Understanding Google's Panda Update


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  • How does the site content match the users query? How relevant are the keywords on a page? How easy is it to navigate the site? How has the site applied the core onsite factors Title, meta, header, alt, body and interlinking Eliminate low quality content Awarding rankings to relevant content In interviews Google asked testers: Would you give this site your credit card? Would you feel comfortable giving medicine prescribed by this site to your kids?
  • What are the main themes for my business? What are the main product or service categories for my business? What would be the “Seed Keyword” or major terms users would use to search for your website? Know exactly what you want your website to be about
  • Content requirements differ based by industry. Content strategy begins by reviewing your business and the keywords that product business Review keyword content per page Review overall website keyword content Compare your sites keyword density with your competition
  • Understanding Google's Panda Update

    1. 1. Adam de Jong Marketing Manager Understanding Google’s Panda Update
    2. 2. Agenda <ul><li>What is the Panda Update? </li></ul><ul><li>Why Google changed search </li></ul><ul><li>Does Panda impact you? </li></ul><ul><li>The opportunity </li></ul><ul><li>The National Seed Program </li></ul><ul><li>Action plan </li></ul><ul><li>Q&A </li></ul>
    3. 3. The Panda Update
    4. 4. Key Panda Questions <ul><li>Can visitors easily navigate your site? </li></ul><ul><li>Is it obvious what each topic page is about? </li></ul><ul><li>Is the content original or aggregated? </li></ul><ul><li>Do the ads obscure user access? </li></ul><ul><li>Is the primary focus the user need or the business need? </li></ul><ul><li>Is the content on the page authoritative and valuable? </li></ul><ul><li>Does it answer the query better than other sites? </li></ul>
    5. 5. Why Google changed search
    6. 6. Improve User Experience
    7. 7. Does Panda Impact You?
    8. 8. Sites Helped By Panda <ul><li>Lots of strong, fresh content </li></ul><ul><li>Good use of blog </li></ul><ul><li>Easy navigation, good user experience </li></ul><ul><li>Low bounce rate, high time on site, strong conversion rate </li></ul><ul><li>Website is a subject authority </li></ul><ul><li>Optimized for seed keywords and a basket of related keywords to create a content theme </li></ul><ul><li>Boost in traffic for several pages and across many search terms </li></ul>
    9. 9. Sites Hurt By Panda <ul><li>Lack of unique, fresh content </li></ul><ul><li>Poor onsite optimization </li></ul><ul><li>Poor site navigation, too much ad clutter </li></ul><ul><li>High bounce rate, low time on site </li></ul><ul><li>No social media, no blog </li></ul><ul><li>Poor user experience </li></ul>
    10. 10. The Opportunity
    11. 11. The 3 Pillars of SEO
    12. 12. Create More Quality Content
    13. 13. Improve Website Navigation
    14. 14. Social Media Integration
    15. 15. Improve Website Performance
    16. 16. The National Seed Program
    17. 17. Nationalseedprogram.com
    18. 18. Identifying Themes
    19. 19. Creating Themes
    20. 20. Your action plan <ul><li>Free review of your competitors’ site authority: http://nationalseedprogram.com/ </li></ul><ul><li>Social media integration </li></ul><ul><li>Add blog/blog more often </li></ul><ul><li>Measure your site’s page speed: http://pagespeed.googlelabs.com/ </li></ul><ul><li>Free conversion audit of your site </li></ul><ul><li>Improve your landing pages, lower </li></ul><ul><li>your bounce rate and boost time on site </li></ul>
    21. 21. Conclusion
    22. 22. Q & A