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Virtual Marketing Ecosystems
www.soravjain.com
Students Copy
• What is Digital Ecosystem?
• What is Virtual Marketing
Ecosystem?
• How does it work?
• Individual Ecosystems
- Research...
Digital Ecosystem
• Rapidly expanding online
environment made up of search
engines, social media, peer
advocacy and custom...
• Processes that link the business
components of real world to the
components of online world.
• Each marketing component ...
Virtual Marketing
Ecosystem
Research
Content
Development
eDesign
Search Engine
Optimization
Social Media
Marketing
Ecommer...
Situation Analysis
Where are you now?
•Goal Performance (5s)
•Research 2.0 – (Customer
Insight and Brand
Perception)
•E ma...
Situation Analysis
Where are you now?
•Goal Performance (5s)
•Research 2.0 – (Customer
Insight and Brand
Perception)
•E ma...
Research Ecosystem
•Brand conversation
•Consumer insights &
behavior
•Twitter Search
•Customer Lists
•Micro Communities
•B...
Research 2.0 and ORM
ex: Great Lakes Institute of Management
Positive
Negative
Cool
MBA Culture
Great Lakes ORM example
Transformation in Marketing
Social Media Marketing
Students Copy
• Social Media Revolution Video
• Strategy – POSTING
• Social Media Marketing
Ecosystem
• Social Media Tools
• Social Medi...
Social Media Revolution Video
Social Media Revolution
Students Copy
P O S T I N G / MONTH ®
Students Copy
Invitation Strategy
Gwave vs. Gmail
•Situation Analysis
•Time
•Ease of Use
•Collaboration
with whom?
Students Copy
Social Media Marketing Ecosystem
Students Copy
Social Media Marketing Facts
Source:
(marketingwhitepapers)
Survey Details:
• Conducted
among 880
marketers
• 70% responde...
Paranormal Activity Success Case
Study
How did a $15,000 horror movie made more
than 7 . 5 million with help of Social Med...
The Word of Mouth Marketing Process
The fans have really made this their
film and they are doing the bulk of
the work to m...
Students Copy
WOM
Tools
Emailing Friends
tweeting
Using widget on blogs & websites
Facebook share
Pasting the links
Students Copy
Tweeting
Students Copy
Tweeting about
Paranormal Activity
Demand
Students Copy
Tweeting about
Paranormal Activity
Experience
Students Copy
Tweeting Paranormal
Activity Reviews & Posting
links to reviews by experts,
videos, websites and blogs
Students Copy
Leading to a Paranormal
Activity Conversation
Students Copy
Ample Paranormal Activity tweets & conversation makes
it in the list of TRENDING TOPICS
Students Copy
Raising Curiosity among Tweeters who haven’t heard about
Paranormal Activity!
Students Copy
Resulting in conversation, questions & need to know about
Paranormal Activity!
Students Copy
Facebook Share and Fan Pages
More than 25 Paranormal Activity fan pages with maximum
holding 2,00,000 fans
Beyond 20 Paran...
Positive
Conversation
Negative
Conversation
Conversations
Conversations &
Conversations
Social Business Strategy
Work places to
connect employees
and partners
Business /
Customer
Community to
interact and share...
Social Media ROI
Social Media ROI Video
Students Copy
Search Engine Optimization Ecosystem
Search Engine Optimization
Students Copy
Integration
Integration of Ecosystem Important to Succeed
Questions?
Students Copy
Join as Interns - Converse with Sorav
Social Media:
http://www..twitter..com/soravjain
http://www.soravjain.com
http://www...
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Virtual Marketing Ecosystems - at Great Lakes Institute of Management, Chennai

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Revised Students Copy of Virtual Marketing Ecosystem.

