Here we give you a short glimpse at Adido's Social Media Trends in Travel Whitepaper, giving your business a detailed insight as we head into 2020

1. adi.do -
SocialMedia
TrendsinTravelDownload the full Social Media Trends in Travel
Whitepaper to discover more.

2. Social Media and the travel industry
adi.do
Socialmediahasbecometheultimateformofwordofmouthmarketing;soasa
travelbusiness,discoveringhowtoleverageyouraudienceiskey.
IntheUK,theweeklyreachofsocialmediastretchestonearlytwo-thirdsofthe
adultpopulation(aged18+).AccordingtoresearchbyExpedia[1],morethan75%
ofdigitalusersintheUKconsumetravelcontent.Asatravelbrandina
saturatedmarket,understandingyourpartinthisvastlandscapeiscrucial.
SocialMediaandtheTravel
Industry

3. Social Techniques to Integrate into your social strategy
adi.do
SocialTechniquesToIntegrateInto
YourSocialStrategy
Listen
Travelisahighlypersonalisedexperienceandanactivitythatisnaturallyassociatedwith
inspiringimages,stunningvideosandanextensiveportfoliooftestimonials. Touroperators
andtravelagenciesintheEUareleaningontheuseofsocialmediatodeveloptheir
brandimageormarkettheirproductsandservices.

4. What Type of Content?
adi.do
What Type of Content?
[10] is a content strategy framework that can be applied across many marketing platforms. The strategy aims to provide a framework for
planning, creating and promoting content; and although it was initially designed to tackle the task of video marketing, it is a universal model that can be applied to any content
strategy.
Hero, Hub, Help
Hero Hub Help
To learn more about the Hero,Hub,Help framework,download the full Social Media
Trends in Travel Whitepaper.

5. how does social media influence the buying process
adi.do
HowDoesSocialMediaInfluence
TheBuyingProcess
ResearchfromStatistainvestigatedwhichsocial
mediasiteshadthemostinfluenceonthedecision
tobookatripacrossseveralagegenerations.The
findingsindicatedthatFacebookismoreinfluential
foryoungergenerations,with50%of
GenerationZand51%ofMillennialsstatingthat
Facebookinfluencedtheirtraveldecision.The
secondbiggestinfluencerwasInstagram,with46%
oftheGenerationZagegroupand29%of
Millennialsstatingthatthesocialnetworking
platforminfluencedtheirdecision-makingprocess
whenbookingatrip[11].
Whenlookingatmotivationfactors,Statista,2015showedthat42%ofrespondents
whoresearchedtripsonsocialmediaintheUKwantedtoexplorenewdestinations
and32%reportedthattheywantedanadventureasaresultofseeingsocialmedia
content[13].

6. Have you also considered?
adi.do
HaveYouAlsoConsidered?
Travelspecificsocialplatforms
Examplesoftravelspecificsocialnetworkingsites
AswellasthebigplayerssuchasFacebook,InstagramandTwitter,travel-specificsocialmediaandsharingplatformsshouldalsobeconsideredwithinyourstrategy-lookingforinnovativeandnon-invasivewaysto
harnessthesupportofthesecommunities.Theseresourcesarebecomingincreasinglypopularandarelikelytoevolveintoprimaryonlinetravelinformationsources.
Tolearnmoreabouthowyourbusinesscanutilisetravelspecificsocialplatforms,
downloadthefullSocialMediaTrendsinTravelWhitepaper

7. Checklist for social media trends in travel
adi.do
ChecklistforSocialMediaTrendsinTravel
ThePowerOfMillennials,startbuildingarelationshipnow,
evenifthey’renotyourmainaudienceatthistime,theywillbesoon
Brandawarenessduringthedecisionmaking
processiskey,utilisestrategicsocialmediaadsandcontent
togetyourbrandinfrontofthecustomersyouwant
Considerothersocialplatforms,thinkLinkedInand
nichetravelsitessuchasTravellerspointorTravelBuddies
Listen,listeningisjustasimportantasengagement.Investtime
consistentlywithinyourstrategytogettoknowyouraudience