Upcoming Trends in Display Advertising and Retail Lighting
1. The Upcoming Trend of
Display Advertising and Lighting Technology
for Retail Store Design
MRC Technology
International Limited
Booth No. : G05
MRC Technology International Ltd.
www.mrct.com.hk
Authorized Agent
Creative Technology International Ltd.
2. MRC Technology International Limited - Managing Director & Technology Innovator
StorBridge Global (HK) Limited - Vice-President
PHD in Management, Statistics, Mathematics, Physics, Computer Science
Dr. Eddie Hwang
Speaker
• Experience in the world's top 500 enterprises management.
• Over 40 years of experience in promoting hi-tech and
innovative products worldwide in multinational companies.
• Currently holds several patents in the field of advertising.
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
3. Toward
Sustainability
Our products cover a comprehensive
range of applications and we have a
diverse client base
About Us
Established in 1995 with a goal to design
and promote a new innovative technology
that takes the lightbox and signage industry
to another level.
We aim at leading the trend for display
advertising.
Awards
Top 7 - GREEN Enterprise Award
Merit - Sectoral Award
Top Winner - GREEN Innovations Award
Excellence - Productwi$e Award
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
4. INCANDESCENT LAMP
FLUROSCENT TUBE LIGHT
CFL LAMP
LED
OIL GAS LAMP
CANDLE 1800
1810
1879
1934
1976
2006
TIMELINE
LIGHTING TECHNOLOGY
HIGH-CRI LED
Present
MRC Technology International Ltd.
www.mrct.com.hk
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
5. Overview
LIGHTING TECHNOLOGY
Lighting & CRI
INCANDESCENT
LAMP
FLUROSCENT
TUBE LIGHT
CFL LAMP LED HIGH CRI LED
90 - 988295
8075 - 85
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
6. LIGHTING TREND
HIGH CRI
-20
0
20
40
60
80
100
CRI R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15
Conventional Ultra High CRI
General color rendering index CRI is the mean of series R1 to R8
Name Appearance under daylight
R1 Light greyish red
R2 Dark greyish yellow
R3 Strong yellow green
R4 Moderate yellowish green
R5 Light bluish green
R6 Light blue
R7 Light violet
R8 Light reddish purple
R9 Strong red
R10 Strong yellow
R11 Strong green
R12 Strong blue
R13 Light yellowish pink
R14 Moderate olive green
MRC Technology International Ltd.
www.mrct.com.hk
7. LIGHTING TREND
HIGH CRI
HIGH CRI HIGH CRI
LOW CRI LOW CRI
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
8. LIGHTING TREND
HIGH CRI
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
9. 1839
1867
1985
2000
2004 2010
BANNER / POSTER
BILLBOARD
LIGHTBOX
DIGITAL SIGNAGE
3D PROJECTION / DID VIDEO WALL
LED DISPLAY WALL
INCANDESCENT
LAMP
FLUROSCENT
TUBE LIGHT
CFL LAMP
LED
OIL GAS LAMP
CANDLE
1800
1810
1879
1934
1976
2006
TIMELINE
DISPLAY ADVERTISING
MRC Technology International Ltd.
www.mrct.com.hk
10. BANNER BILLBOARD LIGHTBOX
DIGITAL
SIGNAGE
DID
VIDEO
WALL
3D
PROJECTION
LED
DISPLAY
WALL
Physical
Digital
Overview
DISPLAY ADVERTISING
Display Advertising
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
11. 1995 2000 2005 2010 2015
Digital AD
Physical AD
Sales Summary
DISPLAY ADVERTISING IN 20 YEARS
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
12. Concepts
How to
INSTANT UPDATE
INTERESTING INTERACTION
SAVE COST
CUSTOMER FEEDBACK
CONTENT MANAGEMENT
MRC Technology International Ltd.
www.mrct.com.hk
13. CONTENT MANAGEMENT
MRC Technology International Ltd.
www.mrct.com.hk
CONTENT Platform AUDIENCE
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
14. CONTENT MANAGEMENT
CONTENT Platform AUDIENCE
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
15. How will a content management system benefit Retail Store ?
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
16. CONTENT MANAGEMENT
Common Advertising Equipment in Retail Store
Platform
Cloud
Video Wall
Kiosk
Landscape / Portrait Monitor
Digital Projector
Portable Device
Facade LED Display Wall
MRC Technology International Ltd.
www.mrct.com.hk
17. MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
18. Cloud Control System + CMS
Time Scheduling
Flexible Screen Division
24/7 Online Access
Zero Delays
Single & Central Database for All Stores
Reduce labour cost
Etc.
DIGITAL
TREND
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
19. DIGITAL
TREND
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
20. INTERESTING INTERACTION
DIGITAL SIGNAGE & CMS
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
21. INTERESTING INTERACTION
DIGITAL – AUGMENTED REALITY
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
22. Frameless Style
High Quality
Changing large light box content need to
become much Easier
Reduce labour cost
Recyclable
PHYSICAL
TREND
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
23. PHYSICAL
Frameless Style
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
24. PHYSICAL
Frameless Style
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
25. Exceptional Design
Backlit LED
Power LED
Edgelit Panel
Flexible & AgileBIGFOOT TECH.
AVAILABILITY OF INTEGRATION BY PARTS
Sustainable
Product Design
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
26. Are you following the rules?
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
27. Design Rules for Retail stores
Single & Central Database for All Stores
Reliability and Security
Omni-Channel Efficiencies
Scalability for Business Expansion
Ease of Remote Access
Substantially Lower IT & Labour Costs
Improved Customer Service Capabilities
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
28. STATIC & DYNAMIC
Finding the Right Mix
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
29. Q&A
MRC Technology International Ltd.
www.mrct.com.hk
THANK YOU !!
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Booth No. : G05
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
Editor's Notes
Lighting Trend
R1-R8: CRI Index
R9-R15: Special color
真實色
Clothing
Gardening
Cosmetic
From our 20 years of experience (1995-2015)
Do we only need Digital Advertising, but not physical ones
CMS管理
車站
鋪位
Can be recycled
As large as you want
Easy to change the image
Compatible to all light source (Edge lit, Back Lit, Big foot)
Hightly sustainable product
Also include design phase