IntroLOOGARES.COM IS AN ONLINE / MOBILE CITY GUIDEFOR LATAM THAT CONNECTS PEOPLE WITH LOCALBUSINESSES, BASED ON RECOMMENDATIONS FROMAN ACTIVE AND INFLUENTIAL COMMUNITY OF REAL PEOPLE.
Market OpportunityOnline Advertising:Chile: USD 82 MM (2011)Argentina: USD 230 MM (2011)Latam: 14,4% growth rate in 2012 and 2013Internet Users:Chile: 10 MM (2012)Argentina: 24 MM (2012)Latam: more than 230 MM (2012)Local Businesses:Latam: 30 MM (2012)
Market Opportunity• Founded in 2004.• Top 150 most visited sites in USA. #1 local reviews site.• Presence in more than 80 cities around the world (North America, Europe, Asia and Australia).• 66 million unique visits per month 20 million reviews published 6,3 million unique visits per month in Yelp app• Raised USD 107 MM• IPO in March 2012 Post IPO valuation: USD 1,3 billion
Market Opportunity• Founded in 2006, Germany.• #1 local search and reviews site in Europe• Presence in more than 166,000 cities and towns in Europa and Asia.• 25 million unique visits per month 30% of the reviews come from Qype app 4 million downloads of Qype app• Raised USD 22,5 MM• Acquired by Yelp in Oct. 2012 for UDS 50 MM
Business Model We advertise local businesses organizing viral marketing campaigns where participants are Local rewarded by generating real valuable content.Marketing Merchants have partial access to the participantsCampaigns database, which they can contact through our platform in order to create customer loyalty. Goals: - Get new consumers to the local business - Brand awareness - Online business reputation (reviews and ratings) Target: Low-margin businesses with high popularity among the community members, such as Restaurants, Bars, Cafes, Clothing Stores, etc.
Business Model Sponsored listings with great targeting capacity (location, business type, keyword searched, etc.). Goals: LocalSponsored - Get new consumers to the local business Listings - Branding, online positioning Target: High-margin businesses that can benefit from a high-price conversion of a visitor into a customer, such as Lawyers, Vets, Spas, Real Estate, etc.
Business ModelBundles of marketing tools that allow our clients topick from a menu of possible ways of contacting ourcustomers and, crucially, to decide how aggressivelythey want to market their product within theLoogares.com community, including:- Real-time analytics- Reply positive and negative reviews- Announce special offers and eventsGoals:- Improve online brand reputation- Differentiation from competitors- Benefitial potential customer interactionTarget: Low and high-margin businesses
Founders TeamAlberto Marcías | CTO Jordi Casanueva | Product & Design Director Nicolás Brown | CEO@albertomarcias @jordicasanueva @brownnicolas
Actual NEW Chile Argentina Brazil USAMore than 80 local brands have already advertised with us.500,000 organic visitors monthly ONLY in Chile.1 MM local businesses published in Loogares.com.20,000 high quality reviews published by community members.
Timeline Mobile App July 2012 Ciudad USA de México November 2011 December 2012 June 20132011 2012 2013 Lima Sao Paulo March 2013 Rio de Janeiro March 2012 Belo Horizonte September 2012 Santiago Buenos Aires Valparaíso March 2012Viña del MarMarch 2011
Mentors & AdvisorsOskar Hjertonsson (mentor)(ex CEO Groupon Latam; Skout)Tim Delhaes (mentor)(First Tuesday; CEO Mon.ki)Gabriel Gruber (advisor, investor)(Co-founder Sumavisos; Gravlax)Ariel Arrieta (advisor, investor)(Serial entrepreneur, angel investor;Nextperience) Access to the NXTP Labs mentorship network: