The document discusses the importance of precision when creating social media posts. It notes that some users rush to post without considering the ramifications, potentially spoiling shows or saying something inappropriate. For businesses, posts require even more attention to detail to avoid damaging credibility. Every element of a post counts, including hashtags, images, links and grammar. While mechanics vary by platform, the overall message should be strategic and mindful. It is generally better to post second with an accurate, thoughtful message than to be first but risk posting something regrettable.

2. Mastering the Art of the Social Post
Why Social Media Involves More Precision Than Blind Emotion
Social media posts have turned into such a knee-jerk exhibition. People want to get their opinions out quicker
than the next guy to stay fresh. Who wants to be the second or third person to comment about the latest of
episode of Game of Thrones? Not me.
However, in the midst of knee-jerk reactions, we are left with a lot of jerks. These are people I’d classify as
irresponsible posters. Those would be the individuals that post their opinion about ‘Game of Thrones’, but also
manage to give away a major plot spoiler at the same time. All because “these people” are in such a rush to be
first.
TSL Marketing: Socedo

3. Because they are wrapped up to win the social posting race, they don’t stop to read through the post, think
about the ramifications, and make sure the post is ready for public viewing.
Posting for businesses requires even more attention to detail. Instead of talking about Game of Thrones, you are
promoting the latest marketing asset on behalf of your client or your own company. If you say something dodgy,
the wrong thing, use the wrong hashtag, or forget to include an attachment, your company takes the credibility
hit.
TSL Marketing: Socedo

4. Whether you are on Facebook, Twitter, or LinkedIn, every element of a social post counts. You have to dot your
I’s and cross your T’s, literally and figuratively. Grammar is obviously critical when you are constructing a post.
But there are other parts of the social post that you need to hit between the eyes, like using the right image, the
right link, and the right URL.
Yes, there are mechanics involved with creating social posts. Depending on the platforms you are using, you are
trying to achieve different goals with your posts. For instance, you’re not using hashtags on LinkedIn. Unless, of
course, you are going for comedic effect. #thisblogislegendary
However, as you already know, hashtags make Twitter go. They are the exits and ramps that help you move
through Twitter topics quickly and efficiently. With the right hashtag (like, #TodaysKidsWillNeverKnow pointing
out low tech from back in the day), you’ll be found by the right audience.
And that gets me back to my original point about what you say on social media. Every word counts on Twitter.
And I’m not just talking about the character limit. I’m talking about being strategic so that your hashtags and
call-outs to followers are naturally worked into your sentences.
For example, using the #TodaysKidsWillNeverKnow hashtag, maybe your social post would say, “The struggle of
abc texting, hitting a key 3 times just to get 1 letter #TodaysKidsWillNeverKnow.”
TSL Marketing: Socedo

5. Constructing an effective Twitter post requires some serious thought into what you are going to say, how you
are going to say it, and how you are going to manipulate the text to elicit the response you’re looking for.
More than anything, though, be mindful of the message you are conveying. In the social media race, oftentimes
it’s better to be second and get it right, than to be first and be the jerk.
I am part of a larger marketing team who write on all topics relating to marketing, B2B & technology. You may
also like this recent post on encouraging B2B Social Media Participation http://blog.tslmarketing.com/top-10-
social-media-guidelines-for-company-participation.htm and please follow me on Twitter at
http://twitter.com/andrewsmith1443
TSL Marketing: Socedo

6. Constructing an effective Twitter post requires some serious thought into what you are going to say, how you
are going to say it, and how you are going to manipulate the text to elicit the response you’re looking for.
More than anything, though, be mindful of the message you are conveying. In the social media race, oftentimes
it’s better to be second and get it right, than to be first and be the jerk.
I am part of a larger marketing team who write on all topics relating to marketing, B2B & technology. You may
also like this recent post on encouraging B2B Social Media Participation http://blog.tslmarketing.com/top-10-
social-media-guidelines-for-company-participation.htm and please follow me on Twitter at
http://twitter.com/andrewsmith1443
TSL Marketing: Socedo