Crm System For Health Club

Crm System for Health Club
Executive Summary
Club 24 Gyms
The purpose of this paper is to analyze the current status of Club 24 Gyms' CRM system and how it currently views customer orientation. The
analysis of the model currently being used and recommendations on how to improve this model are included in the findings. One of the major
findings is that there is no real CRM system in place. Also, Club 24 Gyms believed that it was operating for the customer but they do not currently have
a good method of delivering quality customer orientation.
Recommendations for this business include implementing a CRM system and developing an action plan based on Club 24 Gyms core values that
change how they deliver customer orientation. They will do this by adding a CRM ... Show more content on Helpwriting.net ...
If the employee understands the message Club 24 is trying to convey to the customer and can deliver it all the time they may keep their job. If the
employee cannot grasp the concepts and values they must be let go. All of the new hires must be able to respond to a customers' needs an enjoy
giving the customer the satisfaction they deserve. Therefore there must be a zero tolerance rule in place so that if an employee is caught not
operating in the interest of the customer they must be written up. If there is a second offense they are fired on the spot. On the flip side an incentive
plan will be implemented in order to reward those who go above and beyond to serve and please the customer. Every time a fellow employees or
customers send an email to the manager that states your exceptional service, the manager will then give out a gift card as a reward. We feel that this
will promote an environment of competition which will also benefit the customer.
Step 2:
In this next step we are going to revamp the current system that Club 24 Gyms has which consists of member surveys and the member advisory
board. In order to upgrade our member advisory board system we have come up with some improvements which will help enhance the current system.
One key initiative is to have a monthly member survey email sent out to our entire customer base. We would also like to add a member contest in
order to add some incentive for completion of this survey. This would help boost
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Fitness Dydland Executive Summary
Fitness Wonderland
BUSINESS PLAN
Prepared by: Kara Urland
526 Marion Lane
Brodheadsville, Pennsylvania 18322
570–350–1075
Kurla990@live.kutztown.edu fitnesswonderland.com
I. EXECUTIVE SUMMARY Fitness Wonderland is intended to be established as a corporation at 526 Marion Lane, Brodheadsville, Pennsylvania
18322 with the expectation of rapid expansion in the fitness center industry. The Company solicits financial backing in order to be able to introduce its
new service (described below). Fitness Wonderland will be a thriving business–person's club but is also one of the only family–focused clubs in the
area. One of the keys to success Fitness Wonderland plans to use is the ability to offer reasonably priced childcare... Show more content on
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There are unique fitness programs, child care, and trained professionals there to help at an affordable price particularly suited to the geographical area
of the community. Also the strong management team and numerous amenities.
Weaknesses
Turnover rate of customers.
Opportunities
Most advanced fitness equipment, and amenities. New software systems. In need for more advertisements outside of the gym. High number of business
in the area, supermarkets, and stores in the area.
Threats
Competition with other fitness clubs (Anytime Fitness). Economic slowdown. Higher revenue generating companies in the fitness industry. Fewer

fitness clubs than competitors.
Competition
The primary competitors for the business are the following: The main competitor would be Anytime Fitness. However, we believe that the Company
has the following competitive advantages:
An advantage we have at Fitness Wonderland is the childcare service, and pool. Anytime Fitness is a chain fitness center, there are hundreds all over
the United States, Fitness Wonderland is going to be one of a kind and we plan to make that known. At Fitness Wonderland it will be more of a
comforting family type feel that our customers will enjoy more. Fitness Wonderland has character to it that no chain gym can

The Impact Of Wearable Activity Devices On The Fitness...
Technology Research Summary Annotated Bibliography "Ace(R) Survey Examines Impact Of Wearable Activity Devices On The Fitness
Industry." NASDAQ OMX 's News Release Distribution Channel 3 Sept. 2015. ProQuest. Web. 23 Sept. 2015 Consumer Electronics Association's
research suggests that wearable technology revenues will reach $5.1 billion by the end of this year. ACE surveyed 58,000 health and fitness
professionals asking questions about their response to this new technology trend. 49% of their professionals did not feel knowledgeable enough
about wearables to give customers opinions on device accuracy and motivation capabilities, but 72% were asked questions about wearables on a
regular basis. Besides this lack of knowledge, many of their professionals were concerned with using wearables because they do not track all
exercises, and they could lack accuracy. Вѕ of the professionals showed interest in using wearables with their customers to create challenges and
encourage improvements. The article suggests that better integration of technology could help motivate clients and help trainers track progress even
when clients are away from the gym. Carlton, Lindsay. "Scaling back: 3D fitness tool shows real results and weight loss progress." Fox News. n.p.,
29 Jan. 2015. Web. 22 Sept. 2015. Advancements in scanner technology helps users better track their weight loss progress. New scanners, like the
Fit3D Proscanner, take pictures 360 degrees around a person. Through this

Essay Competitive Analysis Section
Competitive Analysis
The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the
number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60
percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates
to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services
includes personal trainers, facilities with state–of–the–art equipment, and programs that cater to mostly every demographic. ... Show more content on
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SWOT
Here is a look at SWOT analysis for the Fun 4 Life Fitness Center, LLC:
StrengthsWeaknesses
Flexible HoursNew company to market
Latest and well–maintained equipmentNo brand image yet
Additional complementary services offeredNon–existent customer base
Well–trained staff
Opportunities Threats
Increased number of Corporate Wellness ProgramsLots of local competitors
Demand for more time efficient workouts for those with tight schedulesCurrent and short–term future forecasts of economy
Increased health conscious population
Focus on youth programs
Market Share
Market Share By Annual Revenues (Sales)
NameRevenues (Sales)

Gold's Gym$66,000
Freedom Fitness of Corpus Christi$500,000 or less
Corpus Christi Athletic Club$5,000,000 – $10,000,000/year
Corpus Christi Snap Fitness Center$500,000 – $1,000,000/year
Looking at the figures by sales revenue, we can see that the Corpus Christi Athletic Club is number one as it relates to annual revenues. Gold's Gym is
fourth among key competitors with annual revenues of $66,000. Although Gold's Gym is last in this table, looking at the top U.S. Cities and
Franchises in the Health Industry Market, they are ranked number two with average revenues of $96 million.
Fun 4 Life Fitness Center has looked at key competitors as well as other direct competitors in the Corpus Christi area. The

Health Clubs Richmond Hill Advantages
More and more people are choosing to join health clubs Richmond Hill. There are a number of benefits that people can potentially reap from joining
on the health clubs Richmond Hill. If you join a health club, then you will be able to take different fitness classes. Boredom is one thing that stops
people from consistently working out. However, it will be a lot easier for you to have fun while working out if you try different classes.
Fitness classes are not only a lot of fun, but they also make it easier for you to reach your weight loss and health goals. You will also have the
opportunity to work out personal trainers Richmond Hill. There are a number of ways that you can benefit by working out with a personal trainer. You
will be able to

