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DR.M.ANNAM
ASSISTANT PROFESSOR OF COMMERCE
V.V.VANNIAPERUMAL COLLEGE FOR
WOMEN,,VIRUDHUNAGAR
Types of Research Methods
GENERAL CLASSIFICATION OF TYPES
OF RESEARCH METHODS
Types of research methods can be
broadly divided into two
 Quantitative
 Qualitative
 Mixed
QUANTITATIVE RESEARCH
 It is numerical, non-descriptive, applies
statistics or mathematics and uses
numbers.
 It is an iterative process whereby
evidence is evaluated.
 The results are often presented in tables
and graphs.
 It is conclusive.
 It investigates the what, where and when
of decision making.
QUALITATIVE RESEARCH
 It is non-numerical, descriptive, applies
reasoning and uses words.
 Its aim is to get the meaning, feeling and
describe the situation.
 Qualitative data cannot be graphed.
 It is exploratory.
 It investigates the why and how of
decision making.
MIXED RESEARCH
 Mixed research- research that involves
the mixing of quantitative and qualitative
methods or paradigm characteristics.
Nature of data is mixture of variables,
words and images.
BASIC RESEARCH
 Seeks generalization
 Aims at basic processes
 Attempts to explain why things happen
 Tries to get all the facts
 Reports in technical language of the topic
APPLIED RESEARCH
 Studies individual or specific cases
without the objective to generalize
 Aims at any variable which makes the
desired difference
 Tries to say how things can be changed
 Tries to correct the facts which are
problematic
 Reports in common language
ACCORDING TO NATURE OF THE STUDY
 Descriptive
 Analytical
ACCORDING TO THE PURPOSE OF THE
STUDY
 Applied research
 Fundamental research
ACCORDING TO RESEARCH DESIGN
 Exploratory
 Conclusive

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Types of research

  • 1. DR.M.ANNAM ASSISTANT PROFESSOR OF COMMERCE V.V.VANNIAPERUMAL COLLEGE FOR WOMEN,,VIRUDHUNAGAR Types of Research Methods
  • 2. GENERAL CLASSIFICATION OF TYPES OF RESEARCH METHODS Types of research methods can be broadly divided into two  Quantitative  Qualitative  Mixed
  • 3. QUANTITATIVE RESEARCH  It is numerical, non-descriptive, applies statistics or mathematics and uses numbers.  It is an iterative process whereby evidence is evaluated.  The results are often presented in tables and graphs.  It is conclusive.  It investigates the what, where and when of decision making.
  • 4. QUALITATIVE RESEARCH  It is non-numerical, descriptive, applies reasoning and uses words.  Its aim is to get the meaning, feeling and describe the situation.  Qualitative data cannot be graphed.  It is exploratory.  It investigates the why and how of decision making.
  • 5. MIXED RESEARCH  Mixed research- research that involves the mixing of quantitative and qualitative methods or paradigm characteristics. Nature of data is mixture of variables, words and images.
  • 6. BASIC RESEARCH  Seeks generalization  Aims at basic processes  Attempts to explain why things happen  Tries to get all the facts  Reports in technical language of the topic
  • 7. APPLIED RESEARCH  Studies individual or specific cases without the objective to generalize  Aims at any variable which makes the desired difference  Tries to say how things can be changed  Tries to correct the facts which are problematic  Reports in common language
  • 8. ACCORDING TO NATURE OF THE STUDY  Descriptive  Analytical
  • 9. ACCORDING TO THE PURPOSE OF THE STUDY  Applied research  Fundamental research
  • 10. ACCORDING TO RESEARCH DESIGN  Exploratory  Conclusive