The CMO’s office today requires an increasingly rich variety of digital marketing asset types and hyper-focus on time to market for new campaigns and releases. Marketing organizations are dealing with larger file sizes and exchanging them between more partners with ever-tightening deadlines. This means Increase flexibility and workflow capabilities along with the ability to accelerate transfer of large graphic marketing assets 100x faster than normal collaboration solutions to deliver a coordinated and secure marketing solution is critical. With the IBM Aspera File Sharing Suite (FSS) marketing leaders can reduce their asset development and distribution times significantly.

1. © 2014 IBM Corporation
IBM Asperafor the CMOMoments matter.

2. © 2014 IBM Corporation
Agenda
Disruption for the CMO
Why IBM Asperais the Right Response to Customer Change
CMO Agenda for IBM Aspera
Why IBM is the Right Choice for Marketing Professionals
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3. © 2014 IBM Corporation
of CMOs say they are unprepared to consume the explosion of customer data. This is up from 71% in 2011.1
DISRUPTOR:CMOs are struggling to adapt to the massive shift in the demands of the empowered customer but they understand they need help
“Marketing people will need unique
skills in the near future. They’ll need
to be capable of integrating
marketing and IT —like footballers
who can kick with both feet.”
Jeroende Punder, Chief Marketing Officer, Ricoh Netherlands
of CMOs who say they are not able to adapt quickly enough to channel growth and device choices.1
of CMOs say they use external partnerships for relational and direct marketing assistance today. 77% say they will within 3-5 years.1
of CMOs indicate they plan to invest more heavily in collaboration tools. 64% say collaboration is one of their top 5 initiatives.1
82%
65%
68%
13%
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Shifting ground: customer landscape changes
Source:Question E9–How do you see the landscape changing over the next 3 to 5 years?; Telecommunications n=218
Operationalcontrol
Partnering toincrease efficiency
Focus on customers as segments
Face-to-faceinteraction
Smallerpartner base
Organizational openness
Partnering to increase value
Focus on customers as individuals
Social/digital interaction
Bigger partner network
27%
16%
18%
27%
12%
55%
68%
65%
82%
75%
Neutral
3a.Open up to customer influence
3b.Pioneer digital- physical integration
3c.Craft engaging customer experiences
4.Pulling together
DISRUPTOR: CxO’sunderstand how important a relationship with the digitally empowered customer is
2 out of 3 of CxOsexpect difficulty in understanding and engaging the customer as an individual rather than as a category or market segment.

5. © 2014 IBM Corporation
DISRUPTOR: Time-to-market demands place further pressures on today’s marketing professionals
Getting new products, services, and offers to market quickly and accurately across all channels is critical objective for marketing executives
of marketing executives say that time to market is a key differentiator1
of marketing executives say it has a positive impact on revenue1
of marketing executives say it impacts brand image1
70%
68%
95%

6. © 2014 IBM Corporation
DISRUPTOR: Industry Leaders are Struggling with Synchronization and Timely File Transport
Does your company have the ability to synchronize its critical internal and external systems?
6
of organizations regard synchronization as critical to their overall success …
17%
83%
Yes, encompassing everyone
No, not with everyone
3%
34%
73%
Not critical
Neutral
Critical
Value chain synchronization survey –Feb, 2012 for IBM
… however, only can
synchronize their internal and external systems to drive business performance and success
17%
73%

