SEO

1. SEO foundations
2017.7.26 6:00 pm
Ann Cheng

2. “
Build a mini-version of Wikipedia
for your industry.
If 100 sites link to you, those links aren’t likely to
go away. If you post 10 pages of search-friendly
content, you can keep that content live for years.
BIG CONCEPT

3. SEO techniques
 Make every page accessible , searchable,
text based and hyperlinked.
 

4.  Use nature language in URLs.
 Easy to navigate.
 Make important content clearly.
 Create unique title tags for each page
SEO techniques

5.  No charges for impressions.
 Only pay for clicks.
 A fixed daily budget.
 The value of each click fluctuating based on
factors like competition and search volume..
PPC (Pay Per Click)

6. Search ads and display ads

7. Search ads and display ads

8. SEO
 Location: target small area
 Demographic: small groups
 Placement: specific websites
 Linked In: Job titles, Company,
University
Ad targeting - Be specific!

9. SEO
 It's ok to include unpopular terms
 Relevant factors of the site
 Better to use phrase
 make sure the service can fulfill for people
Ad targeting – Longtail search

10. SEO Strategies for DineHero
1

11. Analyze

12. Analyze
Keywords for networking
 networking for professionals
 networking with colleagues
 networking to get job
 networking groups near me
 networking with social anxiety

14. Audience
Individual
Corporate
Foodies
Networkers
Students
Professionals
Professional Associations
NGOs / NPOs
Companies

15. Value:
Find partners
to try new
resturants!
Place your screenshot here
Content:
 Food
images
 Restuarant
lists
 Food
Festivals
iPHONE Demo