This document discusses using different content types to match specific target audiences or personas, including content to entertain, inspire, educate, and convince. It also provides contact information for support and references construction marketing tactics and processes.

1. Content Types

2. Matching ideal content types
to
your specific personas is
powerful!

3. Content Types

5. Social Engagement

6. Entertain
Social Engagement
Inspire
Educate
Convince

7. Social Engagement
E
In
Ed
C

8. Got a question?
@googledave
@phcreative

9. CONTENT STRATEGY
TACTICS AND MARKETING PROCESS

11. For Support Get in Touch
www.Constructionmarketing.org