Marketing Pl Body Image Health Club
In today's fast paced, global and cut throat economy it has become very difficult for business owners to gain success without conducting some sort of
research on consumers.
Consumer behavior is an essential application when constructing a marketing plan, knowing what is best suited to attract customers is essential for
well–established businesses. Although generating revenue and profit is important, understanding consumers can be considered the foundation to
growth and sustainability to any business or company.
This paper will illustrate the various techniques implemented by two competing firms, "Body Image Health Club" and "Fit for Life Health Club." Each
company has their advantages and disadvantages. When faced with problems, they ... Show more content on Helpwriting.net ...
Conveniently located at Excel Plaza.
Body Image Health Club is fully air conditioned, provides customized fitness programs and one–on–one training from a team of experienced trainers
dedicated to assisting you on the journey to optimum fitness.
Twenty years ago with the onset of the fitness and health phenomenon former bodybuilder Kent Joseph desired to provide a gym facility for Grenadians
motivated to get on this new wave in health and body preservation.
Starting as a home gym in his basement, the concept has evolved into body Image Gym & Health Club– the largest and most innovative fitness and
health facility in Grenada. Our mission is to make exercise fun and rewarding.
They have developed customized exercise programs, aerobic classes and weight management programs and provided a host of world class exercise
equipment and experienced trainers in a comfortable and warm environment at an affordable price.
As the world continues to embrace health & fitness as the most effective way to ward of potential illness, premature aging and reduce stress.
We at Body Image Gym & Health Club in the mindset of our founder and owner continue to put fitness first and give each member the one on one
attention and encouragement to work each day towards a better self.
Body Image is managed by Mr. Shane Joseph who took management over from his father Kent Joseph both having experience in bodybuilding, gives
the knowledge and experience

La Fitness Notes & Quotes Essay
Additional: LA Fitness was established in 1984. The company has grown from small individual clubs that were more specialized, to a now larger,
more uniformly recognized brand. The clubs typically have pools, racketball courts, exercise equipment rooms and group exercise class facilities as
well as amenities like member services, juice bars and locker rooms.3 LA Fitness is open 24 hours a day, 7 days a week and the web site promotes
state of the art exercise equipment and group fitness classes. The company now has locations in the US and Canada.
States LA Fitness is active in
1. California, over 60 clubs 2. Arizona, over 24 clubs 3. Oregon 6 clubs with more coming soon 4. Washington State, 17 clubs including... Show more
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It is owned by Private Bodies, owner of a long chain of health clubs and fitness centers whose goal is to offer its help to as many people as possible,
guiding them through achieving a healthier lifestyle. They offer the widest range of amenities any fitness center has to offer as well as one of the most
affordable prices in a friendly and inviting atmosphere. Their services include offering the most modern equipment for fitness use, kids clubs, sports
leagues and personal training.
The company was first established in 1984 and has since developed from a humble individual club into several fitness centers and health clubs,
developing a uniformly recognized and reputable brand. Amenities include juice bars, locker rooms, group exercise rooms, courts, pools and exercise
equipment rooms. The LA Fitness Company is open 24/7, making it convenient for anyone and everyone.
Because of its popularity in the local and international scene, LA Franchise makes for an attractive franchise opportunity for those entrepreneurs who
are interested in getting involved in a health and fitness business. Before engaging in this type of business it is important to first have a brief overview
of what the franchise is all about, therefore requirements include having basic business and management experience and knowledge in the health club
and wellness center type of business is also an advantage though not a pre–requisite. Having

Company Description Of 36 ! Fitness
I. Executive Summary Company Description 36! Fitness was started in December 2012 by K. Renee' Dean who saw a need for an environmentally
conscious, fun place to work out. After searching her neighborhood to no avail, K. Renee' decided to take matter into her own hands and open her
own place. 36! Fitness is a unique, state of the art, planet friendly fitness studio located in Sandy Springs, GA specializing in helping people over 30
get and stay fit. We offer a holistic mind, body, spirit experience for our customers with minimal environmental impact. We assist our customers with
weight loss, muscle gain, stress reduction, and overall health and wellness. Products & Services 36! Fitness offers cutting edge fitness equipment, fun
group... Show more content on Helpwriting.net ...
II. The Challenge(s) 36! Fitness plans to drive our membership up. We are currently a 100 member studio. We would like to see that number grow
by 50 percent over the next 12 months. 36! Fitness also plans to expand our green initiatives to the community by teaming up with local farmers to
use their products to stock our smoothie bar with indigenous fruits and vegetables. We would also like to upgrade our cardio machines to include
touch screen computers that use 200 watts of power while in full operation. That would be a savings of up to 48% of power as it compares to HDTV.
Core Competencies 36! Fitness seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide
the same value to consumers that our company does. Our fitness studio has established the following core competencies: providing a high–quality,
branded service, creating brand awareness, developing a sense of community among customers who utilize our services, and building a solid reputation
in the community. 36! Fitness intends to build on these competencies through marketing efforts that will help us meet our goals. III. Situation Analysis
The marketing environment for 36! Fitness is filled with both overwhelming opportunities and

Benefits Of Physical Exercise For Health
Declining physical activity is surprising because in the West, it is often believed that many people do exercise. It is true that sports circles and
newspaper articles devoted to the benefits of physical exercise for health are more numerous than ever but, overall, the information related to the
usefulness of physical activity seem not lead to behaviour change (O 'Brien et al 2015). Sedentary lifestyles have serious consequences for public
health. In particular, in recent years, obesity is increasing dramatically throughout the European Region. Obesity, which is not simply a matter of
appearance, causes serious diseases and significantly increases the risk of diabetes and cardiovascular diseases (O 'Brien et al 2015). Surveys in
various countries of the European Region show low levels of physical activity in many populations. Physical activity seems to be disappearing. We
travel by car more than ever, take care jobs increasingly sedentary and spend our leisure by spending less and less energy. Due to technical
progress, even the simplest tasks are mechanized and there is no need to strain to survive (O 'Brien et al 2015). The fitness and sports is a global
social phenomenon, recognized by all. It is clearly growing from a few years worldwide, especially in Europe, America and Asia, comprising all sport
activities carried out in gyms. From one point of view it is comparable to the process of hatching and development of modern sport in the 2nd half of
the twentieth century.

Fitness Industry General Information : Gym, Health And...
Fitness industry general information:
Gym, Health& fitness club
Personal Trainer service
Sauna
Meal and beverage
Fitness industry trends:
Yoga studio
Technology system
Clean foods delivery
Mobile health applications
Sources you used to find this information:
articles and advertisements:
Advertising on internet.
Ex, Google searching fitness plan or YouTube searching fitness plan.
clients and suppliers:
Suppliers who can give you a useful information about diet.
Ex, Client try to get a protein from Chemist and get information from supplier.
sales data:
How many people searching per month for specific product online.
Ex, Google search trend about number of people typing specific words like protein powder, diet ... Show more content on Helpwriting.net ...
ValuesWorth
п‚§пЂ Information on general pricing of gymnasium services.
Cardio services$ 50
Free weights services$ 150
Pin loaded services$ 100

Personal Training services$ 200
Massage therapy$ 70
п‚§пЂ Information on the range of services that can be offered by a gym
Cardio services:
– Aerobic exercise with a group.
Ex, Running or jogging, Walking Exercising on cardio equipment Swimming Cycling (indoor or outdoor)
Free weights services:
– Sports equipment used in callisthenic exercises and weightlifting
Ex, Dummbell Excersice Smith Machines Benches Cheast and shoulder machines Legs Machines
Pin loaded services:
– Weights machine instead of free weights (better for beginner )
Ex, Shoulder press, Bicep Curl.
Personal Training services:
– Private trainer one by one.
Ex, Personal training will give you an advice to help you keep fit and firm also stay healthy.
Massage therapy:
– One kind of treatment to relieve your muscle from your work or your exercise.
Ex, Relaxation massage after a gym will help your muscles after work hard from exercise get better.
п‚§пЂ Information on promotional opportunities.
Advertisements:
– To promote a products to customers by sources.
Ex, Fitness Ambassador billboard, Any promotions or products on

