IntroLOOGARES.COM IS AN ONLINE / MOBILE CITY GUIDEFOR LATAM THAT CONNECTS PEOPLE WITH LOCALBUSINESSES, BASED ON RECOMMENDA...
Market OpportunityOnline Advertising:Chile: USD 82 MM (2011)Argentina: USD 230 MM (2011)Latam: 14,4% growth rate in 2012 a...
Market Opportunity• Founded in 2004.• Top 150 most visited sites in USA. #1 local  reviews site.• Presence in more than 80...
Market Opportunity• Founded in 2006, Germany.• #1 local search and reviews site in Europe• Presence in more than 166,000 c...
Why?
Value proposition
Value propositionWE PROVIDE AN ONLINE SPACE THAT SERVESAS A MARKETING PLATFORM FOR LOCALBUSINESSES TO REACH NEW CUSTOMERS.
Value proposition
Value proposition
Value propositionOUR SECRET SAUCE IS OUR STRATEGY TOLEVERAGE CONTENT GENERATED FROM OURUSERS. WE’VE DISCOVERED WHAT MOTIVA...
Value proposition
Value propositionTHE FUTURE IS MOBILE. SO FAR,LOOGARES.COM IS A COOL SITE WITH A NICEAPP. IN THE FUTURE, LOOGARES.COM WILL...
Business Model             Local         Google           Advertising   Advertising             Local           Marketing ...
Business Model  LocalMarketingCampaigns
Business Model            We advertise local businesses organizing viral            marketing campaigns where participants...
Business Model  Local Relevant   Ads
Business Model            Sponsored listings with great targeting capacity            (location, business type, keyword se...
Business ModelBundles of marketing tools that allow our clients topick from a menu of possible ways of contacting ourcusto...
Other players in the industry
Founders TeamAlberto Marcías | CTO   Jordi Casanueva | Product & Design Director    Nicolás Brown | CEO@albertomarcias    ...
Actual                                      NEW  Chile     Argentina    Brazil    USAMore than 80 local brands have alread...
Timeline                                   Mobile App                                    July 2012                        ...
Mentors & AdvisorsOskar Hjertonsson (mentor)(ex CEO Groupon Latam; Skout)Tim Delhaes (mentor)(First Tuesday; CEO Mon.ki)Ga...
Financials             Capital raised to date:                     FF: USD 9,000        Start-Up Chile: USD 40,000NXTP Lab...
Thanks!Nicolás Brown – CEO Loogares.comEmal: nicolas.brown@loogares.comTwitter: @brownnicolasSkype: nicolas.brown.valdivie...
Loogares.com (dec. 2012)
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Loogares.com (dec. 2012)

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Loogares.com (dec. 2012)

