Basic retail situation in Harbin (Fashion & luxury)
•Download as PPTX, PDF•
2 likes•511 views
retail market in Harbin China (general info)
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Basic retail situation in Harbin (Fashion & luxury)
- 1. Name: Youlan JIANG (Amelie) Hometown: Harbin
- 2. General & Demographic info: • Capital city of Heilongjiang Province (sub - provincial city, 10th largest city in China) • 18 divisions: 9 urban districts, 2 County-level cities and 7 counties • Population: 10,636,000 (2010) • Area: 53,840 km2 • "China Top Tourist City" (2004) • Climate: Ice City Jan average: −18.4 °C July mean: 23.0 °C Extreme temperatures: from −42.6 °C to 39.2 °C • Age composition: < 14: 10.95 % > 65: 8.04 % males 50.85% > female 49.15% a lower birth rate (6.95 < 12.13 per 1000) • Total GDP: 501.08 billion RMB (2013) • In the 1920s, Harbin was considered China's fashion capital as new designs from Paris and Moscow reached there first before arriving in Shanghai.
- 3. RETAIL AREAS (BY MARKET SEGMENTATION) • High: • Mid: • Mid-low: • Low: City Proper: 1-6 Suburb: 7,8,9 Satellite Cities: 10, 11 Rural Counties: 12-18
- 4. CHARTER GROUP HOLDINGS LIMITED (卓展） Brands: • BALENCIAGA, GUCCI, Cartier, VERSACE BVLGARI, DIOR, MaxMara, Prada • Clarks, LACOSTE, GEOX, DKNY Location: Daoli District
- 5. GRAND SHOPPING CENTER (远大) Brands: Cartier, Coach, MICHAEL KORS, Armani Jeans, CLUB MONACO Dior, YSL, CHANEL, SK-II, LANCOME STEVE MADEN, GUESS, DAZZLE, MO&Co. Guy Laroche, Roberta Location: Nangang District (Downtown Railway Station, Museum) , Daoli District
- 6. WANDA PLAZA (万达广场) Brands: CK Jeans, Dickies, Lee, Etam, h&m, Zara, UNIQLO, Paul Frank Location: Nangang, Xiangfang District (Near Universities & Colleges)
- 7. CENTRAL STREET (中央大街) 1898 1928.7 1986 1996 1997.6 Length: 1.4 km Architecture style: Baroque and Byzantine Street shops: mainly Chinese brands Semir, 361°, Youngor Many Russian-style Restaurants Location: Daoli District (Downtown, Tourist Zone)
- 8. HARBIN INTERNATIONAL FASHION WEEK • Since 2011 (3 times) • Time: the middle of December • Place: Hongbo Plaza • Sponsors: Harbin municipal government, China National Garment Association and China Fashion Association
- 9. OTHER FACTS & POTENTIALS • “Paris of the Orient” and “Eastern Moscow.” • Harbin International Ice and Snow Festival (1999) • “Music City—Harbin，China” (2010) • Harbin Summer Music Concert of China (1961.8)
- 10. THANKS.
Editor's Notes
- Capital city of Heilongjiang Province (Northeast of China) sub - provincial city 9 districts & 9 towns Population: 9,935,000 Area: 53840 km “Paris of the Orient” and “Eastern Moscow.” “Music City—Harbin，China” (2010)