A new concept for a start-up business in 2016. G M Fahim was the initiator of this idea of a new startup.

1. Team Divergent

3. Selling Fresh and Organic
Ingredients of tasty & healthy
dishes item online

5. Product
Fresh Ingredients Recipe

6. Menu

7. Customers
Age (25-35) Male & Female Elite Urban Neiborhood in Major
cities (Dhaka, Chittagong,
Narayanganj, Gazipur)

8. Marketing Objectives
• Our objective to spend 15% of sales revenue between 2017 and 2018 on research and development in
an effort to introduce new product and develop new features.
• Our objective to decrease customer acquisition costs by 8% per year.
• Achieve revenue growth by 15% per year in each of the next three years.
• Add 500 new customer accounts every month for next two years.
• Improve brand recognition among 24-35 age groups.
• Reduce the order lead time by 20%.
• Reduce average distribution cost to less than 5% of gross revenue by creating efficient supply
channel.
• To obtain customer satisfaction rating of at least 90%on the 2017 customer satisfaction survey, and
to retain at least 85% of our 2017 customers as repeat purchasers in 2018.
• Extending business to neighboring district of Dhaka city within next three years.

9. Pricing
44
34
30
20
56
66
70
80
100 100 100 100
0
10
20
30
40
50
60
70
80
90
100
Mexican Dishes % Italian Dishes Turkish Dishes Deshi Dishes
Percentage
Axis Title
Pricing Element Proportion (%)
Operation Cost Profit Margin Price

10. Website

11. App (Windows Phone, Android , iOS )

12. Delivery Process
Buy Ingredients
from Farmers
Markets
Transport Goods via
Third Party Services
Warehousing on
Home Delivery
Services Custody
Review Quality
Packaging
Customer Product
Request Online
• App
• Website
Order Received
Inform Third Party
Delivery Services
Home Delivery (Via
3rd Party Delivery
Service)

13. Social Media
Facebook Instagram

14. Conversion Technique
• Facebook
• Twitter
• Blogs
• Youtube
• RDC
• Event Sponsorships
Awareness
• Social Media
• Website
• Q&A Sites
Engagements • Websites
• Apps
Conversion

15. Management
 Hiring expert for creating our Ingresource’s web site
 Responding to customer review will be done by part time
job through online.
 Internal management will be the done by entrepreneur’s
team

16. Operation
 Using third party’s server
 Web design will be done by Webcat
 www.ingresource.com.bd will be our website

17. Risk
 Entry of competitors
 Economic situation
 Consumer’s behavior
 Unfavorable new legislation
 Hackers

18. Research & Development
Distributor feedback
Customer review
Çustomer complaints

19. Budget & Forecast
2016-17 2017-18 2018-19 2019-20
Cost 5.61 7.71 7.88 8.7
Revenue 4.41 8.01 10.88 14.97
2016-17, 4.41
2017-18, 8.01
2018-19, 10.88
2019-20, 14.97
0
2
4
6
8
10
12
14
16
HundredThousands(BDT)
Axis Title
Cost & Revenue Forecast for next 4 years
Cost Revenue Linear (Revenue )

20. Thank You