The Ethical Benefits Of Wellness Tourism
"Wellness tourism", have you ever thought of this type of tourism. We need to think of what exactly is wellness tourism. Wellness tourism can go under
many definitions. For example, Wellness tourism can be defined as travelling with the underlying goal of promoting overall health and enhancing
personal well–being. Basically, wellness tourism has to deal with quality of life. Ideally, the benefits of wellness tourism will deliver a product that
leaves the consumer feeling healthier and more relaxed; revived physically, mentally and spiritually. Wellness involves several comfort dimensions
including mental, educational, social, physical, spiritual, financial, and ethical dimensions. Wellness tourism has many forms, best example and the
mostly... Show more content on Helpwriting.net ...
A good relaxation massage relieves stress and tension in your muscles and will leave you oozing with a sense of well–being. Relaxation massage
achieves this because of the general benefits of a massage which is improving your circulation; therefore your organs and skin get more oxygen
which is very good for anyone's skin and body. A relaxation massage helps your body to digest its food, and get rid of its toxins. It will help you to
sleep better. A massage will also help in healing any muscles; soothe aches and sprains, also to encourage the skin to heal. It is a natural instinct to rub
or cuddle someone to give them comfort; a relaxation massage takes that instinct and runs with it. A relaxation massage is a whole–body hands on
treatment that uses pressure, stroking and rubbing of your skin to help you relax. Most massage treatments will relax you, among other things. With a
relaxation massage, relaxing you is the only aim. For this reason, it is one of the most complete and indulgent massages anyone can have. A relaxation
massage is usually a full–body treatment that involves soft music, soft lighting and aromatherapy oils. You will have a long, luxurious massage which
will use all kinds of techniques including long strokes, gentle kneading and rolling of skin and

SWOT analysis on the Anytime Fitness and the Jetts Essay
SWOT analysis on the Anytime Fitness and the Jetts
Introduction
As the living quality has been continuously improved in recent years,together with the widely spread sense of keeping fit,fitness clubs are becoming
more and more popular in Australia.Among all those fitness companies,the Anytime Fitness and the Jetts are the most rapidly growing ones ,which
both offer the 24/7 access to all clubs they own.
I'll compare the model of these two company using SWOT analysis.
Company overview
According to the Anytime Fitness AU(2014),Anytime Fitness is a fitness club which started in Minneapolis,USA in 2000.The 2115 clubs around the
world make it the biggest fitness chain in the world.In year 2008,Justin McDonell and Jacinta ... Show more content on Helpwriting.net ...
5.The Jetts has an experienced team to help new clubs get started (Davies,Adam 2012).It helps the growing of the Jetts together with the efficient
franchiser system.
6.The Jessts has a good fame of high customer satisfactory.It got No.1 in the Canstar Blue Most Satisfied Customer Award inAustralia in 2012 and
2013 (Jetts Fitness Australia 2014).
1.The clubs lack advanced equipments due to the low price strategy.
2. No staff during nights may cause security concern(Jetts Fitness Australia 2014).
3.Facilities are lacked during peak times.
Opportunities
Threats
1. The percentage of overweight people in Australia is high.
2. The oversea market is still waiting to be exploited.

3.The Jetts should promote more about its low price and simplicity.
1.Competitions from Anytime Fitness and other fitness clubs are growing.
Conclusion
In summary,although the Anytime Fitness has advantages in many aspects,I still consider the model of the Jetts is better as it makes customers feel
satisfied,which is much more important than other elements in this customer–oriented age.
Reference List
Anytime Australia Pty Ltd 2014,Anytime Fitness AU,viewed 19 March 2014,
Jetts 2014,Jetts Fitness Australia,Brisbane,viewed 18 March

La Fitness Marketing Plan
La Fitness Franchise Startup Cost, Profit Margin, Revenue and Locations LA Fitness is a widely known Health Club firm based in Irvine, California,
Los Angeles, United States. In this article, we shall explore LA Fitness as a company and the franchise opportunity it offers to entrepreneurs and
business persons. We shall commence by focusing on the antiquity of the firm. We shall then go ahead and look at the cost required to start–up an LA
fitness franchise and the fee that the company asks its franchisees. We shall also be pondering the training and supports that the firm extends to its
franchisees. To end with, you shall be made aware of how you can inaugurate an LA Fitness franchise in your region. Is LA Fitness a Franchise? LA
Fitness... Show more content on Helpwriting.net ...
dollar). The businesspersons and entrepreneurs who intend to utilize the LA Fitness Franchise business opportunity are needed to have a liquid
investment of $50,000 (U.S dollar) and an adequate capital investment ranging from $77,000–$250,000 (U.S dollar). These requirements vary because
the company has not set standards on how much these amounts should be. LA Fitness Franchise Fee Businesspeople and business associates who
are concerned in making use of LA Fitness franchise opportunity are required to pay a franchise fee which falls anywhere between $15,000 and
$30,000 (U.S. dollar). You are also required to pay other legal fees and royalties fees which usually fall anywhere between $400 and $500 (U.S dollar)
per month. LA Fitness Franchise Start–up Cost LA Fitness franchise requires a lot of fitness equipment, well–equipped infrastructures including a
swimming pool installation. Therefore, it is relatively expensive to start–up an LA Fitness franchise. Business people and entrepreneurs who are
desiring to initiate an LA Fitness franchise are required to have a start–up value ranging from $30,000–$300,000 (U.S. dollar) to retrofit a current retail
station into a club. The ground building can fetch as much as $3 million (U.S

Gym, Health & Fitness Clubs in the Us Industry Report.P Essay
WWW.IBISWORLD.COM
Gym,Health&FitnessClubsintheUS June 2011
1
Working out: Business will stay strong as demand from health–conscious consumers grows
IBISWorld Industry Report 71394
Gym, Health & Fitness Clubs in the US
June2011
2AboutthisIndustry
2 2 2 2 Industry Definition Main Activities Similar Industries Additional Resources 16 International Trade 17 Business Locations
TaylorHamilton
30KeyStatistics
30 Industry Data 30 Annual Change 30 Key Ratios
19CompetitiveLandscape
19 Market Share Concentration 19 Key Success Factors
31Jargon&Glossary
3IndustryataGlance 4IndustryPerformance
4 4 5 7 Executive Summary Key External Drivers Current Performance Industry Outlook

19 ... Show more content on Helpwriting.net ...
Gym membership numbers have increased considerably over the past 10 years, rising from 36.3 million in 2002 to more than 42.8 million by 2011.
This trend has resulted in soaring demand for fitness activities, and industry operators have capitalized on this growth by expanding establishments in
size and number.
ExecutiveSummary|KeyExternalDrivers|CurrentPerformance IndustryOutlook|LifeCycleStage
Youth and baby boomers will aim to stay fit, supporting demand for gyms and health clubs
Still, the industry has not been completely recession proof. In 2008 and 2009, demand for gyms and health clubs weakened as consumers cut back on
discretionary spending. However, compared with other industries, the Gym, Health and Fitness Clubs industry has remained remarkably resilient, as
increased leisure time and boosts in health and morale from exercise have kept the industry highly competitive. Gyms and health clubs have broadened
their markets and are offering value to gym–goers in a bid to retain membership numbers throughout the

