Digital Advertisements Survey<br />Mahmoud Ghoz<br />
Agenda<br />The Motive<br />The campaign <br />Results<br />Lesson Learned<br />
The Motive<br />LinkedIn discussion asking about how people in Egypt interact and respond the brand fan pages.<br />I alre...
The campaign<br />I have decided to create very simple survey that only took 2 minutes to answer.<br />Survey consist of 4...
The campaign<br />I send general message asking people to fill the Survey and only 9 who respond<br />I use the “3asham” t...
The campaign<br />The Survey is not based on any scientific research<br />The Survey is not targeted nor segmented<br />It...
Facts<br />186 click on the link to reach 113 responder<br />
Facts<br />The 3 days click rate, note that the 3rd day I didn’t mention any one<br />
Facts<br />Top referrers<br />
Facts<br />Location who click on the link<br />
Results<br />First Question<br />
Results<br />Second Question<br />
Results<br />Second Question Other<br />According its design :) sometimes I don't open the Ads even what I like to check &...
Results<br />Second Question Other<br />I like it only when it's relevant, looks professional and links to an informative ...
Results<br />Third Question<br />
Lesson Learned<br />People do like ads when it is relevant.<br />People trust ads<br />Don’t use Surveymonkey as a free to...
Questions<br />?<br />
Thank You<br />
Upcoming SlideShare
Loading in …5
×

Digital Advertisements Survey

1,425 views

Published on

This survey is based on personal experience not on technical analysis. This survey mainly targets the Egyptian and their perspective to the online advertisement.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,425
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital Advertisements Survey

  1. 1. Digital Advertisements Survey<br />Mahmoud Ghoz<br />
  2. 2. Agenda<br />The Motive<br />The campaign <br />Results<br />Lesson Learned<br />
  3. 3. The Motive<br />LinkedIn discussion asking about how people in Egypt interact and respond the brand fan pages.<br />I already have asked a lot of people about digital advertisement and how they interact with<br />I decided to make this as online Survey.<br />
  4. 4. The campaign<br />I have decided to create very simple survey that only took 2 minutes to answer.<br />Survey consist of 4 simple question.<br />I depend on Twitter only to make people respond to the Survey.<br />
  5. 5. The campaign<br />I send general message asking people to fill the Survey and only 9 who respond<br />I use the “3asham” technique … like hi X how are you? Long time no see, can you please reply on this Survey <br />In 2 days of sending mentions I reach the target and above, 113 responder.<br />
  6. 6. The campaign<br />The Survey is not based on any scientific research<br />The Survey is not targeted nor segmented<br />It may segment itself as I only reach my friends .<br />Based on above the Survey results may be misleading<br />
  7. 7. Facts<br />186 click on the link to reach 113 responder<br />
  8. 8. Facts<br />The 3 days click rate, note that the 3rd day I didn’t mention any one<br />
  9. 9. Facts<br />Top referrers<br />
  10. 10. Facts<br />Location who click on the link<br />
  11. 11. Results<br />First Question<br />
  12. 12. Results<br />Second Question<br />
  13. 13. Results<br />Second Question Other<br />According its design :) sometimes I don't open the Ads even what I like to check & suitable for me because it is disturbing layout. e.g: Pop-up ads<br />it is ok, but not very trusty as it is somehow cheap<br />
  14. 14. Results<br />Second Question Other<br />I like it only when it's relevant, looks professional and links to an informative relevant website.<br />I would definitely use it if it localized and adopted to my needs<br />
  15. 15. Results<br />Third Question<br />
  16. 16. Lesson Learned<br />People do like ads when it is relevant.<br />People trust ads<br />Don’t use Surveymonkey as a free tool for Survey.<br />You can use twitter but in “3asham” mode to let people do thing against their will.<br />If the Survey is simple, it will be filled.<br />Use the bit.ly service to spread the Survey Link.<br />
  17. 17. Questions<br />?<br />
  18. 18. Thank You<br />

×