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Virtual Marketing Ecosystems - at Great Lakes Institute of Management, Chennai

  1. 1. Virtual Marketing Ecosystems www.soravjain.com Students Copy
  2. 2. • What is Digital Ecosystem? • What is Virtual Marketing Ecosystem? • How does it work? • Individual Ecosystems - Research Ecosystem - Social Media Ecosystem - Search Engine Ecosystem - Evolution of Echo Marketing Overview Students Copy
  3. 3. Digital Ecosystem • Rapidly expanding online environment made up of search engines, social media, peer advocacy and customer reviews. • A living, breathing entity in and of itself. • Grows more sophisticated and detailed every day. • It is an environment in which businesses will thrive, stagnate or meet their ultimate demise. Digital Ecosystem Students Copy
  4. 4. • Processes that link the business components of real world to the components of online world. • Each marketing component of ecosystem is surrounded by elements of its own meeting different purposes. • Helps in Identifying industry specific internet trends, Best practices, Target audience, Consumer behavior ,Web opportunities, Meet innovation (if any) • Helps in making a road map to reach consumers, interact and engage and fulfill their search needs keeping the geography into consideration. • Assists in integrated approach Virtual Marketing Ecosystem Virtual Marketing Ecosystem Students Copy
  5. 5. Virtual Marketing Ecosystem Research Content Development eDesign Search Engine Optimization Social Media Marketing Ecommerce Integration Email Marketing Analytics Ad Serving Students Copy
  6. 6. Situation Analysis Where are you now? •Goal Performance (5s) •Research 2.0 – (Customer Insight and Brand Perception) •E marketplace SWOT •Internal Capabilities and Resources Objectives Where do you want to be? 5s Objectives: •Sell: Customer acquisition and retention targets (for each market) •Serve: Customer satisfaction, targets markets •Sizzle: site stickiness, # of visitors, subscriptions, visit duration •Speak: trialogue, viral, # of engaged customers •Save: Quantified efficiency gains How do you get there? Strategy •Segmentation, targeting and positioning •Online Value Proposition •Sequence (credibility before visibility) •Integration of OVP •Database •Tools – INTEGRATION (Online TV, Email, Social Media, Search Engines, etc) Tactics How Exactly do you get there? •Components of Virtual marketing ecosystem •Integration possibility •Contact strategy •E-campaign Schedule Action Detail of tactics who does what and when? •Responsibilities and structures •Internal Resources and skills •External agencies •Reporting Control How do you monitor performance •5Ss + Web analytics + KPIs •Usability testing/mystery shopper •Customer satisfaction surveys •Site visitor profiling •Frequency of reporting •Process of reporting and actions •Campaign audit
  7. 7. Situation Analysis Where are you now? •Goal Performance (5s) •Research 2.0 – (Customer Insight and Brand Perception) •E marketplace SWOT •Internal Capabilities and Resources Objectives Where do you want to be? 5s Objectives: •Sell: Customer acquisition and retention targets (for each market) •Serve: Customer satisfaction, targets markets •Sizzle: site stickiness, # of visitors, subscriptions, visit duration •Speak: trialogue, viral, # of engaged customers •Save: Quantified efficiency gains How do you get there? Strategy •Segmentation, targeting and positioning •Online Value Proposition •Sequence (credibility before visibility) •Integration of OVP •Database •Tools (IPTV, Email, Social Media, Search Engines, l; integration etc) Tactics How Exactly do you get there? •Components of Virtual marketing ecosystem •Integration possibility •Contact strategy •E-campaign Schedule Action Detail of tactics who does what and when? •Responsibilities and structures •Internal Resources and skills •External agencies •Reporting Control How do you monitor performance •5Ss + Web analytics + KPIs •Usability testing/mystery shopper •Customer satisfaction surveys •Site visitor profiling •Frequency of reporting •Process of reporting and actions •Campaign audit Ecosystem? Research Analytics Marketing Tools Integration Other elements