Essay Personal Trainer
Personal Trainer
Personal trainers are responsible for training individuals and developing a healthy workout regimen for all their clients. They often work with different
muscle groups and combine this knowledge with cardiovascular training to provide their clients with the best exercise program possible. They may
demonstrate various exercises and improve their client's technique. They work either in a client's home or a gym. Personal trainers conduct fitness
consultations and assessments. Develop unique programs that ensure client safety and enhancement of personal fitness goals to members and guests
throughout the club. They also assist club members in understanding how to operate the weight resistance and cardiovascular ... Show more content on
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An increasing number of employers require fitness workers to have a bachelor's degree in a field related to health or fitness, such as exercise science or
physical education. Some employers allow workers to substitute a college degree for certification, but most employers who require a bachelor's degree
also require certification. Most personal trainers must obtain certification in the fitness field to gain employment. Group fitness instructors do not
necessarily need certification to begin working. The most important characteristic that an employer looks for in a new fitness instructor is the ability to
plan and lead a class that is motivating and safe. However, most organizations encourage their group instructors to become certified over time, and
many require it. In the fitness field, there are many organizations, some of which are listed in the last section of this statement that offer certification.
Becoming certified by one of the top certification organizations is increasingly important, especially for personal trainers. One way to ensure that a
certifying organization is reputable is to see that it is accredited by the National Commission for Certifying Agencies.
Most certifying organizations require candidates to have a high school diploma, be certified in cardiopulmonary resuscitation (CPR), and pass an exam.
All certification exams have a written component, and some

The Usefulness And Limitation Of Porter 's Five Forces...
I The usefulness and limitation of Porter's Five Forces Framework
Introduction
Porter's five forces is a framework, which was developed by Michael Porter of Harvard Business School in 1979, was widely used in different
industries for structural analysis and corporate strategy formulation (Wu, 2012). Porter's five forces model is considered to be a basic idea to analyze
the rules of competition in an industry and stress the important elements for the purpose of achieving a long–term competition attractiveness (Wu,
2012). The main purpose of this essay is to explain how Porter's five forces framework for industry analysis determine the competition attractiveness of
an industry through a case ... Show more content on Helpwriting.net ...
Since the first emergence of health club chains operated as a business firm in the early 1980s, the new fitness clubs equipped with advanced exercise
facilities and providing instructions in a variety of activities have long been a feature of urban life in UK. Since 2000 the UK health club industry has
been considerable maturing after two decades of rapid growth. Now the industry is entering a period of uncertainty and change. As one of the leading
health club chain companies in the UK, Fitness First Ltd was wondering how to keep its position by taking advantage of the changes and uncertainty
occurring in the industry in the future. How the competition attractiveness of Fitness First Ltd will be determined by using Porter's five forces
framework will be assessed the following (Grant, 2012).
Bargaining power of suppliers
The bargaining power of suppliers is determined by input such as the cost relative to total purchases in the industry, suppliers' concentration and
differentiation of suppliers' products and so on (Porter, 1985). According to the statistics from the Times, an investment of a full service health club
offered by the major health club chains is usually in excess of a million pounds, which is a large investment beyond the affordability of small fitness
clubs. The leading equipment suppliers in the industry include Life Fitness (USA) and Technogym (Italy), who focus on the stable and financially
strong buyers like Fitness First. Based on

Fitness First, the Leisure Industry
Service Marketing
Individual Assignment
Fitness First
The Leisure Industry
Contents
Introduction..................................................................................2
Brief Overview...............................................................................2
Market Size and Forecast...............................................................2
Competitors...................................................................................4
Marketing Environment
External Environment....................................................................5
Internal Environment...................................................................12
Opportunities and Threats............................................................12
Strategic Service Marketing Issues .................................................14
References..................................................................................16

Appendix:....................................................................................17
Introduction
This paper will be ... Show more content on Helpwriting.net ...
(Health and fitness market 2007)
The continued development of the health club market is likely to fuel growth in the Commercial Fitness Equipment sector, though this is predicted to
slow to around 3 – 4% per annum as clubs seek to expand the range of ancillary services and increase membership retention levels. The forecasted
outlook for the Health and Fitness industry remains reasonably positive in the medium term and should benefit from growing concerns over obesity
and general fitness levels across all age groups.
Source: http://www.amaresearch.co.uk/health_and_fitness_market_07s.html
Looking at the present market performance, the prospects for the current trading year look much more positive than they have done for several years.
A number of leading operators are gently increasing the pace of their new–build programmes in anticipation of strengthening demand and all the factors
which have helped drive demand during the past decade remain just as relevant now as they did ten years ago. Nevertheless, with the consolidation
that has taken place in the market in the past 12 months has come some relief from aggressive discounting and this has allowed operators to shift the
focus back

Essay Experiential Learning at the Fitness Club
The purpose and the aim of this report is to evaluate and describe the experiential learning and closely focuses on the type of organisation, management
structure and the process involved. Experiential learning is a process which is designed to make the most out of the experience while doing it. And it
is incorporated with learning strategies and different approaches of teaching Burned (1989) Kolb explains four phases in the process of experiential
learning, Experience, reflexive observation, analysis and active implementations Kolb (1984) Bandura explain learning is an experience which is
learnt by watching other people and then doing it which then provide a learner an image and the desire of a such behaviour and it will then work as a ...
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Everything from different cultures festivals, Christmas, birthday parties and family sports days, to social evenings and regular live TV sports. I
believe there is something for everyone
Relaxation is seriously needed for the fitness. After a sweaty work out customers, can unwind in the sauna, steam room or Jacuzzi, Or just relax in the
lounge, restaurant with a drink or a meal, since there are longer opening hours, from 6am to 12am it is an advantage to the costumer's, customers able
to go before and after work without having to rush. Health club have Swimming pool indoors and outdoors, personal trainer in Gym area are broad,
therefore it is not overcrowding the gym. Nursery helps for the parents, they leave there children at a nursery while they go to the gym and collect them
when they have finished
1.2The aim of the company
The aim of the company is to provide their members care for their health and fitness. Their passionate reliable and competence staff always sensitive to
the customer needs and their philosophy is that every costumer is the most important costumer and they take this as a pride to offer the best services

Paper
BACKGROUND AND OVERVIEW
Bally Total Fitness was created in 1996 with Lee Hillman as its first CEO. Bally traces its existence to the Health and Tennis Corporation, run by
Dave Wildman. Wildman had begun to purchase ailing gyms and aggressively expanded and acquired several other brands as well. In the 1990s, as
part of a diversification move, Bally Manufacturing, a gambling equipment company, decided to purchase Wildman's collection of gyms and other
brands. This diversification of brands created what was known as Bally Entertainment. Bally Total Fitness was then created in 1996 as thehealth club
portion of Bally Entertainment. Lee Hillman started the company off in an unusual path, Mr. Hillman used a retrenchment strategy by selling off ...
Citizenship– In 2003, Bally launched a comprehensive nutritional and exercise program customized to an individual's unique metabolism. The
programs objective was to offer consultation to member who has weight–loss goals and to construct for each member a tailored combination of an
exercise regime, personal training, and an approach to diet and nutrient. Bally's had launched a line of nutritional supplements and meal–replacement
items. This demonstrates how Bally is trying to relate on a personable level with their clients.
Survival– Bally Total Fitness' survival method was changing the 36–month commitment to Pay–as–you–go for memberships. A number of member
complained about cancellation requests that were not honored, the use of harassment or deceptive means to collect fees, and the unauthorized charging
of credit card or debiting from bank accounts. In response, Bally began to experiment with pay–as–you–go memberships. This newly acquired method
constituted for 8% of memberships in 2004 up from 3% in 2003. Which ultimately lead to an increase in overall gross profit margin from the previous
year.
Diversify their portfolio of service and product offerings to meet the strategic needs of their target market.
Please note that this is not an inclusive list of every strategy Bally Total Fitness has used, but it does show examples of each type of objective Bally
has used in the past or may still be pursuing to

