Meena Bazar is a retailer in Bangladesh that operates 16 outlets in Dhaka and one each in Chittagong and Khulna. It started in 2002 and is part of the Gemcon Group. Meena Bazar provides over 10,000 SKUs of imported and local FMCG products including fresh fish, cold cuts, produce, and organics. Its mission is to provide quality products and services, create a supportive work environment, and pursue profitable and responsible growth through fair relationships with suppliers and partners.

1. MEENA BAZAR
Bringing Freshness to Your Life
Team

2. Overview
16 in Dhaka, 1 each in Chittagong and
Khulna
Outlets
The first retailer to provide online
facilities.
Online shopping
Started journey
2002
Gemcon Group

3. Products

4. • Imported, Local FMCG Products 10,000 + SKU’s
• Fresh Fish
• Cold Cut Beef / Processed Gourmet
• Fresh Vegetable / Fruits
• Organic

5. Mission

6. • Providing quality products and services
• Creating supportive work environment
• Fair and consistent relationship with suppliers and
channel partners
• Profitable and responsible growth

10. 5

12. SWOT Analysis

15. • Fewer corporate visits
• Slow execution decision
• Slow and complex stock replenishment
process

16. • Higher operating and maintenance cost
• Controversy

17. • Fewer outlets
• Limited variety
• Poor market promotion

18. Market
Opportunities

19. • A potential of 41% consumer purchase ability
• Increasing urbanization
• Growth of middle income class
• A growth of 15 times by 2021
• Price stability

20. Challenges

21. • Existing demand for wet markets
• A full tax of 4%
• Slow growth
• Lack of preservation and packaging facilities
• Procurement system