market. Analytically the effective
choice of the effective strategy is the reason why the company
has remained relevant and competitive in the market for quite a
long time. Other variable corporate strategies of the company
range on different measures identified with the company. It
should be identified that Coca-Cola has invested in newer
revenue platforms to enhance its long-term sales and profits.
The encroachment into the newer markets including the
manufacturing of mineral water and even introduction of coffee
is a clear indication that this company has widely expanded its
market portfolio and with no doubt, the company has embraced
and well-designed competing strategy in order to outdo its
competitors who are increasing in the industry at large (Faria,
Barros, & Sauerbronn, 2017). The market is always fragile and
it requires continues evaluation of the effectiveness of different
corporate strategies used since blind employment of any
strategy will adversely affect the business. Any strategy can
either affect corporation positively or negatively hence the
choice of the strategy will at a greater extent determine if the
corporation will match the competitors or not.
Company Competition
The most significance competitor for Coca-Cola is Pepsi. The
two corporations produce or manufacture beverages regardless
of the company’s intensive investment has not been able to
match Coca-Cola in many global markets. The case here is that
the Pepsi has not been able to employ the most effective
corporate level strategy in order to match with its competitor.
The product of Pepsi is generally cheaper as compared to Coca-
Cola and this shows that the company has employed the cost
leadership strategy (Allen, 2015). But this strategy has not been
effective as the diversification strategy employed by Coca-Cola
hence the revenue has remained low and the market share is still
minimal. It is evident that every corporation has a strategy that
works for but sometimes these strategies work at certain stages
but they do not work at all levels of the corporation. When it
does not work to the favor of the corporation it means that the
corporation will be disadvantaged over the competitor when a
strategy fails to favor a corporation. Effective measures are
supposed to be taken to save the corporation from collapsing.
The two rivalry corporations mentioned above have employed
different strategies at different stages of growth levels. Some
strategies have worked to the favor of one company while other
strategies have not been effective as intended by Coca-Cola or
Pepsi, Coca-Cola being a well-established company has also
employed the cost leadership strategy (Kayabaº, Boyraz, &
Derdiyok, 2017). This is due to its heavy investment and large
market share this strategy has worked effectively for the
company since the company has been able to produce its
product at relatively low prices in other markets Pepsi has also
been able to employ this strategy since their product has been
also been priced relatively low but the strategy hasn’t been
effective as the rivalry company Coca-Cola . this Situation is
because the company has a low market share and it has not been
able to match its rivalry company.
Diversification is also one of the strategies that corporations
employ to survive the market. There are levels of diversification
strategy and at each level, the corporation is affected either
positively or negatively, at the low level the corporation will
adopt either a single-or a dominant-business strategy (Kayabaº,
Boyraz, & Derdiyok, 2017). A single business strategy is
introduced while operating in relatively few products while with
dominant gets almost 90% of its revenue to a single product or
production area. Coca-Cola adopted the dominant strategy while
Pepsi has adopted a single strategy (Allen, 2015). This
difference is because Coca-Cola has over concentrated on
beverages while Pepsi has concentrated on several products in
the market. At the moderate and high level of diversification,
the corporation raises more than 30% of its revenue from the
non-dominant business this is disadvantageous because most
resources are invested where it does not generate revenue.
It has been observed and proved that for the corporation to
succeed the strategy employed in its operation is the key and it
will determine whether the corporation will survive the market
or not. Change of strategy is quite good because some strategy
will work for other cooperation while it does not work with
other companies. It evident that the two corporations the two
corporations use different strategies to meet the demands in the
market It is identified that Coca-Cola Choice has always
involved diversifications of its products in different markets
and as well as differentiating the products from its competitors
(Kayabaº, Boyraz, & Derdiyok, 2017). There are other
unmentioned generic strategies which include low cots
leadership and focus that has not been well expressed but the
choice is that Coca-Cola Company takes the lead in the
marketing by using the two named strategies.
Market Cycles
In a slow cycle market, Coca-Cola current operations may
work better. This is due to the company's focus on shielding its
products from imitation y increasing ensuring that there is a
complete differentiation of the products from the competitors'
products. Equally, imitations might be costly following the
situations identified with the industry and the financial
capabilities of the company competitors. This condition offers
the company a sustainable advantage over other companies in
the industry. Considerably, in a slow cycle market, the
identified company strategies many have challenges considering
that other companies will have the ability to produce similar
products. In this case, differentiation will in return become
costly and taking a single positioning in the market will be
difficult. The company will have an unsustainable competitive
advantage. Ultimately, in the fast-cycle market, reverse
technology gives competitors a better ability to build quality
products and improve their process due to the gained knowledge
from the technology. This condition identifies the company to
have little chances in meeting the desires of its customer and
thus competitors will always take the say of the day in the
market.
References
Allen, F. (2015). Secret Formula: The Inside Story of How
Coca-Cola Became the Best-Known Brand in the World. Open
Road Media.
Faria, A., Barros, D. F., & Sauerbronn, F. F. (2017). Coca-Cola
and strategic CSR. In The Dark Side. 55-64: Routledge.
Furrer, O. (2016). Corporate level strategy: Theory and
applications. Routledge.
Kayabaº, T. D., Boyraz, G., & Derdiyok, R. (2017). Examining
Coca-Cola and Pepsi Brands under the Basis of Globalisation
and Multinational Companies. International J. Journal of
Academic Research in Business and Social Sciences, 7(12),
351-358.
Kokemuller, N. (2018). Differentiated Business Strategies.
wales, south Wales, united kingdom: Wales publisher.
Lawlor. (2007). The Age of Globalization. Bryant University.
Leonard, K. (2018). Five Types of Business-Level Strategies.
south wales: university of south Wales.
Schneider, S. (2016). How to design a measurable shared value
strategy: the case of Coca-Cola Brazil (Doctoral dissertation).