Computer Cardio Equipment : Building Health Club
Conveniently located opposite the Parkmore Shopping Centre and next to Chemist Warehouse, Keysborough has created the Re–creation Health Club
that offers a friendly welcoming environment and has an easy access to the car park. Launched back in 2009, the Keysborough gym expands over two
levels and now offers the experience to improve the customers' health and motivation. The Re–Creation Health Clubs renovations are now complete
bringing a new Keysborough gym with a fresh new design, a new attitude to fitness and sets a new standard for health and fitness in the community.
Complete with an incipient plenarily equipped gym, pristinely incipient state of the art cardio equipment, with three group fitness studios that includes
boxing, cycle and ... Show more content on Helpwriting.net ...
The project management that I would consider using for the Re–creation Health Club at Keysborough that improves the customer service is the agile
project management. Not only has the staff treated their customers with communication but also the layout structure that represented to the customers.
So with the way the structure shown in Re–creation Health Club, there has been inventory equipment lying around which can cause customers to trip
over and may result in injury. This can create a bad habit that can bring the business down if there is a continuation of angry customers. The
equipment at the gym will be fragile for some of them. The staff should tend to replace with new equipment every year to prevent it to rust. So to add
value towards the local gym at Keysborough, the manager should assign the tasks towards the employees for delivering high–quality work. Agile
Project Management is about embracing change, even tardy in the development stage. It's about providing the requirements firstly with the business
value, and then having the real–time information to control time, scope and cost.
Agile Project Management reduces intricacy by breaking down the many–months–long cycle of building requisites for the entire project, building the
product and then testing to find hundreds of product imperfections. Instead diminutive, utilizable segments of the

The Usefulness And Limitation Of Porter 's Five Forces...
MSc Management: Formative Assignment Strategic management Tutorial Group: 5 Class Tutor: Hazel Nendick Name: Feng Zhao Student No: 1426710
The usefulness and limitation of Porter's Five Forces Framework
Introduction
Porter's five forces is a framework, which was developed by Michael Porter of Harvard Business School in 1979, was widely used in different
industries for structural analysis and corporate strategy formulation (Wu, 2012). Porter's five forces model is considered to be a basic idea to analyze
the rules of competition in an industry and stress the important elements for the purpose of achieving a long–term competition attractiveness (Wu,
2012). The main purpose of this essay is to explain how Porter's five forces framework for industry analysis determine the competition attractiveness of
an industry through a case analysis: Fitness First Ltd and the UK health club industry and discuss the usefulness and limitation of Porter's framework.
Porter's five forces of competition framework will be first briefly introduced. How to assess the strength of competition of the Fitness First Ltd using
Porter's five forces framework will be analyzed secondly. Finally, the usefulness and limitations of the framework in helping managers develop business

Orientation and Motives of Health Clubs Members in Terms...
Executive Summary
Brief objective
This marketing research report mainly attempts to achieve the following objectives such as to find out the orientation and motives of health clubs
members in terms of psychographic segmentation such as lifestyles which are broken down into Activities, Interest and Opinion statement as well as
the behavioral segmentation such as usage rates and finally to gain a better understanding about the Indonesian's health club industry.
Methodology
In this particular study, 300 respondents were given a questionnaire to find out the orientation and motivation of health clubs members in terms of
psychographic segmentation such as lifestyles which are broken down into Activities, Interest and Opinion statement ... Show more content on
Helpwriting.net ...
Furthermore, this topic is particularly interesting because the health industry has grown into a highly competitive industry in Asia Pacific. According to
International Health, Racquet & Sportsclub Association, there were approximately 420 fitness clubs with 350,000 members in Indonesia in 2006.
In fact, the estimated market size that includes secondary spending was $105 millions. In terms of members, Indonesia had 0.14 percent that
represented the whole population.
The vast emerging trend in health industry is perceived differently in the eyes of consumers, the organizations and the government.
From the consumers' point of view, there are several different motives to why they involve in the trend such as to lose weights, to socialise, for
recreational and relaxation purposes, to improve figure, to increase and maintain fitness level as well as to relieve stress.
From the organizations' point of view, it creates a new lifestyle trend and a new job opportunity for both the consumers and the government. Moreover,
it promotes a healthy lifestyle and build awareness regarding diseases that are caused by lack of exercise, obesity and other terminating illnesses.
From the government's point of view, the industry and its

Bally Fitness
OVERVIEW
Obesity is a serious problem in America where, as of 2004, two out of every three adults were classified as obese (Wells, 2006). In response to this
alarming fact, the US Surgeon General's office has voiced its concern about the effects of obesity. With such a highly publicized campaign against
obesity, Americans have become increasingly–health conscious, driving growth in a variety of industries including the health club industry. During the
ten year period from 1995 and including 2004, the health club industry saw an increase of 113% in the number of clubs, and in 2004 alone,
industry–wide revenues totaled $ 14.1 billion (Wells 2006). Another key factor that has led to this growth in this industry is the increase in... Show
more content on Helpwriting.net ...
On the demand–side, benefits of scale do exist but to a lesser degree. Although patrons may want to be part of a network, it is not the sole factor that
influences whether they join a health club or not. There are a multitude of factors that affect the decision including facilities available at the club,
cleanliness of the facilities, friendliness of the staff, fees and the convenience of the club (Wells, 2006). Therefore, customers are not necessarily
discouraged from buying from a new entrant if the new entrant meets their criteria. In addition, another barrier that does not discourage new entrants
from entering the health club industry is the relatively low switching cost. These costs manifest themselves in the way of initiation fees with a median
of $150. With low switching costs, a competitor has the ability to enter the market and take customers from other competitors.
As mentioned previously, new entrants do not necessarily have to invest a large amount of capital in order to enter the health club market, and
therefore, capital requirements for entering the health club industry do not provide a barrier to the entrance of new competitors. Incumbency,
irrespective of size, does garner several barriers to entry for new entrants into the health club industry. First and foremost, incumbents already have an
established client base, and some of these clients may be locked into some type of

Bally Total Fitness Case Analysis
1. Situation
Bally Total Fitness is a public firm in the U.S. health club industry. Since 1962, the company had developed into a large and nationwide commercial
operator of fitness centers in the Unite States. But with the increasingly fierce market competition and the internal management problems such as poor
accounting standards, the stock price of the company collapsed. Some shareholders had lost faith in the company. A major shareholder of the company
was urging the CEO to sell the company. So the company faced two alternatives, one alternative was to sell the company to meet the demand of
shareholders; the other alternative was to strengthen its internal control system to remedy the management fault. In this way to restore the ... Show more
content on Helpwriting.net ...
So in order to compete with other competitors in the market, companies should provide more diverse products to meet the customer needs.
Second, the customers switching costs was small. Members were likely to drop out anytime they like or renew membership. According to statistics,
about 30% of members dropped out after a year and 70% members renew their yearly subscription every year. Because of this situation, the competition
between the exiting competitors had become more intense. As noted before, the company should provide diverse products and addition of new
programs to get back members.
Consumers are powerful in this industry. Because there were many clubs for consumers to chose. So the consumers would choose the club which
meets their need such as low price, convenient location, and specific services and so on. Consumers were more like the payment style of
"pay–as–you–go". They did not want to bind themselves in a long–term contract but rather pay per visits. Consumers had more flexible choice in this
way. So clubs did not make a lot of money from enrollment. They must think about how to improve the quality of services and provide diverse services
to meet different needs from consumers. The consumers have power in the pay style, the price, and the service contents in this industry. These factors
will greatly impact the development of Bally.
Most of clubs bought equipment from a small number of well–known suppliers. So