7. © 2014 IBM Corporation
Agenda
Disruption for the CMO
Why IBM Asperais the Right Response to Customer Change
CMO Agenda for IBM Aspera
Why IBM is the Right Choice for Marketing Professionals
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8. © 2014 IBM Corporation
IBM AsperaSolutions Add Key Capabilities In IBM’s Market Leading Data Movement and Managed File Transfer Capability
Community-Centric
Multi-protocol edge gateway for universal connectivity to the business community
Person-Centric
File sync and share
Emerging Use Cases
Governance
Security
Common perimeter services, proxy and authentication
Actionable visibility for business, operations and compliance
Direct to Cloud
…
System-Centric
Automated, reliable, secure transfers for system integration
High-Speed
Large file/data set transfer and sync
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9. © 2014 IBM Corporation
IBM AsperaMarketing Solutions Are Concordant with IBM Marketing and Collaboration Imperatives
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Continuous customer engagement requires collaboration
IBMExperienceOne
IBMSmarter Commerce
Because moments matter …. every interaction is important
Co-create with customers, employees and partners.
"Traditionally when the footage is shot, you wait for the team to come back to load it all in to begin editing, but we had something like 13 different shoots … if we waited … we never would have made the Masters in time. We were reliant on Asperato do that.” 1
-Jeremy Kuhn, Global Account DirectorOgilvy & Mather North America

10. © 2014 IBM Corporation
of organizations report they are
challenged to move big data quickly and
efficiently enough to meet business requirements.1
Smarter Commerce: IBM AsperaCapabilities Accelerate Business Value with Cumulative Benefits
According to a recent study, IBM Smarter Commerce pays back $12.05 USD for every $1 USD spent.4
bandwidth utilization by FTP on high speed lines over distance without IBM Asperatechnology.2
The number of hours it now takes to setup for large file projects, down from 2-3 weeks without IBM Asperatechnology.4
Transcontinental file transfer speed improvements after deploying a High Speed File Transfer & Sync with no hardware or network upgrades required.3
88%
100x
<3%
2-3
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11. © 2014 IBM Corporation
Agenda
Disruption for the CMO
Why IBM Asperais the Right Response to Customer Change
CMO Agenda for IBM Aspera
Why IBM is the Right Choice for Marketing Professionals
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12. © 2014 IBM Corporation
IBM Asperafor Customer Focused Marketing Leaders
CMO Agenda
High Speed Marketing Coordination
CMORetail Leader
Chief Service Officer________________________
FSS
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Increase flexibility and workflow capabilities along with the ability to accelerate transfer of large graphic marketing assets by 100x to deliver a coordinated and secure marketing solution with the IBM AsperaFile Sharing Suite (FSS).
Timeless
Marketers must always protect the brand promise.
2012
Design a culture and brand so they are authentically one.
2014+
Co-create with customers, employees, and partners.

13. © 2014 IBM Corporation
© 2014 IBM Corporation
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TO
FROM
FSS
HIGH SPEED MARKETING COORDINATION
SmarterCommerceB2B
Inconsistent & Slow
Coordinated & Fast

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increase inadoption rate by community members
reduction in time spent to roll out new advertising assets to storefronts and resellers
60%
80%
FSS
HIGH SPEED MARKETING COORDINATION
A large North American consumer product brand needed a better way to coordinate marketing asset design and delivery internally, externally with partners, in the cloud and out to physical stores and resellers.
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marketing