WEEK 6 ASSIGNMENT 2
1
THE IMPACT OF GLOBALIZATION AND TECHNOLOGY
CHANGES (BRITISH PETROLEUM COMPANY CASE
STUDY)
British Petroleum Company is the one of the largest oil
companies in the world and the United Kingdom’s largest
corporation. The company is headquartered in London, England,
where the company participates in the London stock exchange
as well as the New York stock exchange and it is listed on the
100 index FTSE. The company has experienced changes in the
recent years, including the accidents of costly and breaking of
brands and the pressure towards addressing the global climate
change targets and focusing oAn the social responsibility.
(McGee 2017). The strengths and the weaknesses of the
company are assessed so that to make possible recommendations
on how the company can take advantage of the opportunities
when addressing any perceived long term and short term threats
of the company.
General environment
The company environment is very favorable to the customers
and the workers but environmental issues can be a threat to the
company if the company does not formalize its social corporate
responsibility and treat it as a forefront strategy. This can be
done by revising the safety issues in the workplace so as to
reduce refinery explosions, spills and oil leaks, corrosion of
pipelines and many other environmental hazards. The company
faces increased competition from other companies like the
Chevron ad Shell, which deals with these environmental issues
better that the BP Corporation.
Five Forces of competition
Analyzing the competition of the company, it is good to use the
forces of competition according to porter. These forces have
largely affected the business, but they are worked upon. In this
paper I am going to handle only two forces of competition that
is competitive rivalry and threats of subsidies of products and
services.
Competitive rivalry
Due to efforts made by the company to meet the customer
demands, the company makes its management successful
because it has the following strengths:
· The BP branch Amoco has a tough loyalty brand to its oil
business which makes it receive many revenues to the
corporation due to its toughness.
· The Beyond Petroleum slogan of the company has severed the
company well since it is recognized for its active participation
in other markets and industries.
· The BP worked very extensive to rebuild its image in the wake
of the recent accidents and the mishandling of the executives,
including putting focus on the corporate social responsibility
and transparency as well as a thoughtful communication within
and outside the company.
Threat of substitute products and services.
Despite the fact that the company has made great
advancements to make move and maintain its name, the
company has the following weaknesses which has hindered its
developments.
· The company has consistently faced many disasters and oil
spills that have facilitated the damage of environment all around
the world.
· The continued focus on climatic change and the reduction of
the fossil fuels has put the company more pressure of migrating
to provide clean energy options.
· The company has closed many oil wells which have led to
layoffs, which have occurred in the poor cycles of economy,
furthering the image of the brand of the company that it is
uncaring and greedy.
· The competition of the company has been positioned as more
attractive and responsible due to its many missteps that put the
company in the position of having to play the catch-up on the
leaders in their industries and the markets.
Evaluation and future improvements
The company is encountered with a significant weakness of the
dishonest cases from its executives and they poorly handled the
company disasters which tarnished the image of the company
which led to massive penalties, fines and provision of costs to
assist the damaged areas. Salama et al (2013) suggests that, to
handle this problem, the company should audit the executives in
every three months so as to evaluate their performances and
whoever found none performing to be replaced with immediate
effect. This is because; a company cannot be learn by dishonest
and lazy executives and expect to develop. By doing auditing
the members, it will make the executive team to work
effectively so as to retain their positions in the company, which
in turn will lead the company reduce some of the risks caused
due to carelessness.
Strengths and weaknesses
Strength
· British petroleum company has a number of retail brands and
subsidiaries including Amoco; BP express; ARCO; BP connect;
BP Travel Centre; e.t.c, which provides the company with
enough and diversified revenue portfolio rather than
concentrating on the energy business only.
Weaknesses
· The company faces dishonest cases from its executives and
they poorly handled the company disasters which tarnished the
image of the company which led to massive penalties, fines and
provision of costs to assist the damaged areas.
Strategy
An organization is subjected to advantages and disadvantages in
its learning. In the case of the BP Company, it is better if it uses
the advantage of its strengths to overcome the challenges. For
instance, the more significant advantage is having a number of
retail brands and subsidiaries including Amoco; BP express;
ARCO; BP connect; BP Travel Centre; e.t.c, which provides the
company with enough and diversified revenue portfolio rather
than concentrating on the energy business only. The company to
make sure the revenues keeps on learning to the business
despite the challenges, it should employ skilled personnel to
learn the business in various branches so as to keep the image
of the company and maintain its product brands.
Resources, capabilities and core competencies of the company
Due to the high rank of BP Company, the company has the
core capabilities and tangible resources which make it at the
rank of competition with other big companies. The company
opportunities include the following:
· BP Company has the potential of becoming the leader of many
fuel companies and energy mare6s in the world if it invests in
repositioning its strategies and research. The market
opportunities of the company include solar energy, wind energy
and hydrogen.
· The company has an opportunity to expand to new
geographical territories with the alternative energy and fuel
opportunities.
· The company has an opportunity to partner with some
countries which have developing solutions to infrastructures
issues so as to move to the use of clean energy options,
positioning the brand of BP around environmental and
renovation responsibility.
How the company will treat this thread
Olson et al, (2014), states that, to address the above threats, it
should put more focus on environmental issues. For the case of
spills and social issues, a company should put strategies to
enable it revisit its safety issues like revising the issues by
checking regularly on the tools they use and also repairing
broken pipes. Similarly, the company should employ use of
energy that is friendly to the environment so as to maintain its
brand and reduce unnecessary competition from the companies
which uses environmental friendly fuels and energy. The
company has tried to deal with these issues for the past three
years but due to dishonest staff and carelessness of the
executives, the company has continued to experience the same
problem for years and the problems which is seen to persist if
the company cannot take necessary action like evaluating of the
employees on their performances and productions.
Value chain
McGee, (2017), argues that, the company has an
opportunity to focus further developments in its many
subsidiaries outside its petrochemical focus to enhance revenue
streams to the business. Since the company receives many
revenues within a short period of time, it is better to invest on
many other businesses not necessarily the petrochemical
business to enable it receive some additional incomes. This can
be done by opening up of many different businesses but with the
same brand of the company. Opening the businesses will not
only make the company known very far, but also marketing the
company goods and products.
