This document discusses how to build websites using SharePoint's web content management (WCM) features. It covers key components like master pages, page layouts, navigation, and content deployment. The document seeks to dispel myths that SharePoint is only for intranets, that branding is complex, and that it lacks content management features. It provides an overview of tools and techniques for customizing WCM components and extending SharePoint's out-of-the-box WCM capabilities.