Amber is a marketing and communications professional with deep knowledge of online marketing and social media strategy. She has more than 10 years of diverse experience under her belt, having started her career as a journalist, then transitioning to public relations and marketing. During her time as a journalist, Amber worked for the Burnaby NOW and Royal City Record newspapers, covering everything from city council to feature stories. When she transitioned to marketing, Amber spent significant stints at Whistler Blackcomb and TELUS, as well as with a variety of clients on the agency side. Her passion for merging storytelling, technology and strategy have introduced her to a myriad of industries, including tourism, telecommunications and outdoor lifestyle. In addition to her expanding portfolio of client content, Amber’s features writing has been published in numerous online and print media, including Georgia Straight, Vancouver Sun, Calgary Herald, Vancouver Is Awesome, and Dose.ca.

1. CONTENT
MARKETING
PORTFOLIOSUBSTRATE
s t u d i o s

2. AMBER
TURNAU
(DIGITAL STORYTELLER)
Amber is a marketing and communications professional with deep
knowledge of online marketing and social media strategy. She has more
than 10 years of diverse experience under her belt, having started her
career as a journalist, then transitioning to public relations and marketing.
Duringhertimeasajournalist,AmberworkedfortheBurnabyNOWandRoyal
CityRecordnewspapers,coveringeverythingfromcitycounciltofeaturestories.
Whenshetransitionedtomarketing,AmberspentsignificantstintsatWhistler
BlackcombandTELUS,aswellaswitha varietyofclientsontheagencyside.Her
passionformergingstorytelling,technologyandstrategyhaveintroducedhertoa
myriadofindustries,includingtourism,telecommunicationsandoutdoorlifestyle.
Inadditiontoherexpandingportfolioofclientcontent,Amber’sfeatureswriting
has been published in numerous online and print media, including Georgia
Straight,VancouverSun,CalgaryHerald,VancouverIsAwesome,andDose.ca.

3. email copy
blogs and features
editing
landing pages digital ads
ebooks
social content
A Tool For Every Content Need
With such a diverse background
of content creation for earned and
paid mediums, Amber has a tool for
every copy need. Whether it be a
long-form feature story, a blog post,
a press release, e-book, or short and
sweet social media copy, Amber
can customize content to the voice,
tone, and specifications necessary.

4. Outdoor Adventure
AmberwasUnpluggedEditorforVancouverIsAwesome,whereshecreatedand
curatedacolumnaboutoutdoorlifestylewithindrivingdistanceofVancouver.In
2017,AmberbecameacontributortoTourismWhistler’sblogandhaspreviously
writtenblogsandprogramguidesforCrankworxandWhistlerBlackcomb.She
continuestocraftstorytellingpiecesforavarietyofoutdoorbrandsandevents.

5. Travel + Leisure
TravelisapassionforAmberandshe’svisitedmorethan30countries.Sheenjoys
exploring the sights, sounds, tastes and culture of everywhere she visits and
canarticulatelyexpressthisthroughvividnarratives.Someofhertravelwork
hasappearedinVerveMagazine,CalgaryHerald,andPacificYachtingMagazine.

6. Real Estate
Realestateisn’taboutsellinghomes,it’saboutsellingtheneighbourhoodandthe
lifestyleassociatedwithwhereonelives.AmberworkedwithRachelDempster
to create a blog centred around the Sunshine Coast, designed to inspire both
localsandaspiringresidents. Thisbloghasbecomewell-knownwithinTheCoast
communityandhashelpeddrivesalesleadsandconversionsforRachel’sbusiness.

7. Non-Profit
During her tenure at TELUS, Amber
workedasthecausemarketingprime,
and was on the core team deploying
all of the Canadian brand’s cause
campaigns. She worked with non-
profits, including World Wildlife
Fund Canada, BC Women’s Hospital
NICU unit, WE Day, and Nature
Conservancy of Canada. Presently,
she works with Mirakind.org to
develop blog posts, social media
content,emailcopyandlandingpages.

8. Technology
Amber has had a stake in the in the social media and technology game for
over10years.Shecutherteethwritingnewslettersaboutthemobileindustry,
and has been an avid technology watcher ever since. She ‘s sharpened her
understanding of emerging technology and is able to speak knowledgeably
about topics such as cryptocurrency, smart homes, mobile, social media,
and exponential technology. But, more importantly, she can humanize
and distill the information so it makes sense to the everyday individual.

9. Lifestyle
Amber has had extensive experience crafting content in the areas of
fashion, home life, family, festivals and dining. She has had work published
on Dose.ca the World Ski and Snowboard Festival blog, ION Magazine
and more. Recently, Amber developed a blog strategy and has assisted
with the execution for her client subthresholdtraining.com, a growing
virtual dog training business with plans for a book launch in 2018.

10. Our Clients

11. LET’S DO GREAT
WORK TOGETHER
info@substratestudios.ca
substratestudios.ca
Head of Marketing
Amber Turnau
778•873•1442
WORK SAMPLES available at
substratestudios.ca/content-marketing