  8. 8. Research Ecosystem •Brand conversation •Consumer insights & behavior •Twitter Search •Customer Lists •Micro Communities •Buzz Stream •Facebook pages • Socialmention •Keotag •broadtracker •samepoint Search trends Keyword analysis Multilingual PPC Region specific PPC Banner Ad Network Social Media tools Emarket place trends Website trends Marketing trends User trends Affiliated marketing trends Syndicated studies •Customer satisfaction survey •Opinions & polls •Free survey tools •Paid survey tools •Secondary & primary data on web •Focus group via chat rooms and communities vs vs Students Copy
  9. 9. Research 2.0 and ORM ex: Great Lakes Institute of Management Positive Negative Cool MBA Culture
  10. 10. Great Lakes ORM example
  11. 11. Transformation in Marketing Social Media Marketing Students Copy
  12. 12. • Social Media Revolution Video • Strategy – POSTING • Social Media Marketing Ecosystem • Social Media Tools • Social Media Marketing Facts • Indian User Facts • Social Media & Traditional Media – Difference • Paranormal Activity Success Case Study • Social Business Strategy • ROI of Social Media Social Media Discussion Insight Students Copy
  13. 13. Social Media Revolution Video Social Media Revolution Students Copy
  14. 14. P O S T I N G / MONTH ® Students Copy
  15. 15. Invitation Strategy Gwave vs. Gmail •Situation Analysis •Time •Ease of Use •Collaboration with whom? Students Copy
  16. 16. Social Media Marketing Ecosystem Students Copy
  17. 17. Social Media Marketing Facts Source: (marketingwhitepapers) Survey Details: • Conducted among 880 marketers • 70% respondents small business owners, 26% employees at small businesses • 56% female • 78.1 % between age group 30 – 39 Use of social media marketing Benefits of Social Media Marketing Commonly used Social Media Marketing tools Students Copy
  18. 18. Paranormal Activity Success Case Study How did a $15,000 horror movie made more than 7 . 5 million with help of Social Media Students Copy
  19. 19. The Word of Mouth Marketing Process The fans have really made this their film and they are doing the bulk of the work to market the film Megan Colligan, co-president of marketing for Paramount The film is selling itself Josh Greenstein, co-president of marketing for Paramount Students Copy
  20. 20. Students Copy
  21. 21. WOM Tools Emailing Friends tweeting Using widget on blogs & websites Facebook share Pasting the links Students Copy
  22. 22. Tweeting Students Copy
  23. 23. Tweeting about Paranormal Activity Demand Students Copy
  24. 24. Tweeting about Paranormal Activity Experience Students Copy
  25. 25. Tweeting Paranormal Activity Reviews & Posting links to reviews by experts, videos, websites and blogs Students Copy
  26. 26. Leading to a Paranormal Activity Conversation Students Copy
  27. 27. Ample Paranormal Activity tweets & conversation makes it in the list of TRENDING TOPICS Students Copy
  28. 28. Raising Curiosity among Tweeters who haven’t heard about Paranormal Activity! Students Copy
  29. 29. Resulting in conversation, questions & need to know about Paranormal Activity! Students Copy
  30. 30. Facebook Share and Fan Pages More than 25 Paranormal Activity fan pages with maximum holding 2,00,000 fans Beyond 20 Paranormal Activity groups targeting individual countries
  31. 31. Positive Conversation Negative Conversation Conversations Conversations & Conversations
  32. 32. Social Business Strategy Work places to connect employees and partners Business / Customer Community to interact and share Ideation Platform to gain customer insights and get benefitted out of their ideas Using existing network to engage consumers Students Copy
  33. 33. Social Media ROI Social Media ROI Video Students Copy
  34. 34. Search Engine Optimization Ecosystem Search Engine Optimization Students Copy
  35. 35. Integration Integration of Ecosystem Important to Succeed
  36. 36. Questions? Students Copy
  37. 37. Join as Interns - Converse with Sorav Social Media: http://www..twitter..com/soravjain http://www.soravjain.com http://www.facebook.com/soravjain http://www.linkedin.com/in/soravjain Gmail/ Gtalk: souravpresent@gmail.com Skype: Sourav.seo Phone: +919791134451 Students Copy

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