3. Goal:
To produce an audiovisual presentation
about a landmark of Cali, which transmits
values and qualities of the city, and WITH
which potential tourists and inhabitants
feel identified and satisfied.
5. Task 2:
Answer the following
questions :
How would you describe
Cali?
Which factors make Cali
attractive for locals and
tourists alike?
Think about values and
of citizens
7. Task 4:
Define your target market.
Young tourists?
Tourists with more acquisitive power?
Women?
Children?
8. How can you attain your goal based on the needs of your target market
and values and qualities which add even more value to our city?
Which information do I have to include in my audiovisual presentation
to give to know my city?
Task 5: Strategy
Promote specific innovators
Once you have target sectors and demographics, as well
as some sort of analytical model of the target markets,
you need to promote specific innovators, and innovation
areas.
Broaden your mind here:
•What food is unique to your city?
•What experiences does your city offer?
•What exotic places, landmarks would you recommend?