The Threat Of New Entrants
Threat of new entry
The threat of new entrants is high in the industry for three reasons: the industry is continually growing; there is no dominant firm; and, the barriers to
entry are low. Consumer trends suggest that people chose fitness centres based on location rather than brand name, meaning switching costs are low .
Low switching costs, a lack of government regulation, and the homogeneousness of services offered across the industry contribute to the low barriers
to entry. The only current barrier to entry is the large capital investment required to open a facility. Because location is so important, rent and finding a
suitable site for a fitness centre can be expensive. Although Club Train is a well–established successful ... Show more content on Helpwriting.net ...
There are no ongoing payments need to be made to the suppliers. The company has also a good relationship with it suppliers. This therefore, would
make bargaining power of suppliers low.
Buyer power
Buyers are very powerful because they have the power to force down prices, demand higher quality products or service and play competitors against
each other, all of which can result in loss of profits. Bargaining power of the health club members will be high because, profitability will be based on
membership and Club Train's ability to retain existing members as well as attract new ones. The key to this is ensuring customers are satisfied with
the services provided and making sure their demands are met at an affordable price. Club Train prides itself on providing personalised support
programs for customers. There is also limited amount of local competition for buyers to go to. Thus the buyer power is low.
Threat of substitutes
The presence of substitutes lowers the industry attractiveness and profitability because they limit price levels. There are a number of options people
can do on their own such as outdoor recreational activities like cycling, running or boot camp and park style personal training. Another option can be
ownership of exercise equipment which is perfect for those individuals with limited free time. In this case threat of substitutes is high.
Rivalry among existing competitors
The intensity of rivalry between competitors will depend on the ability of

The Promotion Of Social Media
Thus, the advancement of technology including social media has been trending worldwide as this leads to an increase in marketing. The promotion of
social media pages such as Facebook, Twitter, Instagram, and Foursquare all impact increase membership for fitness franchises. Each fitness clubs has
its own mobile application with leads to the convenience of registration or even checking in what is new. Some recreational clubs might even offer a
one–week pass for new check–ins via Facebook or Foursqaure. The gym's website are essential for checking out gyms along with important information
such as membership, location, frequently asked questions, customer support, hours of operation, the gym's history, job opportunities or even vendor ...
Fitness centers have become a business and because a workout is necessary, as an every–day routine, it needs to be convenient and close to where
people work or live. International Health, Racquet and Sports club Association identifies that booming fitness clubs are found at the center of
marketplaces where there are a lot of residents and social network. To add on, with Leeds and Peter von Allmen's evidence in Chapter 6: The Public
Finance of Sports, the location maximizes the positive externalities associated with the fitness franchise. For example, in hotels, busy metropolitan
areas like New York City, and even in universities cost more than a regular membership nearby one's house. In hotels, fitness centers are usually
provided with hotels fee and operate twenty–four hours with almost the same fitness equipment as other fitness centers. As people are traveling from
one place to another also known as leisure time, the days of overeating become obsessive and that is where gym facilities are being made into profit.
The wellness travel kit in hotels often includes mind and body activities, beauty treatments, yoga classes, and even cross–fit training. Also, recreational
centers in the greater city across the United States have become evident. In Data Table 2: Pie Chart, the statistics show that Southeast has the most
fitness clubs with 23.1%, then Mid–Atlantic with 18.9%, West with 16.1%, Great Lakes with 15.2%, California with 10.8%, New York with 7.1%,
Texas with

Fitness Club Paper
Resources that will be explored to build the virtual fitness program app are commercial off the shelf (COTS), contractor to build the program or the IT
department ability to build programs. A cost analysis would be completed to determine the most cost–effective way for implementing this initiative. We
must consider initial cost which include hardware, software, training, maintaining systems, licenses, hosting, and upgrades. As part of this initiative, we
would include the development of a three–tier membership program. The first–tier membership would cover all the programs that the club has to offer
to include the virtual fitness programs. The second–tier membership would cover only in–house programs while the third–tier would only cover the
virtual fitness program. By offering this type of membership, the fitness club is giving different options and allow the member to decide which suits
them better both in their fitness program and within their budget. The good thing about it is, a member can upgrade their membership at any time to...
With that, every level of income should be the target market. Clubs with the high–price are not as dependent on new members, where as low–price
fitness clubs tend to bring in a nonstop stream of first–time members. The market for mid–price clubs is high, with 44 percent of club members
reporting a household income of $25,000 – $75,000 (smallbusiness.com) Need: Target Market: Other A behavioral characteristic for club members is
geography. Most members live close to the area of the club they are members of. Living close to the club gives the member the ability to have more
frequent and consistent workouts (smallbusiness.com). Consumers are looking for the most convenient route, little traffic and easy in and out access
(smallbusiness.com). Consumers are willing to pay the higher membership fee if it means a conveniently located fitness club. Need: Want or

Sample of Research Proposal
RESEARCH PROPOSAL
Research Topic:
The title of this graduation project (MGT400) will be university/college student's perception towards fitness service in Klang Valley.
Problem Statement:
Long ago, fitness clubs used to be a place where people make visit solely for the purpose of health improvement and nothing more. However, such
purpose is no longer valid anymore in today's dynamic world. In fact, many of the people today, primarily the young adults, are patronizing fitness
clubs in a group of friends instead of being alone. In conjunction with that it is also within observation that many young adults are also taking the
advantage of fitness clubs as a place to expand their social networking activities rather than just sticking solely ... Show more content on Helpwriting.net
...
Within this period of time in pursuing this research, it involves compiling the research methodology, summing the findings from the respondents and
drawing conclusion out of the research.
In completing the research within the specified time frame, introduction of the fitness service and the formation of the theories will be completed in the
first month, July 2009. On the second month, August 2009, questionnaire will be developed and distributed to the 300 target respondents and research
methodology will be compiled. On the third month (September, 2009), summation of the research findings will take place and conclusion of the
research can be drawn out from the findings. Despite the fact that the research will be of four–month process as prescribed by the requirements of
MGT400, this research is forecasted to be completed in three month's time, a month in advance before the due date as outlined above.
Significance of Study:
Throughout this research project, various new insights toward fitness offerings today can be learned and absorbed to one's knowledge. And this is
particularly relevant to those who are about to work in the fitness industry. In addition, valuable experience can be gained by exercising the marketing
research knowledge learned.
References:
http://www.medicalnewstoday.com/articles/118740.php
http://www.census.gov/ipc/www/popclockworld.html

An Analysis of the U.S. Health Club Industry in 2004 and...
An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness
Executive Summary Introduction
The rise of the U.S. health club industry can be traced back to the 1980s and 1990s when the majority of health clubs emerged. By 2004, this $14
billion industry claimed 41 million members. Although the health club industry operated in a perfectly competitive market, several prominent key
players gained large market share, including Bally Total Fitness and 24 hour Fitness. This perfect competition encouraged entry of smaller emerging
firms into the industry. In 2004, the health club industry consisted of 26,000 clubs in the U.S. Of this growing market, ... Show more content on
Helpwriting.net ...
Before long, Bally boasted presence in over 360 outlets in the U.S. and more than 50 internationally.
Analysis
A number of recognizable key factors are responsible for the rise of the health club phenomenon. The most notable factor was the growing concern of
people's overall health and well–being. Awareness about the impact of obesity–related diseases on the quality of life and available health resources was
heightened, especially following a statement issued by the Surgeon General's office, which estimated the annual mortality resulting from obesity
complications to be over a quarter of a million. Further research at the time showed about 6 in 10 American adults were overweight or obese, with
only 4 in 10 adults falling within the healthy people indicator bracket. Between 1964 and 2004, 28 Surgeon General's reports had been issued, all of
which described the epidemiology and health consequences of unhealthy behaviors.1. This general awareness resulted in about 17% of the U.S.
population becoming more enthusiastically committed to fitness activities, with 63% recognizing the importance of fitness activities and 25% of
whom actually attending health fitness clubs. Also, a recent survey showed that 37% of exercisers were motivated by the desire to control weight.
Consciousness about body image and the desire to reduce stress and meet new people also had an impact on the health club phenomenon.

