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CREDENCIAELS HWW SPAIN ENG
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- 2. The creative agency of Havasgroup. A Global Communication Group, multi-cultural and decentralized, with presence in more than 100 countries, with an extensive network of fully owned agencies and affiliates.
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- 4. Advertising Age, Agency#1 in global clients.#1Agencyfor GlobalAccounts – 5 Years in a Row Source: Advertising Age, December 6, 2010
- 5. A unique approach: HavasVillage: Paris New York Chicago Boston (Arnold) Milan Madrid Denmark Hungary Austria Dubai Singapore Taiwan Delhi Beijing Kuala Lumpur Sydney 2014: Sao Paulo Brussels Amsterdam 2016: London Havas Village.
- 6. Havas Village. CLIENTE º All communication disciplines inone place: digital, mobile, social media, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, healthcare communications, design, human resources, sports marketing, public relations, research and more.
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- 8. Our purpose. We want toefficiently contribute to our client’s business being leaders connecting people & brands through creativity, media and innovation.
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- 10. creative transmedia. A pioneer division, inaddition to the creativity of an agency and media planning capabilities... adds new tools, profiles and talents, to find disruption solutions to specific business problems.
- 11. creative transmedia. engineer Sociologist EntrepeneurPlanner Format TV Multiplatforms Creative Transmediastorytelling Branded Content Experiencial Marketing New visual formatsMedia Planning Idea & Content Marketing Second Screen Internet of the things Open Innovation We add new profiles… & new tools…
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- 13. Havas WW great experience infood brands.
- 14. our scope ofwork and way of working. digital ATL social retail data trans media BTL CRM A single point of contact for the customer. A coordinator to manage and lead the all the comms disciplines.
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- 16. our methodology. CATEGORY DRIVER BRAND DNA CREATIVE BUSINESS IDEAS ® CONSUMER ASPIRATIONS CBI: CreativeBusiness Ideas. Develop creative ideas that contribute to effectively grow the business of our clients, involving the consumer in a whole new relationship with the brand from the integration of all areas of marketing.
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- 18. Rafa has beenworking on advertising since 1991. Bachelor of Arts in Business Administration. Major in Marketing. He has worked at JWT, Saatchi & Saatchi and Vitruvio Leo Burnett and before joining Havas WW, he worked almost 10 years at El Laboratorio as General Director and partner. Throughout his career, Rafa has worked for strategic clients and very focused on results of all areas, hygiene, food sector, automotive and telephony services, including: Procter & Gamble, Mercedes, Volvo, R Cable Gallego, Kellogg´s, McDonald´s, J&J, Visa, Hewlett-Packard, Phillip Morris, Repsol, Acer, Vileda. He considers the agency as a continuation of the client and defends that the best strategies and creativities comes from the best business relations between both sides. More personal… He’s married and has 3 girls. He loves life, nature and open-air sports. Rafael Silvela Director General
- 19. After 20 years,Manuel has worked in the best Spanish agencies. Saatchi & Saatchi, RZR, Tiempo BBDO, Valmorisco, DDB (Creative Director), El Laboratorio (Partner), Yslandia (Partner), Cheil Worldwide (Chairman of the Europen Creative Board, ECD Spain & Portugal), Ogilvy & Mather Advertising as Chief Creative Director and, finally, Havas Worldwide Spain. Manuel has won 9 Cannes lions, 21 “El Sol” awards (including 1 Grand Prix), 3 gold, 1 Silver and 1 Bronze at the Spanish Efi Awards, 6 FIAP, Eurobest, New York Festival and more than 35 mentions in the Spanish Creative’s Club anuary. Manuel has been Jury at the Eurobest, El Sol, El Ojo de Iberoamérica, and president of the Jury of the JCDecaux outdoor Advertising Festival. More personal… Married, with 3 kids, 2 dogs, 1 bird. Manuel Montes Director General Creativo
