Learn how to increase ROI by optimizing email, the classic and often underrated marketing channel, to diversify their audiences, build loyalty, and drive revenue.

1. Think Inside the Inbox:
Email is Still Number One

2. Panelists
Alisa Ng
Founder & CEO, ShopLatitude.com
Alisa Ng is the Founder & CEO of ShopLatitude.com - a curated online marketplace for travel
finds. In 2010, Alisa launched ShopLatitude.com to provide users with immediate access to exotic
and exclusive finds around the world.
Currently, Shop Latitude enables users to 'arm-chair travel' & shop from 200+ designers, stores &
hotels in 16 destinations, including Istanbul, Marrakesh, Mumbai, New York and more. Alisa's
travels and product discoveries have been featured by numerous magazines including Vogue, Travel
+ Leisure, Departures, Wall Street Journal, Marie Claire, Town & Country. Since its launch, Shop
Latitude has become Travel + Leisure's e-commerce partner, and selected as the best of e-
commerce by InStyle, Town & Country and Departures Magazines. Alisa serves on Celebrity Cruises’
Global Insider Advisory Panel, & contributes to Travel + Leisure, Travel Channel, Lifestyle Mirror &
Afar Magazines.
Prior to her entrepreneurial pursuit, Alisa was a Vice President at Morgan Stanley’s Fixed Income
Divisions in both New York and Hong Kong. During her career in finance, Alisa advised U.S.
Municipal Governments and Chinese Corporations on structuring debt and risk management
strategies. Alisa received her B.A. from Barnard College & M.P.A. from Columbia University.

3. Panelists
Anni Cuccinello
Audience Development Manager, RealSimple.com
Anni Cuccinello is the Senior Audience Development Manager for RealSimple.com – a
lifestyle website with over 18 million unique visitors each month and over 2 million
newsletter subscribers. Real Simple provides smart, realistic solutions to everyday
challenges and is part of Time Inc., the largest publisher in the United States.
Anni is from New York, NY and has worked at The Knot, New York Magazine, and Scholastic.
Anni is a graduate of Rutgers University.

4. Panelists
Yasmin Marinaro
Senior Director of Marketing and Business Development, Fodor's Travel
Yasmin Marinaro is the Senior Director of Marketing and Business Development for Fodor’s
Travel, overseeing digital audience development and content licensing for the
brand. Yasmin began her career with a focus on digital lead acquisition and e-
commerce. Since then, she has led digital marketing and content partnership programs for
many brands including Priceline and Travel + Leisure.
Yasmin received her B.A. in History from Duke University, and also completed Art History
and Italian coursework at the university in Padova, Italy. She is fluent in Spanish and Italian
and holds various certifications from the Sommelier Society of America and the Wine &
Spirits Education Trust.

5. Panel Overview
Newer, shinier channels are emerging at every turn, but
email is still the belle of the digital marketing ball. Savvy
marketers continue turn to it as an efficient audience
acquisition and customer retention tool. The adoption of
mobile devices has secured its future as core to digital
strategy.
Attendees will hear how brands across a variety of
verticals (travel, e-commerce and media) are leveraging
the power of email to diversify their audiences, build
loyalty and drive revenue.
Digital marketers, product strategists and e-commerce
managers will learn how to increase their ROI by
optimizing this classic, and often underrated marketing
channel. You’ve (still) got mail, make it count.