2. AGE
The age group we will target is 16 – 20 year olds. The main reason for this is
because the genre of our song doesn’t have too much of a mainstream
appeal, so our target audience is niche. The wider audience we could have is
18 – 35 year olds, although our target audience is niche this could still appeal
to this audience due to the general and relevant content to the genre.
3. OUTFIT
The outfit our artist – Andy Travis will wear is starting to become more
popular therefore, we thought this could attract the 16- 20 year olds as they
tend to follow up on new trends moreover, we thought if we used this our
artist will look more appealing to our audience and attract them.
On the other hand our wider targeted audience is 28 – 35 and I believe the
outfit of our artist still applies to these ages as it is a very casual but unique
look however the shoes, Timberlands, are also very popular which could help
attract more attention to our artist.
4. CONNECTING WITH OUR
AUDIENCE
Another method we use to reach our targeted audience is by
using social networking websites such as twitter @AndyTravis11 and Instagram – Candi_Group_11.
Using these will enable us to get feedback from our audience
as we communicate with our followers and use ‘#’s to
connect to a global audience, We also post regulary and
always keep our followers up to date with our video and that
it will be out soon.