- 20. Alberto is HavasWW Spain´s Strategy and Accounts General Director. He has been head of Strategy at Euro RSCG and BBDO, Clients Services Manager at MRM (McCann) and Orbital BBDO, where he worked for several markets and clients. He also worked as Marketing Director for Greenpeace, Prisacom (PRISA), Hosup.com, and Advertising, Research and PR Manager for Mapfre Vida. Alberto was key planner for clients such as: Peugeot, Chivas, Greenpeace, Endesa, BBVA, Simyo, Abbott, Banesto, Puleva, Kraft Foods, Grefusa, Vodafone, Telefónica, Nivea, Vichy, Diageo, Volvo, L’Oréal. More personal… Alberto has an MBA from IESE, Master in Marketing and graduated in economics for the Universidad Autónoma. He is married and has two children. He enjoys windsurf, design, decor, tennis, food and music. Alberto Zschiesche Director General de Cuentas y Estrategia
- 21. Alfonso Aznar DirectorGeneral Digital Spain Alfonso´s career started in the digital world after he graduated from Advertising and PR and finished his Executive MBA. He leaded 3 reknown agencies in the digital sector (Storm, Mas Madera, Grey). He actually leads the interactive unit for Havas Worldwide Spain. Alfonso developed projects for clients such as: Telefónica, Movistar, BBVA, Peugeot, Endesa, Banco Santander, Cajamadrid, Procter & Gamble, Cadbury Schweppes, Diageo, Metrovacesa, Inditex, LG, Carrefour, L‘Oréal, Madrid City Council, Dominos Pizza… More personal… He is married and has two kids, a 3 years old boy and a 7 years old girl. He loves extreme sports. He practices surf, skate, agressive roller and airsoft (he manages the matches and the unique social network in Spain of this sport). He is passionate about techonology and videogames.
- 22. Sonia Carbajal Directora GeneralSocial Media Sonia is General manager for the Social Media department in Havas WW Digital Spain. Her first work experiences were around Social Media, in international cooperation and innovation projects. She then started working as consultant on technologic trends for big companies such as BBVA, and also for public administrations like the Ministerio de Asuntos Exteriores. She specializes on network intelligence, knowledge management and building corporate platforms. The birth of Social networks, leads her to gain interest in how these channels give options to companies so as to be influencers with their communication. Social media marketing and the strong belief that you can be successful doing good, ended up by gathering both passions, leading her to dedicate full time to advertising and innovation. She created and lead the strategic planning department for Social Noise. More personal… Sonia graduated from Law School and a Master in Gender and cultural diversity. She is also techinician in social intervention programs. She loves paragliding and has a border collie who is convinced that she is only a sheep.
- 23. Alfonso has spent12 years dedicated to the world of communication, but is still unable to explain to his parents what he does. Director of the divison of Transmedia in Havas WW, where turns his experience in the world of offline and online advertising in large agencies like McCann, TiempoBBDDO, and the Havas group. Transform and connect ideas, people, solutions and emotions are the cornerstones of his career. He has a degree in Advertising and Public Relations from the Complutense, and continuing education through the IAB, IE, Wharton and especially their peers. More personal… Curious. Former boy scout and former rugby player and now exercising at full capacity as a parent of two earthquakes of 3 and 1 year. Happily married. Squeezing the life with his passions are his family and friends, reading, eating and drinking. Alfonso G. Valenzuela Director Transmedia
- 24. Degree in Commercial& Marketing Management by the ESIC. Her carrer began in 1994 in the Advertising and the Promtion area for Alfa Romeo. Also, from the Client side in Mazda Auto España. Her professional works include several agencies as: Conquest Europe Neat, Pool Creaciones Publicitarias, JWT, Young & Rubicam and Arnold Fuel. Now she is Account Director at Havas WW Spain. More personal… She’s married and has 2 girls. He loves paddle, outdoor walks and beach. Her passion is to spend her time with friends and books. Beatriz Solís Directora de Cuentas
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