John's Gym
DESIGN THE EFFECTIVE MESSAGES TO REACH DIFFERENT AUDIENCE SEGMENTS:
пѓ Competitive Advantages: Competitive advantages are conditions that allow a company or country to produce a good or service at a lower price
or in a more desirable fashion for customers. It provides an edge over rivals and an ability to generate greater value for a firm and its shareholders. The
more sustainable the competitive advantage, the more difficult it is for competitors to neutralize the advantage. The two main types of competitive
advantages are comparative advantage and differential advantage.
пѓ Features of the Product or Service: Advertising is aimed at promoting and selling not only tangible and physical goods, but also ideas and
services. The scope of advertising ... Show more content on Helpwriting.net ...
oTo use the reinforcement and persuasion tools to increase the demanding level for the current product

Cvp Analysis Snap Fitness
CVP Analysis
Introduction
According to "Snap Fitness," (2011), "economically, the health club industry has proven to be recession–proof, averaging an 8% annual growth rate
since the early 1990's across all health clubs and gyms," (Fitness Franchise Opportunities). Snap Fitness franchising offers opportunities for
entrepreneurs to open a successful business that has already allocated the following benefits and services for consumers and for the franchisee:
пѓ Location of fitness needs is open 24/7
пѓ Can be easily operated with one employee
пѓ Affordability for the owner and consumer
пѓ Business training and start–up marketing include
пѓ Snap Fitness clubs that have been open for 2 years as of December 31,2012 o (13%) have more than ... Show more content on Helpwriting.net ...
Most of the staff is paid an hourly wage, and these costs are dependent on the size of the health club and the number of hours of operation. The
managers of the facility are paid a salary plus a percentage of business revenues. In addition to variable labor costs, there are some facility and
equipment expenses that are variable. The major expenses in this category are the utilities. Additionally, equipment is depreciated, retired, and
purchased on a continual basis. According to data from the health/fitness facility industry, startup fitness equipment costs range between $20 and $25
per square foot. Club owners also invest in equipment upgrades or replacement machines to stay current with equipment trends. According to the
International Health, Racquet & Sports Club 2010 Profiles of Success, the median reinvestment allocation in 2010 for fitness equipment was 1.3% of
revenues with some operations investing as much as 4.7% of revenues (American College of Sports Medicine, 2011). Repairs and modernization
costs are usually services purchased by fitness clubs to provide repairs on existing equipment or installation of new equipment from trained
technicians. Additionally, fitness owners have insurance to pay for some of these variable expenses according to the amount and types of equipment.
Some taxes, like property taxes, are fixed. Others are variable costs, tied to income and some expenses. Sales taxes are paid on income from members
and

Virgin Active Strategy
Virgin Active is one of the largest health club businesses in the world, with over 170 clubs and more than 900,000 members spread across the UK,
Italy, Spain, Portugal and South Africa.
Virgin Active is currently developing sites across Australia. The Virgin Active club located at 138 Bourke St, Melbourne officially opened in May
2009. Virgin Active opened its first Australian club in French's Forest, Sydney in December 2008.
Virgin Active offers convenient class times as well as fast classes for busy CBD workers. It boasts a range of unique facilities including a 25 meter
swimming pool, relaxation spa and sauna, dedicated mind/body studio, internet cafГ©, a rock climbing wall and even sleep pods for a quick daytime
power nap.
Current ... Show more content on Helpwriting.net ...
This is an advantage to Virgin Active because they have used strategies such as the offering of a free personal training session if a member has not
been in the club for two months, and free updates of programs every 6 weeks.
Pricing policy
Exact prices are:
Joining Fee: Standard $125 Club–V (kids club) $25
Weekly Rates: Flexible (18–55) $23.95 Student starters (16+) $19.95 Young at hearts (over 55's) $15.95 Club–V $8.00
The pricing policy/model is one that members should receive value for money and should reflect the level of service provided. These prices are
slightly more expensive than other health and fitness clubs/gyms so Virgin Active is taking the responsibility to satisfy their members through
providing a different kind of service. Virgin Active is required to continue selling to members through every experience they have within the club as
they have the option to leave as they like.
Inputs
Initial sites in development include both city and suburban locations. Virgin Active is seeking the very best places to build, focusing on convenience to
customers including sites with large spaces and parking facilities in the suburban locations. The design of the clubs will be truly unique with spacious
layouts and plenty of natural light to allow members to be fully engaged and motivated by the atmosphere around them. Specific features will include
25m lap pools,

Analysis: Sports Barn
Simply the best health club around! Sports Barn, all locations, is unparalleled to the heavily marketed gyms like Planet Fitness, Gold's Gym, and
Workout Anytime which I have personally tried and ended disliking them all..great for value but you're paying for what you get, and that it is not
much. If one is simply looking for machinery they're in luck but not much outside of that. In the face of these corporate gyms people looking for more
should be offered that opportunity and Sports Barn is that superior alternative. The sheer atmosphere of the club is the definition of calm and peaceful,
and is immediately noticeable upon entrance. The layout of the machinery, courts, rooms, and lockers are welcoming and not overbearing or
convoluted. Everyone

Which Gym Business Model is Better to Change Obese...
Introduction
Australians have long been famous for being an obese country and now for the first time in recent years there has been an overwhelming desire for the
nation to lead healthier, more active lifestyles, fueling a thirst for the long forgotten fitness industry. Fitness niches which are nontraditional forms of
exercises, take the "work" out of work out, previously exhibited robust growth is now currently being run out by easy access 24/7 gyms, whom are
attracting the majority of earnest and cost efficient Australians (Brown Gibbons Lang& Company, 2013).
Jett's vs. Fitness First
Increasingly so, healthy living has now become the mantra for many Australians with the outlook of the fitness industry in Australia in 2014 one of good
... Show more content on Helpwriting.net ...
This comes as no coincidence as it is a fact that the two of the top five fastest growing franchises are 24–hour gyms in Australia (BRW, 2013).
Fitness First's soft spot
SmartCompany reports, McDonell co–founder of Fitness First insists that there is room for different gym formats in Australia, but concedes the rise of
24–hour, low–cost gyms in general, and Jett's in particularly, "may have affected them slightly" in the last two years. At the same time as rivalry Jett's
numbers have exploded, opening 155 gyms in less than five years. Under the 24–hour model, gyms are unmanned for most of the day, meaning labour
costs are much lower (Thomson, J, 2012).
Fitness First has be renowned for its unique product line of programs and other assorted nontraditional forms of exercise taking the "work" out of work
out it has garnered increased mass appeal from both media and individual gym enthusiasts, drawing in millions of new subscribers around the world.
With its long standing knowledge of suppliers and specialists it is known for its better facilities and equipment, thus creating a customer base loyal to
those who treasure such values, unfortunately not all consumers value this concept.
Jett's distinguishes itself from the larger operators like Fitness First which have broader facilities, pools, classes and personal trainers, which
significantly bump up costs for members. By