References
McNee, R. B. (2017). Functional geography of the firm, with an
illustrative case study from the petroleum industry. Economic
geography, 34(4), 321-337.
Olson, E.M., Slater, S.F & Hult, T.M. (2014, pp. 47-54) The
Importance of Structure and Process to Strategy Implementation
“Business Horizons, Volume 48,
Rees, C. J., Mamman, A., & Braik, A. B. (2013). Emiratization
as a strategic HRM change initiative: case study evidence from
a UAE petroleum company. The International Journal of Human
Resource Management, 18(1), 33-53.
Salama, A., Holland, W., & Vinten, G. (2013). Challenges and
opportunities in mergers and acquisitions: three international
case studies–Deutsche Bank-Bankers Trust; British Petroleum-
Amoco; Ford-Volvo. Journal of European Industrial
Training, 27(6), 313-321.
The Impact of Globalization and Technology Changes (British
Petroleum Company Case Study)
Globalization refers to the increase in internalization of
economies for different nations. A global is an economy where
there are free movement of goods, services, people, skills, and
ideas from one geographical border to the another. Without
artificial obstacles such as tariffs, it is possible for an economy
to expand bringing complications on the company’s competitive
business environment. However, globalization comes with
some challenges that can affect the operation of the company
across the different international boarder. Change in technology
also has several impacts on the company organization’s
operations. Technology includes the institutions, and duties
involving the creation of new knowledge and translation of such
knowledge into outputs, products, processes, and materials. It is
important for company organizations to evaluate the impact of
technology changes on the organization. this paper will assess
the impact of globalization and technology changes on British
Petroleum company organization. It will also describe how the
industrial organization model and the resources-based model
can help the company to earn more returns. It also studies how
the vision statement and mission statement of the company
influence its overall performance. Finally, it will explain how
different category of stakeholders within the company impacts
on the overall performance.
Globalization
Globalization refers to the growing economic interdependency
among nations and their organizations as a reflection in the flow
of commodities and services, financial capital, and knowledge
across the borders of different countries. It has much impact on
the British Petroleum company organization. it explains how
different competing firms out do each other within the existing
global economies. In the British Petroleum company, there are
different organizations which offer competition to compete the
company out. However, the strives to come up with strategies
to make it be at the top in the global market. The company
obtain their capital revenue from other rich countries and buy
raw materials in other countries to aid in the production process
of oil. There are oil drilling machines which are bought from
different developed countries and used to extract the petroleum
which they sell to other international markets across the globe.
The globolization result in an increase in the range of
opportunities for the company to be more competitive. The
company focus on the strategic management process and
culturally choices to enhance the effective operation of the
company. Globalization has enabled the company to expand its
market through the creation of a relationship with different
nations. They company is now able to sell more of its products
in different countries resulting in more profit to the company.
Globalization is therefore important in the British Petroleum
company because it allows effective competition in the global
market.
Technology
Technological change has many impacts on company operations.
Through the study of the internet, the company can anticipate
how to create value for in future and the anticipation of the
future trends. The internet has also enabled the company to
promote its product through the creation of a website where
many people can access information on the company services.
Social media like Facebook makes the company publicize its
products and get more market networks. Strategic
competitiveness is possible through the application of wireless
communication. The company is now able to get different
information on the market competition by using different social
media to obtain the necessary information that will enable it to
expand its market. New technologies on data analysis
techniques have enabled the company to analyze its market
value to apply effective measures to respond to the requirements
of such data. The company can evaluate its performance by
checking the progress in the marketing trend that is available in
the data. Technology is fundamental because it ensures that the
company gets the important information on the market trends.
The company will now be in a better position to lay out
strategies on how to manage their products to win more
customers.
Industrial-Based Model
Industrial organization model refers to the model where a group
of firms operates to influence each other to earn more in the
market. The company utilizes this model to enable it to improve
its service delivery. There is cooperation with other companies
which produce petroleum to measure the level of
competitiveness that the company has in the global market. This
also helps the company in opening the arena of competitiveness
(Ansoff, 2014). For instance, British Petroleum company is now
considered to offer services that are generally dealing with oil
and petroleum. Coordination with other related companies
enables the company to influence the other and improve more
on its performance. The company is now at the top of the
market because most of the customers have confident in
different products that the company produce. Through the
model, the company can identify government policies that may
affect its way of operation in different global markets. The
company will find out the better ways to cater to the customs
duties that may affect the volume of the company return.
Resource-Based Model
The resource-based model is a model which applies the
assumption that each organization has unique resources and
proficiencies. This uniqueness is the base the firm will apply to
accomplish its strategy and its ability to earn above the
standard. The company utilizes human resources and available
capital to maximize its returns. There are three types of
resources that the company utilize. They include physical,
human and organizational (Cullen, 2010). The individual
company resources may sometimes not yield the required
output. According to this model, the company can evaluate its
performance over time by using unique resources and
capabilities without consideration on the company’s structural
characteristics. The company uses this model to utilize the
available labor. The company can use the available resources to
help in production to expand on its value of returns in the
global market. The company uses the available oil deposits and
exploit maximumly to obtain maximum profit.
Vision
The company has a vision that focuses on being the best in the
global market. Though this vision, the company stakeholders
can identify the objective of the firm and perform toward
achieving this mission. Many people will be able to identify its
weakness by focusing on the success of the company’s business
operations. Individuals who are responsible within the company
will always be active to participate in the company activities to
make the company put into practice the vision of the company.
This will make the company be at the peak of the market
because its vision focuses on customers satisfaction.
Mission
The company mission is to reach out the available markets
globally to maximize the returns and satisfy the customers’
needs. The British Petroleum company’s primary focus is to
reach out the global market and satisfy the needs of the buyers
of their products. Through this mission, the company focuses on
the production of quality goods that are prefered in the global
market. Giving the customer is a priority has also enabled the
company to succeed in the global market. this is because they
produce quality petroleum that most of the people buy.
