I am the wizard behind the story and the digital Peeping Tom behind the research. I write creatively and catch up fast. I promote, present, and market wisely. I wear many hats, I am #nevernotlearning or looking to be part of new projects. Areas of expertise: ✓ Online Journalism ✓ Marketing Content ✓ Digital Marketing ✓ Public Relations ✓ Project Management ✓ Employer Branding ✓ Social Media ✓ Visual Editing ✓ Translations ✓ Research

1. Hello and welcome
to my portfolio
Elena Vrabie
Freelance writer since 2015

2. Experience summary
✓ Content writing -> blogs, articles, interviews, eBooks, video scripts.
✓ Copywriting -> ads, social media posts, product descriptions, web copy, brochures,
pitches.
✓ Marketing Content -> newsletters, press releases, case studies, white papers,
presentations.
✓ Social Media -> Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Tik Tok content
and visuals.
✓ Digital Marketing Strategy -> employer branding, online consulting, book of the brand,
AIDA strategy.
✓ Online PR -> media outreach.
✓ Project Management -> social media calendar scheduling, autoresponder emails, online
contests, keeping up with influencers, answering users, Google Analytics, ads managing,
basic CMS, DMS, HTML.
✓ Visual Editing -> photos, videos.
✓ Translations -> Romanian, English, Spanish.
✓ Research -> competitive analysis, brand analysis, website analysis, digital trend hunting.

3. ABOUT ME
I'm the wizard behind the story and
the digital Peeping Tom behind the
research.
I write creatively and research fast. I
promote, present, and market wisely.
Always looking to be part of growing,
interesting projects.

4. ABOUT ME
● I have worked as a word wizard for “glossy” websites, dedicated to both women and men, as
well as a ghostwriter for blogs, eBooks, and social media blurbs.
● I have written on various topics from fashion and beauty, to health, fitness, travel, medicine,
marketing, and lifestyle.
● I have had the pleasure of interviewing artists from all over the world, like Mando Diao,
Marlon Roudette, Isabel Coixet, Vinila von Bismark, Karoline Herfurth, Najwa Nimri, to name
but a few.
● I love to dip my toes into the digital pool to research like a 2.0 Peeping Tom.
● I like to play with visuals to create enchanting presentations and I am always looking for the
next project that I can sparkle some success glitter over.
● I wear many hats, from writer to editor, from researcher to manager and I like to say that
#imnevernotlearning.
● I am interested in joining new and fun projects that I can help grow, but that will also let me
upgrade my skills.

5. MY RESUME
I studied Journalism and got my
Bachelor of Arts and Masters in "New
Media's purpose regarding the
contemporary landscape" and
"Editorial strategies in online and
print media - case study women's
magazines“ in Bucharest, Romania.
During this time I volunteered for
cultural projects and upgraded my
skills in design, communication, and
photography. I also interned at two
projects, a magazine dedicated to
women and a digital platform.
I was editor of a Romanian
women's website where I
curated interviews and SEO
articles. I researched, edited
visuals, developed social
media strategies, and online
contests. I trained in newsletter
marketing, Google Analytics
and worked with different DMS
and CMS platforms.
During this period I launched a
lifestyle blog dedicated to
men.
I was part of a digital agency
based in US where I had the
honor of working on different
projects as both a research
analyst and an editor. I
collected data, conducted
reports, and made
recommendations to help grow
online brands. I developed
PowerPoint presentations, had
project manager duties,
created the book of the brand,
blog content and social media
posts.
2008-2013 2010-2013 2013-2015

6. MY RESUME
I was a digital communications
manager at a lifestyle website. I had
the opportunity to work remotely
from Bucharest, Romania with a
team from both Spain and
Germany. I did online PR, social
media marketing, newsletter
marketing, basic CMS and HTML
tasks. I used Google Analytics to
create monthly reports, did
marketing research, wrote content,
edited visuals, developed online
contests, and interviewed
international artists.
I began my journey into freelance
“globe-trotter” writing. I developed
new skills and aided different
projects based all over the world:
Europe - Romania, France,
Luxembourg, Norway, Netherlands,
England; Asia - China, Israel, Hong
Kong, India, Singapore, Taiwan, UAE,
Sri Lanka; America, Australia and
Canada.
I was a writer, ghostwriter, editor
and proofreader, researcher and
copywriter. I edited various visuals,
translated texts and I also did
voice-overs, like a Millennial Jack of
all trades. This keeps me evolving.
During this time I developed my
YouTube channel dedicated to
women. In 2020 it hit 5000
subscribers and over 600,000 views.
My husband and I also opened 3
shops for a little over 2 years. I was
the manager in charge of buying
merchandise, shop decor, and
window styling. I was also
responsible for HR and have sales
and customer care skills. I gained
tremendous experience working
with the state, banks, accounting,
register, pos, and checks.
2014-2017 2015-2021
present

7. MY WORK AREA
From print to online | From 2010 to 2020

8. PROJECT 1
TABU magazine

9. PROJECT 2
MiniPrix Calendar

10. PROJECT 3
Online work

11. Personal
projects

12. Personal
projects

13. Personal
projects

14. Newsletters

15. Presentations x
eBooks

16. Facebook posts

17. Past collaborations

18. Reviews
"Elena completed the
assignment with a
great deal of
professionalism and
adhered to the
deadline."
Men's Style Blog
"Elena provided a
creatively written article
within a day. Very good
work ethic and
communication. Happy
with the work she
produced. Recommended
for English creative writing
pieces!"
Food blog
"Elena did a great job. She
is empathetic, proactive
and a talented writer and
researcher. We worked so
well together and I would
recommend her as a great
professional."
Calendar research
"Working with Elena has
proven swift and efficient.
She has a sophisticated
grasp of concepts and a
mature writing tone and
style. Will be working with
her again."
Coolhunting blog

19. Reviews
"Elena, has made
amazing original
coffee quotes. Her
communication,
quality and delivery
all are excellent and
surely will work with
her again."
Coffee Quotes
“She's a very good writer,
love the writing and
contents she did. She
makes a point to
understand customers
needs and will make
changes till you're satisfied
with her work.”
Video script
"I've asked Elena for
lifestyle articles which are
directed to human readers,
not search engines - and
got exactly what I had
envisioned - a true
creative, original post, in
the language and on the
topics related to the target
audience brief.“
Jewelry blogs
“Easier than expected. Very
positive communication.
Descriptive in responses
and was active in the
completion in the
progression of the project.”
Power Point Presentation

20. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, and infographics & images by
Freepik.
THANKS!
Find me @ elenanicoleta.vrabie@gmail.com