36 ! Fitness Marketing Plan
36! Fitness Marketing Plan
Keisha Dean
Shorter University
I. Executive Summary
Company Description
36! Fitness was started in December 2012 by K. Renee' Dean who saw a need for an environmentally conscious, fun place to work out. After
searching her neighborhood to no avail, K. Renee' decided to take matter into her own hands and open her own place. 36! Fitness is a unique, state of
the art, planet friendly fitness studio located in Sandy Springs, GA specializing in helping people over 30 get and stay fit. We offer a holistic mind,
body, spirit experience for our customers with minimal environmental impact. We assist our customers with weight loss, muscle gain, stress reduction,
and overall health and wellness.
Products & ... Show more content on Helpwriting.net ...
Some of our green initiatives include workout areas made from recycled rubber, like–new, refurbished gym equipment, bamboo floors, infrared saunas,
low flow appliances, reusable water bottles, compact fluorescent lights, a green roof, as well as a green roof.
II. Objectives
36! Fitness plans to drive our membership up. We are currently a 100 member studio. We would like to see that number grow by 50 percent over the
next 12 months. 36! Fitness also plans to expand our green initiatives to the community by teaming up with local farmers to use their products to
stock our smoothie bar with indigenous fruits and vegetables. We would also like to upgrade our cardio machines to include touch screen computers
that use 200 watts of power while in full operation. That would be a savings of up to 48% of power as it compares to HDTV.
Core Competencies
36! Fitness seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide the same value to
consumers that our company does. Our fitness studio has established the following core competencies: providing a high–quality, branded service,
creating brand awareness, developing a sense of community among customers who utilize our services, and building a solid reputation in the
community. 36! Fitness intends to build on these competencies through marketing efforts that will help us meet our goals.
III. Situation Analysis
The marketing environment

Health Club
Question 2 What is driving the health club phenomenon? What are the basic economics of the health club industry? What value is created? What does
it cost to deliver that value? How do these costs behave? Selected Answer: The driving points of health club phenomenon are: Growing awareness
about health related issues and concern about obesity and its effects among Americans is one of the key elements of the health club phenomena.
Increasing desire to maintain and control weight, get in shape, meet people and reduce stress has also got people going to the health clubs regularly.
Several health clubs identified the new needs of consumers and built facilities that are one–stop centers for most of their health and fitness needs.
Consumers get... Show more content on Helpwriting.net ...
Describe and characterize the strength of each force and then consider how they interact to determine industry attractiveness. Question 4 What do
you see as the key trends in the industry in 2004? How do you think these trends will affect profitability over time? Selected Answer: Some of the
trends in the health club industries as seen and forecasted by experts are: Consolidation of several health clubs and expansion of few others by going
public to obtain funds and confidence from investors. Convenience and availability of basic facilities would continue to lure members as they are on
the run and need a quick workout at a place that is close by. Another trend that was catching up was Pay–as–you–go pricing where members did not
want to bind in a yearly commitment but preferred to pay per visit. Many clubs such as Ballys adopted the system and were able to lure members.
Health club were primarily targeted towards demographic that was within the age group 18–34. However, they are now diversifying their target market
to include not only kids but also baby boomers that have shown active participation in health clubs over the years. To add to the already existing
programs clubs resort to providing their members with more focused approach on weight control by offering subsidized exercise programs. Concerns
about obesity are also addressed by clubs by – – – – – offering customized work–out regimes Feedback: Question 5 What advantages did

Escalating Demand for Branded Cosmetics Products to...
1 © This is a licensed product of Ken Research and should not be copied TABLE OF CONTENTS 1. 2. 3. 4. 4.1. 4.2. The UK Health and Wellness
Market Introduction The UK Health and Wellness Market Size, 2007–2012 The UK Health and Wellness Market Segmentation, 2007–2012 The UK
Cosmetics Market The UK Cosmetics Market Size & Introduction, 2007–2012 The UK Cosmetics Market Segmentation, 2007–2012 4.2.1. The UK
Skincare Market Size, 2007–2012 4.2.1.1. 4.2.1.2. The UK Skincare Market Segmentation, 2008–2012 The UK Skincare Market Future Outlook and
Projections, 2013–2017 4.2.2. The UK Haircare Market Size, 2007–2012 4.2.2.1. 4.2.2.2. The UK Haircare Market Segmentation, 2008–2012 The UK
Haircare Market Future Outlook and... Show more content on Helpwriting.net ...
Holland & Barrett Retail Ltd 7.5.1.1. 7.5.1.2. 7.5.1.3. Company Overview Financial Performance, 2007–2012 Business Strategy 7.5.2. Vitabiotics
7.5.2.1. 7.5.2.2. Company Overview Financial Performance, 2007–2012 7.5.3. Seven Seas Ltd 7.5.3.1. 7.5.3.2. Company Overview Financial
Performance, 2007–2012 7.5.4. Herbalife 7.5.4.1. 7.5.4.2. 7.5.4.3. Company Overview Financial Performance, 2007–2012 Business Strategy 7.5.5.
Amway 7.5.5.1. 7.5.5.2. 8. Company Overview Financial Performance, 2007–2012 The UK Complementary and Alternative Medicines Market and
8.1. The UK Complementary and Alternative Medicines Market Size, 2007–2012 Segmentation, 2012 8.2. The UK Complementary and Alternative
Medicines Future Outlook and Projections, 2013–2017 5 © This is a licensed product of Ken Research and should not be copied 9. 10. 10.1. 11. 2017
11.1. 11.2. 11.3. 11.4. 12. 12.1. 12.2. 12.3. Trends and Development in the UK Health and Wellness Market The UK Health and Wellness Market Future
Outlook and Projections, 2013–2017 Cause and Effect Relationship of the UK Health and Wellness Market Macro–Economic and Industry Factors of
the UK Health and Wellness Market, 2007The UK Personal Disposable Income, 2007–2017 Inbound Tourists In The UK, 2007–2017 Obese population
In The UK Ageing Population in The UK, 2007–2017 Appendix Market Definitions

Les Mills Situational Anaysis
Luke Richards–300311784
1. Executive summary
Les Mills is a New Zealand based and world renown gym franchise. The owner Philip Mills, has created a variety of high quality fitness facilities
around New Zealand, opening the 10th and latest club in Britomart, Auckland in 2010. Les Mills is renowned for holding the title of
Worlds Best Fitness Classes and for their high standard of operations, making them one of the leading competitors in the New Zealand gym industry.
The purpose of this report is to identify and target potential market segments. By reaching these specific 'segments', Les Mills can increase their client
basis by appealing to a wider market audience.
The Situational analysis conducted for Les Mills revealed that, the New ... Show more content on Helpwriting.net ...
This can be achieved by conducting a situational analysis which will determine key factors and findings of the gym industry Les Mills reside's in, such
as competitors and macro environments. A TOWS analysis will also provide vital information regarding Les Mills and their current market situation.
Upon this analysis, possible faults and/or opportunities of the gym market and Les Mills will be identified, from which recommendations can be made,
towards eliminating these potential barriers and providing potential benefits to Les Mills. Certain limitations may exist around assumptions, such as
outdated statistics or unreliable information sources that may affect this report. Luke Richards–300311784
4.Situational Analysis
4.1 Market Analysis
The purpose for conducting this market analysis is to provide Les Mills insight into the present gym market and to determine key factors, characteristics
and trends within the market, with the intention of revealing potential opportunities. A particular focus for Les Mills, is the demand for group fitness
classes and how they can further cater to this market regarding health and well being.
4.1.1 New Zealand Gym Market
Participating in physical activity, such as working out at gyms has become increasingly popular, not only in New Zealand but in the majority of
countries around the

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