Stakeholders
There is a team of stake holders which enable the company in
the establishment of relationships. These stakeholders have a
direct impact on the company vision and mission. They enforce
the performance of the company by supporting the company to
meet its market targets (Michael, 2013). Outsourcing the
performance of stakeholders has enabled the company to enjoy a
competitive advantage. The company can crate relationships
with different global business organizations to enable them to to
win more market in the competitive world. The managers in the
company are committed to helping in making rational decisions
and performance of different actions that will enhance the
performance of the stake holders by giving them guidelines on
how to crate their business networks.
Reference
Ansoff, H. I. (2014). Implementing Strategic Management.
Prentice-Hall International, Englewood Cliffs, NJ.
Cullen, B. (2010). International Business, Strategy and The
Multinational Company. Harvard University Press.
Michael, A. (2013). Strategic Management: Concepts and Cases
Competitiveness and Globalization. New York: Oxford
University
1
3
Title of PaperStudent NameCourse/Number
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Detailed expectations for a 300-499 Level Course (remove this
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Title of Paper
Triple click your mouse anywhere in this paragraph to replace
this text with your introduction. Often the most important
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attention—sometimes a difficult task for academic writing.
When writing an introduction, some approaches are best
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announcement of your intention or topic. Read more: Center for
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Replace the level one heading with the words for your heading.
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In addition, keep in mind an academic essay should contain at
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Replace the level two heading with the words for your heading.
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Conclusion
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Compensation Evaluation Grading GuideHRM324 Version 42.docx

  • 1. Compensation Evaluation Grading Guide HRM/324 Version 4 2 Compensation EvaluationGrading Guide HRM/324 Version 4 Total Compensation Copyright Copyright © 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Individual Assignment: Compensation EvaluationPurpose of Assignment It is important to understand the different perspectives of compensation as an HR practitioner. This paper will describe the differences in pay and the importance of aligning internal equity while maintaining external competiveness and its effects on the organization’s compensation strategy and its ability to
  • 2. attract, motivate, and retain top talent.Grading Guide Content Met Partially Met Not Met Comments: The student explains the discrepancy in pay among the current employees. The student describes the strategy they would take to correct the internal equity issue. The student describes the strategy they would take to correct the external equity issue. The student explains how they will ensure that new hires will be paid equitably both internally and externally. The student analyzes how an organization’s Total Compensation strategy affects an organization’s financial operations and its ability to attract, motivate, and retain top talent.
  • 3. The student explains the differences between base pay, performance pay and variable pay, and which is the best option for an employee. The paper is 700 to 1,050 words in length. Total Available Total Earned 7 #/7 Writing Guidelines Met Partially Met Not Met Comments: The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
  • 4. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Total Available Total Earned 3 #/3 Assignment Total # 10
  • 5. #/10 Additional comments: How to Use This Template Each slide needed in your submission is provided in this template. Do not add slides Do not delete slides (except the “How to Use This Template” slide) Replace the “blue” font on each slide with your presentation content Change all font to black Use bullet points on the slides Do not type every word you plan to say on the slide Enter the text/transcript of your talk in the speaker notes section The speaker notes section is the gray area below each slide Do not enter your speaker notes in comment boxes Do not include audio or video clips Delete this slide before submitting your assignment Notes: This is the speaker notes section of the PowerPoint presentation. Do Not type every word you plan to say on the slide. Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of
  • 6. each slide. 1 BUS499 Captone Assignment 4 Insert Student’s Name Here Insert what you would said to introduce yourself to your executive audience and tell them what you are going to cover in your presentation Do Not type every word you plan to say on the slide. Use bullet points only. Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide. 2 Firm’s Name Overview Industry insert a bullet or two on the firm’s industry Background insert a bullet or two on the firm’s background Competitors insert a bullet or two on the firm’s competitors
  • 7. Insert exactly what you would say to your executive audience to describe each bullet point on this slide 3 SWOT Analysis Strengths Insert bullet describing the 1st strength Insert bullet describing the 2nd strength Weakness Insert bullet describing the 1st weakness Insert bullet describing the 2nd weakness Opportunity Insert bullet describing the 1st opportunity Insert bullet describing the 2nd opportunity Threat Insert bullet describing the 1st threat Insert bullet describing the 2nd threat Insert exactly what you would say to your executive audience to describe each bullet point on this slide You should thoroughly create a SWOT analysis for the company
  • 8. to determine its major strengths, weaknesses, opportunities, and threats 4 SWOT Analysis Strategy Strengths and Opportunities Insert a bullet describing the strategy to capitalize on strengths and opportunities Insert another bullet describing the strategy to capitalize on strengths and opportunities Weaknesses and Threats Insert a bullet describing the strategy to minimize weaknesses and threats Insert another bullet describing the strategy to minimize weaknesses and threats Insert exactly what you would say to your executive audience to describe each bullet point on this slide You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. 5 Competitive and Profitable Strategy Competitiveness 1st bullet point of levels and types of strategies to maximize competitiveness
  • 9. 2nd bullet point of levels and types of strategies to maximize competitiveness Profitability 1st bullet point of levels and types of strategies to maximize profitability 2nd bullet point of levels and types of strategies to maximize profitability Insert exactly what you would say to your executive audience to describe each bullet point on this slide Your should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. 6 Communications Plan Competitiveness Strategies 1st bullet point on the plan to communicate the competitiveness strategies to stakeholders 2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders Profitability Strategies 1st bullet point on the plan to communicate the profitability strategies to stakeholders 2nd bullet point on the plan to communicate the profitability strategies to stakeholders
