Slides were prepared by Team Divergent for IMC course in 2016.

1. IMC of Nasir Glass

2. Product ( Float Glass )
Shade: Gray, Ocean,
Green
Clear/Tinted/Coated
Small Size: 42’ X 48’
Shade: Clear, Coffee,
Dark
Thickness: 3-12 mm
Large Size: 84’ X 144’
Source: Official Website of Nasir Glass

3. Process , Quality, Technology
Expert Controlled to ensure
standards
Japanese National
Standards
Refective Technology
Chinese National Standards
Upto 30% Controlled
Light Transmittance
Anti-Peep & Anti-Steal
Source: Official Website of Nasir Glass

4. IMC Tools of Domestic Competitors

5. Tools USED BY
USMANIA
PHP Glass
Direct Marketing
Source: Official Website of PHP, Official Website of Usmania

6. Tools USED BY
PHP Glass
Advertising
Source: YouTube Channel of PHP

7. Tools USED BY
USMANIA
Sales & Selling
Source: Official Website of Usmania

8. Tools USED BY
USMANIA
Distribution & Handling
Source: Official Website of Usmania, Official Website of PHP
PHP Glass

9. Tools USED BY
USMANIA
After-Sales Marketing
Source: Official Website of Usmania, Official Website of PHP
PHP Glass

10. IMC Tools of Middle East Competitors

11. Tools USED BY
Guardian
Trade-Show Banner
Saudi-America
AUFGC
Source: Official Website of Gurdian Glass Innovation Ltd., Official Website of Saudi-American Glass, Official Website of AUFGC.

12. Tools USED BY
Pubic Relationships
Source: Official Website of Gurdian Glass Innovation Ltd., Official Website of Saudi-American Glass, Official Website of AUFGC.
Guardian
Saudi-America
AUFGC

13. Tools USED BY
Newspaper, Magazines, Billboard
Saudi-America
AUFGC
Source: Official Website of Saudi-American Glass, Official Website of AUFGC.

14. Web & Online Advertising
Tools USED BY
Guardian
Saudi-America
Source: Official Website of Gurdian Glass Innovation Ltd., Official Website of Saudi-American Glass

15. Tools USED BY
Promotional Items
Guardian
Source: Official Website of Gurdian Glass Innovation Ltd.

16. Tools USED BY
Special Event Signage
AUFGC
Source: Official Website of AUFGC.

17. Tools USED BY
Print Advertisement
Guardian
AUFGC
Source: Official Website of Gurdian Glass Innovation Ltd, Official Website of AUFGC.

18. Tools USED BY
Brochure, Catalog, Flyers
Guardian
Saudi-America
AUFGC
Source: Official Website of Gurdian Glass Innovation Ltd., Official Website of Saudi-American Glass, Official Website of AUFGC.

19. IMC Tools of European Competitors

20. Tools USED BY
Campaign Strategy ( Qualitative &
Quantitative Research )
AGC Glass
Saint Goblin Glass
Source: Official Website of AGC Glass., Official Website of Saint Gobain Glass

21. Tools USED BY
Brand Identity
Source: Official Website of AGC Glass., Official Website of Saint Gobain Glass
AGC Glass
Saint Goblin Glass

22. Web & Online Advertising
Tools USED BY
Source: Official Website of AGC Glass., Official Website of Saint Gobain Glass
AGC Glass
Saint Goblin Glass

23. Tools USED BY
Sales Literature Toolkit
Source: Official Website of AGC Glass., Official Website of Saint Gobain Glass
AGC Glass
Saint Goblin Glass

24. Social Media
Tools USED BY
Source: Facebook page of AGC Glass Ltd. , Facebook Page & LinkedIn Profile of Saint-Gobain Glass Innovation Ltd.
AGC Glass
Saint Gobain Glass

25. Tools USED BY
Event Marketing
Source: Official Website of AGC Glass., Official Website of Saint Gobain Glass
AGC Glass
Saint Goblin Glass

26. IMC Strategy

27. Objective
* Become Market Leader
by Brand Equity
Domestic Market
* Become one of the Top
5 Foreign Glass
Manufacturing Brand
Asian Market
* Become Market Leader
for a Specialized Target
Market
European Market

28. Target Market
Households , Real States ,
Builders & Government
Domestic
Housing Companies,
Builders
Middle East
Relatively Small Sized
Housing Companies
Europe

29. Market Positioning of Competitors
Innovation Leader
Saint Gobain Glass
Latest glass making
technology
Guardian
Clear & Reflective Glass
PHP Glass
Safe Glass
AGC Europe
Most Heat-Resistant Glass
Saudi America Glass
Medium Quality Cheap Glass
USMania
Giving quality product and
customer service
AUFGC

30. Market Positioning
Domestic Market
Middle East Market
European Market
Highest Quality Glass
High Quality Relatively cheaper Glass
Good Quality Cheaper
glass

31. OUR Slogan
A Better View
Of Life

32. IMC Components ( Domestic )
• Advertising on Television & Radio Channels
• PR activities
• Social media marketing in Facebook, Instagram &
LinkedIn
• Search Ads for specific search keywords
• Newspaper ads for popular newspaper for
household customers. And in some specialized
newspaper/magazines for other b2b customers
• Customer Review on a pre-specified time
• Post-Sales Customer Help Centre for better
customer experience in long term

33. IMC Components (Middle East & European Market )
Trade Shows
Sales Literature Toolkits
Web & Online
Advertisement
Direct Marketing
Special Event Signage
Social Media Marketing