1. FACEBOOK ANALYTICS

2. CREATING A BUSINESS
ACCOUNT ON FACEBOOK

7. What if I use an already registered
number?

11. Go to your Gmail
and click on
confirmation mail

18. Scroll down to
get Indian
Rupee (INR)

22. Cancel it and
Click on “Skip”

23. Explore all
options

26. Min. 100 likes required to
create an offer

29. Complete your profile

31. Spent some time here
to understand how
Facebook can be used
for your business
purpose

32. CREATING ADS ON
FACEBOOK

35. Decide your
objective?
Explore
each
objective

40. You can
select any
image

41. “AND”
Relationships
“OR”
Relationships

42. Spent some
time on all
information
and options

52. Scroll
down

54. Click “Cancel”
Your Ad is „ready‟ but not „Live‟ on
Facebook.

55. Alternate way
to create your
ad / campaign

58. Repeat
Process

59. MEASURING AD
EFFECTIVENESS

60. Min. 30 likes
required

61. What if you already have
facebook account and a
company website that has
facebook social plugin?

62. www.facebook.com/insight
s

64. FACEBOOK DEVELOPER

74. Read this
carefully

75. Explore options.

76. Tag Similar to Google
AdWords
Like this you can get tag / code for all
plugins.

77. AD - MANAGER

92. Explore all options.

95. Right hand of this page displays
the estimated number of people
in targeted group

97. 27,000 – 29,000

98. 38,000 – 42,000

100. After targeting all relevant
groups, click “Upload”

102. FACEBOOK OPENGRAPH

105. Scroll Down to “Guide”

115. Story Impressions and
Clicks

116. Story likes and comments

117. Timeline unit activity

118. Demographics

119. FACEBOOK APIs

122. Scroll down page

123. You will get tags / codes.

125. QUESTIONS?