  • 10. Insert exactly what you would say to your executive audience to describe each bullet point on this slide You should thoroughly outline a communications plan the company could use to make the strategies you recommended on the previous slide known to all stakeholders. 7 Corporate Social Responsibility Responsible (ethical) corporate citizen 1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example 2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example Impact of efforts on company’s bottom line 1st bullet point on the impact the efforts have on the company’s bottom line – specific example 2nd bullet point on the impact the efforts have on the company’s bottom line – specific example Insert exactly what you would say to your executive audience to
  • 11. describe each bullet point on this slide You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response. 8 References Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning. Insert second source Insert third source Insert any additional sources You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources. 9 Coca-Cola Company Analysis: Competitive strategy
  • 12. Author’s Name(s) Institutional Affiliation(s) Author’s Note Introduction Globalization and technology have a far-reaching impact on the choice of the marketing strategy an organization will use to compete in the market. Globalization is the intensification of the interconnectedness whereby an effective global market connection enables people to get information easily and as well as experiences the actual environment within the global market. As of the current, there is a great change in how organizations do things due to increased know how promoted by technology and globalization effects (Lawlor, 2007). It is common and obvious that company such as Coca-Cola competes in the global market to survive and acquire better positioning by choosing a corporate level strategy or a business level strategy effectively. This act is because all corporations aspire to earn revenue that is above their competitors in the market and thus the choice of the strategy determines at a greater extent the survival of the corporation in the market. It is therefore important for any corporation to explore on the various strategies and have a full comprehension of a strategy that gives it a competitive advantage over the competitor in the market. Business Level Strategies There are different business level strategies that Coca-Cola is identified to include in its marketing operations. Some of the strategies include differentiation, diversification, acquisition, merging, and integration. From these strategies, organizations are at liberty to choose one of the strategies or as well integrate many of the strategies in order to acquire a competitive advantage in the market (Kokemuller, 2018). Some of the
  • 13. strategies are theorized in different models of marking such as generic model and they have gained favor on how they can be used interchangeably by organizations to gain a competitive advantage. However, all strategies are crucial in an organization and there is no strategy that is superior to the other. Some strategies work effectively for some corporation while they might not work effectively for other corporation. Equally, some strategies are widely applied across many organizations and they have been proved to work better. Differentiation is one of the generic strategies that are most effective at the business level. This strategy involves making a product or a service to stand out in a unique way from others products. This method also involves carrying a research to find out the different tests and preferences of company customers so that a firm can meet the ever-changing demands of customers after differentiating a product or a service (Leonard, 2018). An organization is at liberty to set the prices freely provided the value added can justify the price that has been increased. As compared to other business level strategies such as cost leadership, integrated low cost/differentiation, and focused low cost it is quite evident that differentiation is the best strategy a business can adopt in order to be the best, differentiation enables the organization to enjoy the monopoly of setting their prices. Corporate level strategies Coca-Cola has effectively employed the diversification corporation level strategy to remain relevant and star in the market; the company offers different types of products to a different targeted group which includes children, adults, and diabetic and sugar product. This diversification has enabled the corporation to remain at the peak of the competition chart for a long time. The company invests an enormous amount of money for research to understand the ever-changing tastes and preferences of the customers (Schneider, 2016). Equally, the company has been aggressively diversifying its business amazingly to suit the need of the customers. This company has
  • 14. almost embraced all types of diversification viz. horizontal diversification, concentric diversification, and vertical diversification. Horizontal diversification includes offering a new product to the market producing energy drinks which are apart from the normal beverages products offered. Vertical diversification involves the company going back to the initial stages of the production cycle (Furrer, 2016). The company has also employed concentric diversification whereby the corporation has enlarged its production portfolio by the addition of the new product with the aim of making use of the existing market share. Diversification strategy has enabled Coca-Cola Company to introduce many products which are unique to other products or beverages that exist in the market. This strategy is primarily the most effective corporation level strategy, it has given the company a competitive advantage over the other companies providing beverages in the market. Analytically the effective choice of the effective strategy is the reason why the company has remained relevant and competitive in the market for quite a long time. Other variable corporate strategies of the company range on different measures identified with the company. It should be identified that Coca-Cola has invested in newer revenue platforms to enhance its long-term sales and profits. The encroachment into the newer markets including the manufacturing of mineral water and even introduction of coffee is a clear indication that this company has widely expanded its market portfolio and with no doubt, the company has embraced and well-designed competing strategy in order to outdo its competitors who are increasing in the industry at large (Faria, Barros, & Sauerbronn, 2017). The market is always fragile and it requires continues evaluation of the effectiveness of different corporate strategies used since blind employment of any strategy will adversely affect the business. Any strategy can either affect corporation positively or negatively hence the choice of the strategy will at a greater extent determine if the corporation will match the competitors or not.
