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Final project oct 2019


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Final project oct 2019

  1. 1. Goal: To produce an audiovisual presentation about a landmark of Cali or another city or town which transmits values and qualities of the city or town,
  2. 2. Task 1: Choose a city or town
  3. 3. Task 2: Answer the following questions : How would you describe Cali? Which factors make Cali attractive for locals and tourists alike? Think about values and of citizens
  4. 4. Task 3: Choose your segment to work on (one or two max)….feel free to invent your own segment.
  5. 5. Task 4: Define your target market. Young tourists? Tourists with more acquisitive power? Women? Children?
  6. 6. How can you attain your goal based on the needs of your target market and values and qualities which add even more value to our city? Which information do I have to include in my audiovisual presentation to give to know my city? Task 5: Strategy- Write your 1st draft.
  7. 7. 1. A logo
  8. 8. 2. A slogan
  9. 9. 3. Description of our city Describe your city and what it offers. What makes this place special? 
  10. 10. LAST WEEK