my media research results

2. My Questionnaire
In order to find out people’s different
listening habits from across the island I
visited Newport town center with a short
questionnaire.
Over the space of an hour I was able to get
20 questionnaires from a variety of people
whose ages ranged from eleven to forty six
plus.

3. 1. What gender are you?
50%50%
Gender
Male Female
Out of the 20 people who had
completed my questionnaire I was
surprised to find that I had got an
even number of both male and
female.
Male Female
10 10

4. 2. How old are you?
21%
16%
26%
5%
5%
Age
11 15 16 20 21 25 26 30
31 35 36 40 41 45 46+
I was able to get my
questionnaires filled out by
people of all sorts of ages.
This is good as it will allow
me to get a wide range of
results.
11-15 16-20 21-25 26-30 31-35 36-40 41-45 46+
2 4 2 3 5 1 2 1

5. 3. What time of the day do you listen
to the radio?
32%
12%37%
17%
2%
What time of day do you listen to
the radio?
Morning Afternoon Night All Day Never
These set of results will allow
me to find out who listens to
the radio at what time, I can
then compare this to the ages
and decipher what content
would be most popular at
certain times in the day.
Morning Afternoon Night All Day Never
13 5 15 7 2

6. 4. Where do you listen to the radio?
At home In the car At work Everywhere Nowhere
17 18 5 7 2
35%
38%
10%
15%
2%
Where do you listen to the radio?
At home In the car At work Everwhere Nowhere
This set of results is helpful
as we can now tell where
most people prefer to listen
to the radio.
With these results we are
then again able to tailor the
content to the listener, e.g.
travel updates.

7. 5. Who do you listen to the radio with?
24%
32%
42%
2%
Who do you listen to
the radio with?
On my own Friends Family Other
On my own Friends Family Other
10 13 17 2
These results will allow me
to determine what mix of of
different content to have on
the radio station.

8. 6. What radio station/s do you listen to?
12%
25%
12%
18%
25%
5%
3%
What radio station(s) do you lusten
to?
Wave 105 Capital Sam FM Heart
Radio 1 Clasical FM Other
Wave 105 Capital Sam FM Heart Radio 1 Classical
FM
Other
5 10 5 7 10 2 2
By looking at these results
combined with my other
results I will be able to tell
what sorts of content is
most popular and what
would work well for my
own radio show.