  • 15. Company Competition The most significance competitor for Coca-Cola is Pepsi. The two corporations produce or manufacture beverages regardless of the company’s intensive investment has not been able to match Coca-Cola in many global markets. The case here is that the Pepsi has not been able to employ the most effective corporate level strategy in order to match with its competitor. The product of Pepsi is generally cheaper as compared to Coca- Cola and this shows that the company has employed the cost leadership strategy (Allen, 2015). But this strategy has not been effective as the diversification strategy employed by Coca-Cola hence the revenue has remained low and the market share is still minimal. It is evident that every corporation has a strategy that works for but sometimes these strategies work at certain stages but they do not work at all levels of the corporation. When it does not work to the favor of the corporation it means that the corporation will be disadvantaged over the competitor when a strategy fails to favor a corporation. Effective measures are supposed to be taken to save the corporation from collapsing. The two rivalry corporations mentioned above have employed different strategies at different stages of growth levels. Some strategies have worked to the favor of one company while other strategies have not been effective as intended by Coca-Cola or Pepsi, Coca-Cola being a well-established company has also employed the cost leadership strategy (Kayabaº, Boyraz, & Derdiyok, 2017). This is due to its heavy investment and large market share this strategy has worked effectively for the company since the company has been able to produce its product at relatively low prices in other markets Pepsi has also been able to employ this strategy since their product has been also been priced relatively low but the strategy hasn’t been effective as the rivalry company Coca-Cola . this Situation is because the company has a low market share and it has not been able to match its rivalry company. Diversification is also one of the strategies that corporations
  • 16. employ to survive the market. There are levels of diversification strategy and at each level, the corporation is affected either positively or negatively, at the low level the corporation will adopt either a single-or a dominant-business strategy (Kayabaº, Boyraz, & Derdiyok, 2017). A single business strategy is introduced while operating in relatively few products while with dominant gets almost 90% of its revenue to a single product or production area. Coca-Cola adopted the dominant strategy while Pepsi has adopted a single strategy (Allen, 2015). This difference is because Coca-Cola has over concentrated on beverages while Pepsi has concentrated on several products in the market. At the moderate and high level of diversification, the corporation raises more than 30% of its revenue from the non-dominant business this is disadvantageous because most resources are invested where it does not generate revenue. It has been observed and proved that for the corporation to succeed the strategy employed in its operation is the key and it will determine whether the corporation will survive the market or not. Change of strategy is quite good because some strategy will work for other cooperation while it does not work with other companies. It evident that the two corporations the two corporations use different strategies to meet the demands in the market It is identified that Coca-Cola Choice has always involved diversifications of its products in different markets and as well as differentiating the products from its competitors (Kayabaº, Boyraz, & Derdiyok, 2017). There are other unmentioned generic strategies which include low cots leadership and focus that has not been well expressed but the choice is that Coca-Cola Company takes the lead in the marketing by using the two named strategies. Market Cycles In a slow cycle market, Coca-Cola current operations may work better. This is due to the company's focus on shielding its products from imitation y increasing ensuring that there is a
  • 17. complete differentiation of the products from the competitors' products. Equally, imitations might be costly following the situations identified with the industry and the financial capabilities of the company competitors. This condition offers the company a sustainable advantage over other companies in the industry. Considerably, in a slow cycle market, the identified company strategies many have challenges considering that other companies will have the ability to produce similar products. In this case, differentiation will in return become costly and taking a single positioning in the market will be difficult. The company will have an unsustainable competitive advantage. Ultimately, in the fast-cycle market, reverse technology gives competitors a better ability to build quality products and improve their process due to the gained knowledge from the technology. This condition identifies the company to have little chances in meeting the desires of its customer and thus competitors will always take the say of the day in the market. References Allen, F. (2015). Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World. Open Road Media. Faria, A., Barros, D. F., & Sauerbronn, F. F. (2017). Coca-Cola and strategic CSR. In The Dark Side. 55-64: Routledge. Furrer, O. (2016). Corporate level strategy: Theory and applications. Routledge. Kayabaº, T. D., Boyraz, G., & Derdiyok, R. (2017). Examining Coca-Cola and Pepsi Brands under the Basis of Globalisation and Multinational Companies. International J. Journal of Academic Research in Business and Social Sciences, 7(12), 351-358. Kokemuller, N. (2018). Differentiated Business Strategies. wales, south Wales, united kingdom: Wales publisher. Lawlor. (2007). The Age of Globalization. Bryant University.
  • 18. Leonard, K. (2018). Five Types of Business-Level Strategies. south wales: university of south Wales. Schneider, S. (2016). How to design a measurable shared value strategy: the case of Coca-Cola Brazil (Doctoral dissertation). WEEK 6 ASSIGNMENT 2 1 THE IMPACT OF GLOBALIZATION AND TECHNOLOGY CHANGES (BRITISH PETROLEUM COMPANY CASE STUDY) British Petroleum Company is the one of the largest oil companies in the world and the United Kingdom’s largest corporation. The company is headquartered in London, England, where the company participates in the London stock exchange as well as the New York stock exchange and it is listed on the 100 index FTSE. The company has experienced changes in the recent years, including the accidents of costly and breaking of brands and the pressure towards addressing the global climate change targets and focusing oAn the social responsibility. (McGee 2017). The strengths and the weaknesses of the company are assessed so that to make possible recommendations on how the company can take advantage of the opportunities when addressing any perceived long term and short term threats of the company. General environment The company environment is very favorable to the customers and the workers but environmental issues can be a threat to the company if the company does not formalize its social corporate
  • 19. responsibility and treat it as a forefront strategy. This can be done by revising the safety issues in the workplace so as to reduce refinery explosions, spills and oil leaks, corrosion of pipelines and many other environmental hazards. The company faces increased competition from other companies like the Chevron ad Shell, which deals with these environmental issues better that the BP Corporation. Five Forces of competition Analyzing the competition of the company, it is good to use the forces of competition according to porter. These forces have largely affected the business, but they are worked upon. In this paper I am going to handle only two forces of competition that is competitive rivalry and threats of subsidies of products and services. Competitive rivalry Due to efforts made by the company to meet the customer demands, the company makes its management successful because it has the following strengths: · The BP branch Amoco has a tough loyalty brand to its oil business which makes it receive many revenues to the corporation due to its toughness. · The Beyond Petroleum slogan of the company has severed the company well since it is recognized for its active participation in other markets and industries. · The BP worked very extensive to rebuild its image in the wake of the recent accidents and the mishandling of the executives, including putting focus on the corporate social responsibility and transparency as well as a thoughtful communication within and outside the company. Threat of substitute products and services. Despite the fact that the company has made great advancements to make move and maintain its name, the company has the following weaknesses which has hindered its developments. · The company has consistently faced many disasters and oil
  • 20. spills that have facilitated the damage of environment all around the world. · The continued focus on climatic change and the reduction of the fossil fuels has put the company more pressure of migrating to provide clean energy options. · The company has closed many oil wells which have led to layoffs, which have occurred in the poor cycles of economy, furthering the image of the brand of the company that it is uncaring and greedy. · The competition of the company has been positioned as more attractive and responsible due to its many missteps that put the company in the position of having to play the catch-up on the leaders in their industries and the markets. Evaluation and future improvements The company is encountered with a significant weakness of the dishonest cases from its executives and they poorly handled the company disasters which tarnished the image of the company which led to massive penalties, fines and provision of costs to assist the damaged areas. Salama et al (2013) suggests that, to handle this problem, the company should audit the executives in every three months so as to evaluate their performances and whoever found none performing to be replaced with immediate effect. This is because; a company cannot be learn by dishonest and lazy executives and expect to develop. By doing auditing the members, it will make the executive team to work effectively so as to retain their positions in the company, which in turn will lead the company reduce some of the risks caused due to carelessness. Strengths and weaknesses Strength · British petroleum company has a number of retail brands and subsidiaries including Amoco; BP express; ARCO; BP connect; BP Travel Centre; e.t.c, which provides the company with enough and diversified revenue portfolio rather than concentrating on the energy business only.