  1. 1. IntroLOOGARES.COM IS AN ONLINE / MOBILE CITY GUIDEFOR LATAM THAT CONNECTS PEOPLE WITH LOCALBUSINESSES, BASED ON RECOMMENDATIONS FROMAN ACTIVE AND INFLUENTIAL COMMUNITY OF REAL PEOPLE.
  2. 2. Market OpportunityOnline Advertising:Chile: USD 82 MM (2011)Argentina: USD 230 MM (2011)Latam: 14,4% growth rate in 2012 and 2013Internet Users:Chile: 10 MM (2012)Argentina: 24 MM (2012)Latam: more than 230 MM (2012)Local Businesses:Latam: 30 MM (2012)
  3. 3. Market Opportunity• Founded in 2004.• Top 150 most visited sites in USA. #1 local reviews site.• Presence in more than 80 cities around the world (North America, Europe, Asia and Australia).• 66 million unique visits per month 20 million reviews published 6,3 million unique visits per month in Yelp app• Raised USD 107 MM• IPO in March 2012 Post IPO valuation: USD 1,3 billion
  4. 4. Market Opportunity• Founded in 2006, Germany.• #1 local search and reviews site in Europe• Presence in more than 166,000 cities and towns in Europa and Asia.• 25 million unique visits per month 30% of the reviews come from Qype app 4 million downloads of Qype app• Raised USD 22,5 MM• Acquired by Yelp in Oct. 2012 for UDS 50 MM
  5. 5. Why?
  6. 6. Value proposition
  7. 7. Value propositionWE PROVIDE AN ONLINE SPACE THAT SERVESAS A MARKETING PLATFORM FOR LOCALBUSINESSES TO REACH NEW CUSTOMERS.
  8. 8. Value proposition
  9. 9. Value proposition
  10. 10. Value propositionOUR SECRET SAUCE IS OUR STRATEGY TOLEVERAGE CONTENT GENERATED FROM OURUSERS. WE’VE DISCOVERED WHAT MOTIVATESLATINOS TO GENERATE HIGH QUALITY CONTENTABOUT THE PLACES THEY VISIT.
  11. 11. Value proposition
  12. 12. Value propositionTHE FUTURE IS MOBILE. SO FAR,LOOGARES.COM IS A COOL SITE WITH A NICEAPP. IN THE FUTURE, LOOGARES.COM WILL BE AMUST-HAVE APP WITH A GREAT SITE. WE’RETHINKING MOBILE.
  13. 13. Business Model Local Google Advertising Advertising Local Marketing Campaigns LocalRelevant Ads
  14. 14. Business Model LocalMarketingCampaigns
  15. 15. Business Model We advertise local businesses organizing viral marketing campaigns where participants are Local rewarded by generating real valuable content.Marketing Merchants have partial access to the participantsCampaigns database, which they can contact through our platform in order to create customer loyalty. Goals: - Get new consumers to the local business - Brand awareness - Online business reputation (reviews and ratings) Target: Low-margin businesses with high popularity among the community members, such as Restaurants, Bars, Cafes, Clothing Stores, etc.
  16. 16. Business Model Local Relevant Ads
  17. 17. Business Model Sponsored listings with great targeting capacity (location, business type, keyword searched, etc.). Goals: LocalSponsored - Get new consumers to the local business Listings - Branding, online positioning Target: High-margin businesses that can benefit from a high-price conversion of a visitor into a customer, such as Lawyers, Vets, Spas, Real Estate, etc.
  18. 18. Business ModelBundles of marketing tools that allow our clients topick from a menu of possible ways of contacting ourcustomers and, crucially, to decide how aggressivelythey want to market their product within theLoogares.com community, including:- Real-time analytics- Reply positive and negative reviews- Announce special offers and eventsGoals:- Improve online brand reputation- Differentiation from competitors- Benefitial potential customer interactionTarget: Low and high-margin businesses
  19. 19. Other players in the industry
  20. 20. Founders TeamAlberto Marcías | CTO Jordi Casanueva | Product & Design Director Nicolás Brown | CEO@albertomarcias @jordicasanueva @brownnicolas
  21. 21. Actual NEW Chile Argentina Brazil USAMore than 80 local brands have already advertised with us.500,000 organic visitors monthly ONLY in Chile.1 MM local businesses published in Loogares.com.20,000 high quality reviews published by community members.
  22. 22. Timeline Mobile App July 2012 Ciudad USA de México November 2011 December 2012 June 20132011 2012 2013 Lima Sao Paulo March 2013 Rio de Janeiro March 2012 Belo Horizonte September 2012 Santiago Buenos Aires Valparaíso March 2012Viña del MarMarch 2011
  23. 23. Mentors & AdvisorsOskar Hjertonsson (mentor)(ex CEO Groupon Latam; Skout)Tim Delhaes (mentor)(First Tuesday; CEO Mon.ki)Gabriel Gruber (advisor, investor)(Co-founder Sumavisos; Gravlax)Ariel Arrieta (advisor, investor)(Serial entrepreneur, angel investor;Nextperience) Access to the NXTP Labs mentorship network:
  24. 24. Financials Capital raised to date: FF: USD 9,000 Start-Up Chile: USD 40,000NXTP Labs (Argentina): USD 25,000 UDD Ventures (Chile): USD 20,000 Total: USD 94,000
  25. 25. Thanks!Nicolás Brown – CEO Loogares.comEmal: nicolas.brown@loogares.comTwitter: @brownnicolasSkype: nicolas.brown.valdiviesoGtalk: nicolas.brown@loogares.comLinkedin: linkedin.com/in/brownnicolas

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