One of the top CSR campaigns started in 2011 by Patagonia company.

1. “Don’t Buy This Jacket”
Sustainability
Shoppers
25/12/2012

2. A few words about
 Patagonia grew out of a small company that made
tools for climbers. It was founded in 1972.
 Today Patagonia Inc. is a Ventura, California-based
clothing company, focusing mainly on high-
end outdoor clothing. The company is a member of
several environmental movements.
 Revenue - 270 Million dollars, Employees -1289 (for
2007).

3. DON’T BUY THIS
JACKET
 Patagonia advertisement
from the Friday, November,
25, 2011 (Black Friday)
edition of The New York
Times

4. WHY?
 We ask you to buy less and to
reflect before you spend a
dime on this jacket or anything
else.
 The environmental cost of
everything we make is
astonishing.
www.patagonia.com

5. WHY?
 Consider the R2® Jacket shown, one of our best sellers.
 To make it required 135 liters of water, enough to meet
the daily needs (3 glasses a day) of 45 people.
 Its journey from its origin as 60% recycled polyester to
our Reno warehouse generated nearly 20 pounds of
carbon dioxide, 24 times the weight of the finished
product.
 This jacket left behind, on its way to Reno, two-
thirds its weight in waste.
www.patagonia.com

6. WHY?
 And this is a 60% recycled polyester jacket, knit and
sewn to a high standard; it is exceptionally durable,
so you won’t have to replace it as often.
 And when it comes to the end of its useful life we’ll take it
back to recycle into a product of equal value.
 But, as is true of all the things we can make and you can
buy, this jacket comes with an environmental cost higher
than its price.
 Don’t buy what you don’t need. Think twice before
you buy anything.
www.patagonia.com

7. Forbes
TOP-10 Trend in CSR, Jan 2012
 “Perhaps the high water mark for eco-minded
advertising was Patagonia’s brilliant “Don’t Buy
This Jacket” messaging. Its Common
Threads Initiative asks customers to pledge to only
buy what they need and instead repair, reuse, and
recycle their clothing. Nothing inspires confidence
in your eco-values more than telling customers
not to buy your products”.

8. Do you really think Patagonia does not want
people to buy their jackets?..