  • 21. Weaknesses · The company faces dishonest cases from its executives and they poorly handled the company disasters which tarnished the image of the company which led to massive penalties, fines and provision of costs to assist the damaged areas. Strategy An organization is subjected to advantages and disadvantages in its learning. In the case of the BP Company, it is better if it uses the advantage of its strengths to overcome the challenges. For instance, the more significant advantage is having a number of retail brands and subsidiaries including Amoco; BP express; ARCO; BP connect; BP Travel Centre; e.t.c, which provides the company with enough and diversified revenue portfolio rather than concentrating on the energy business only. The company to make sure the revenues keeps on learning to the business despite the challenges, it should employ skilled personnel to learn the business in various branches so as to keep the image of the company and maintain its product brands. Resources, capabilities and core competencies of the company Due to the high rank of BP Company, the company has the core capabilities and tangible resources which make it at the rank of competition with other big companies. The company opportunities include the following: · BP Company has the potential of becoming the leader of many fuel companies and energy mare6s in the world if it invests in repositioning its strategies and research. The market opportunities of the company include solar energy, wind energy and hydrogen. · The company has an opportunity to expand to new geographical territories with the alternative energy and fuel opportunities. · The company has an opportunity to partner with some countries which have developing solutions to infrastructures issues so as to move to the use of clean energy options, positioning the brand of BP around environmental and renovation responsibility.
  • 22. How the company will treat this thread Olson et al, (2014), states that, to address the above threats, it should put more focus on environmental issues. For the case of spills and social issues, a company should put strategies to enable it revisit its safety issues like revising the issues by checking regularly on the tools they use and also repairing broken pipes. Similarly, the company should employ use of energy that is friendly to the environment so as to maintain its brand and reduce unnecessary competition from the companies which uses environmental friendly fuels and energy. The company has tried to deal with these issues for the past three years but due to dishonest staff and carelessness of the executives, the company has continued to experience the same problem for years and the problems which is seen to persist if the company cannot take necessary action like evaluating of the employees on their performances and productions. Value chain McGee, (2017), argues that, the company has an opportunity to focus further developments in its many subsidiaries outside its petrochemical focus to enhance revenue streams to the business. Since the company receives many revenues within a short period of time, it is better to invest on many other businesses not necessarily the petrochemical business to enable it receive some additional incomes. This can be done by opening up of many different businesses but with the same brand of the company. Opening the businesses will not only make the company known very far, but also marketing the company goods and products.
  • 23. References McNee, R. B. (2017). Functional geography of the firm, with an illustrative case study from the petroleum industry. Economic geography, 34(4), 321-337. Olson, E.M., Slater, S.F & Hult, T.M. (2014, pp. 47-54) The Importance of Structure and Process to Strategy Implementation “Business Horizons, Volume 48, Rees, C. J., Mamman, A., & Braik, A. B. (2013). Emiratization as a strategic HRM change initiative: case study evidence from a UAE petroleum company. The International Journal of Human Resource Management, 18(1), 33-53. Salama, A., Holland, W., & Vinten, G. (2013). Challenges and opportunities in mergers and acquisitions: three international case studies–Deutsche Bank-Bankers Trust; British Petroleum- Amoco; Ford-Volvo. Journal of European Industrial Training, 27(6), 313-321. The Impact of Globalization and Technology Changes (British Petroleum Company Case Study) Globalization refers to the increase in internalization of economies for different nations. A global is an economy where there are free movement of goods, services, people, skills, and ideas from one geographical border to the another. Without artificial obstacles such as tariffs, it is possible for an economy to expand bringing complications on the company’s competitive business environment. However, globalization comes with some challenges that can affect the operation of the company across the different international boarder. Change in technology also has several impacts on the company organization’s operations. Technology includes the institutions, and duties involving the creation of new knowledge and translation of such knowledge into outputs, products, processes, and materials. It is
  • 24. important for company organizations to evaluate the impact of technology changes on the organization. this paper will assess the impact of globalization and technology changes on British Petroleum company organization. It will also describe how the industrial organization model and the resources-based model can help the company to earn more returns. It also studies how the vision statement and mission statement of the company influence its overall performance. Finally, it will explain how different category of stakeholders within the company impacts on the overall performance. Globalization Globalization refers to the growing economic interdependency among nations and their organizations as a reflection in the flow of commodities and services, financial capital, and knowledge across the borders of different countries. It has much impact on the British Petroleum company organization. it explains how different competing firms out do each other within the existing global economies. In the British Petroleum company, there are different organizations which offer competition to compete the company out. However, the strives to come up with strategies to make it be at the top in the global market. The company obtain their capital revenue from other rich countries and buy raw materials in other countries to aid in the production process of oil. There are oil drilling machines which are bought from different developed countries and used to extract the petroleum which they sell to other international markets across the globe. The globolization result in an increase in the range of opportunities for the company to be more competitive. The company focus on the strategic management process and culturally choices to enhance the effective operation of the company. Globalization has enabled the company to expand its market through the creation of a relationship with different nations. They company is now able to sell more of its products in different countries resulting in more profit to the company. Globalization is therefore important in the British Petroleum company because it allows effective competition in the global