15. © 2014 IBM Corporation
Growing Marketing Asset Volumes And Channels:
Social media video and online content
Internal and external (partner) drafts and design revisions
Digital signage
Shannon And Her Colleagues Are Using A Variety Of Services To Collaborate:
Local store branding
Traditional print branding
Physical media delivery
Cloud transfer services
IT provided tools (FTP)
E-mail attachments
DIGITAL MARKETING ASSET SIZES AND VOLUMES ARE EXPLODING FOR MARKETERS LIKE SHANNON
FSS
HIGH SPEED MARKETING COORDINATION
Speed and security issues hamper most file sharing solutions today –IBM AsperaFile Sharing Suite with FASP™ technology addresses all these issues and more to help marketers do more. Faster.
HOW TO MAKEIT HAPPEN:
DOMORE
FASTER
KNOWMORE
2013 VansonBourne B2B Integration and MFT Global Study
30%
29%
29%
10%
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WITH THE POWER OF IBM ASPERA FILE SHARING SUITE SHANNON HAS TOOLS TO COLLABORATE AT SPEEDWITH HER EXTENDED MARKETING TEAM
Browser plugin or installed desktop or mobile app
Supports significant files sizes for branding including broadcast video, graphic design and digital signage.
DESKTOP & BROWSER ACCESS
CLOUD & SECURITY SUPPORT
LARGE FILE SUPPORT AT SPEED
APIs FOR SEAMLESS WORKFLOW
FSS can be integrated to existing marketing campaign systems
Easily integrated into mobile and cloud platform solutions.
All files for shared individuals and teams can be synced across all access points
FSS
Supports shares either locally, in the cloud or both
Provides encrypted transfers supporting industry standards
HIGH SPEED MARKETING COORDINATION
Accelerate the sharing of information between people, systems and communities and provide high performance distribution and synchronization of large files while lessening the security risk from sharing file based information
HOW TO MAKEIT HAPPEN:
DOMORE
FASTER
KNOWMORE
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17. © 2014 IBM Corporation
THE IBM ASPERA FILE SHARING SUITE HELPS SHANNON’S TEAM GET TO MARKET FASTERWITH NEW CAMPAIGNS AND TIMELY ENGAGEMENT
Shannon’s company is sponsoring a live racing eventand needs to develop new commercial video and social content quickly for a campaign.
FSS
HIGH SPEED MARKETING COORDINATION
IBM AsperaFile Sharing Suite creates a new paradigm of speed and agilityfor marketing professionals.
HOW TO MAKEIT HAPPEN:
DOMORE
FASTER
KNOWMORE
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CAMPAIGN MANAGEMENT
Shannon can quicklycreate a new shared spacefor the working team that is secure and easily accessible from mobile, web or integrated into existing collaborationsolutions.
The production team partner is able to shoot new footage and upload the film to the shared space 100x faster than FTP for review and approval.
The social and static art development team is able to provide large digital proofs without worrying about older versions or extra versionsbeing sent via e-mail since everything is consolidated and versioned.
Shannon’s leadership is able to review and approve the campaign assets days ahead of schedule due to the reduced time for transport and turnaround.
Final assets are delivered through integration into existing campaign management solutions for delivery.

18. © 2014 IBM Corporation
FASP TECHNOLOGY IS THE SECRET SAUCE THAT MAKES IBM ASPERA FILE SHARING SUITE UNMATCHED FOR MARKETING COORDINATION
Reduction in time for on- boarding new content partners –from 2-3 weeks to 2-3 hours
Reduction in transfer times – transfer that was taking 20 minutes now less than 1 min
Increase in total data shared per day -from 5GB to 190GB
HIGH SPEED MARKETING COORDINATION
IBM Aspera’spatented FASP transport technology is a proven standard for the high- speed movement of large files or large collections of files over wide area networks (WANs).
FSS
HOW TO MAKEIT HAPPEN:
DOMORE
FASTER
KNOWMORE
20x
38x
150x
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19. © 2014 IBM Corporation
Agenda
Disruption for the CMO
Why IBM Asperais the Right Response to Customer Change
CMO Agenda for IBM Aspera
Why IBM is the Right Choice for Marketing Professionals
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20. © 2014 IBM Corporation
IBM is dedicated to your success, in your industry
Unparalleled Marketing Expertise
•Accelerate solution design and thorough business process expertise
•Reduce project risk with reusable implementation patterns and support for industry standards
•Most respected C-Suite studies in the world – including the CMO study.
Extensive Industry Support Community
•IBM partners with CMOs around the world to invest in innovative design, functionality, and integration
•Dedicated resources within Global Business Services with an average of more than 10 years of experience
•Services organization closely aligned with software products to effectively translate technology into business outcomes
Significant Technical Investment
•Over $3 billion invested in the last 3 years to create a truly smarter approach to commerce
•Integrated products for easier implementation and increased speed to value
•Synchronized product roadmaps across software portfolio
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