  • 25. market. Technology Technological change has many impacts on company operations. Through the study of the internet, the company can anticipate how to create value for in future and the anticipation of the future trends. The internet has also enabled the company to promote its product through the creation of a website where many people can access information on the company services. Social media like Facebook makes the company publicize its products and get more market networks. Strategic competitiveness is possible through the application of wireless communication. The company is now able to get different information on the market competition by using different social media to obtain the necessary information that will enable it to expand its market. New technologies on data analysis techniques have enabled the company to analyze its market value to apply effective measures to respond to the requirements of such data. The company can evaluate its performance by checking the progress in the marketing trend that is available in the data. Technology is fundamental because it ensures that the company gets the important information on the market trends. The company will now be in a better position to lay out strategies on how to manage their products to win more customers. Industrial-Based Model Industrial organization model refers to the model where a group of firms operates to influence each other to earn more in the market. The company utilizes this model to enable it to improve its service delivery. There is cooperation with other companies which produce petroleum to measure the level of competitiveness that the company has in the global market. This also helps the company in opening the arena of competitiveness (Ansoff, 2014). For instance, British Petroleum company is now considered to offer services that are generally dealing with oil and petroleum. Coordination with other related companies enables the company to influence the other and improve more
  • 26. on its performance. The company is now at the top of the market because most of the customers have confident in different products that the company produce. Through the model, the company can identify government policies that may affect its way of operation in different global markets. The company will find out the better ways to cater to the customs duties that may affect the volume of the company return. Resource-Based Model The resource-based model is a model which applies the assumption that each organization has unique resources and proficiencies. This uniqueness is the base the firm will apply to accomplish its strategy and its ability to earn above the standard. The company utilizes human resources and available capital to maximize its returns. There are three types of resources that the company utilize. They include physical, human and organizational (Cullen, 2010). The individual company resources may sometimes not yield the required output. According to this model, the company can evaluate its performance over time by using unique resources and capabilities without consideration on the company’s structural characteristics. The company uses this model to utilize the available labor. The company can use the available resources to help in production to expand on its value of returns in the global market. The company uses the available oil deposits and exploit maximumly to obtain maximum profit. Vision The company has a vision that focuses on being the best in the global market. Though this vision, the company stakeholders can identify the objective of the firm and perform toward achieving this mission. Many people will be able to identify its weakness by focusing on the success of the company’s business operations. Individuals who are responsible within the company will always be active to participate in the company activities to make the company put into practice the vision of the company. This will make the company be at the peak of the market because its vision focuses on customers satisfaction.
  • 27. Mission The company mission is to reach out the available markets globally to maximize the returns and satisfy the customers’ needs. The British Petroleum company’s primary focus is to reach out the global market and satisfy the needs of the buyers of their products. Through this mission, the company focuses on the production of quality goods that are prefered in the global market. Giving the customer is a priority has also enabled the company to succeed in the global market. this is because they produce quality petroleum that most of the people buy. Stakeholders There is a team of stake holders which enable the company in the establishment of relationships. These stakeholders have a direct impact on the company vision and mission. They enforce the performance of the company by supporting the company to meet its market targets (Michael, 2013). Outsourcing the performance of stakeholders has enabled the company to enjoy a competitive advantage. The company can crate relationships with different global business organizations to enable them to to win more market in the competitive world. The managers in the company are committed to helping in making rational decisions and performance of different actions that will enhance the performance of the stake holders by giving them guidelines on how to crate their business networks. Reference
  • 28. Ansoff, H. I. (2014). Implementing Strategic Management. Prentice-Hall International, Englewood Cliffs, NJ. Cullen, B. (2010). International Business, Strategy and The Multinational Company. Harvard University Press. Michael, A. (2013). Strategic Management: Concepts and Cases Competitiveness and Globalization. New York: Oxford University
  • 29. 1 3 Title of PaperStudent NameCourse/Number Due Date Faculty Name Detailed expectations for a 300-499 Level Course (remove this line) Title of Paper Triple click your mouse anywhere in this paragraph to replace this text with your introduction. Often the most important paragraph in the entire essay, the introduction grabs the reader's attention—sometimes a difficult task for academic writing. When writing an introduction, some approaches are best avoided. Avoid starting sentences with “The purpose of this essay is . . .” or “In this essay I will . . .” or any similar flat announcement of your intention or topic. Read more: Center for Writing Excellence>Tutorials and Guides>Essay Development>Guidelines for Writing Academic Essays. Level One Heading Replace the level one heading with the words for your heading. The heading must be in bold font. Headings are a necessary part of helping your audience track the sub-topics discussed in the body of the essay or report. Be sure to indent the first line of each paragraph between five and seven spaces by pressing the Tab key one time on the keyboard. In addition, remember to double space the entire paper using the double space functionality in Word. This template is already formatted for double spacing. Read more: Center for Writing Excellence>Tutorials and Guides>Software
  • 30. Tutorials and Guides>Formatting Tutorial for APA. In addition, keep in mind an academic essay should contain at least five paragraphs, which includes the introduction (introductory paragraph), the body (which is generally at least 3 paragraphs), and the conclusion (generally one paragraph). Most well-developed paragraphs contain at least 3-5 sentences, one of which is the topic sentence. Limit each body paragraph to one sub-topic. Level Two Heading Replace the level two heading with the words for your heading. The heading must be in bold font. Conclusion The closing paragraph is designed to bring the reader to your way of thinking if you are writing a persuasive essay, to understand relationships if you are writing a comparison/contrast essay, or simply to value the information you provide in an informational essay. The closing paragraph summarizes the key points from the supporting paragraphs without introducing any new information. References This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line of text and replace the information with your reference entry. You can use the Reference and Citation Examples (Center for Writing Excellence>Tutorials and Guides>Reference and Citation Examples) to help format your source information into a reference entry. The reference page always begins on the top of the next page after the conclusion.