1. Amar Nath Lalka
amarnathlalka1983@yahoo.co.in
An experienced Management graduate with rich exposure to various aspects of Sales & Distribution in a
leading FMCG company, Driven by a passion to be a leader in Sales and to grow the organization and self.
Professional Experience
ASM-Secondary GT, Hindustan Coca-Cola Beverages , Hubli Dec 2014-Till Date
Responsibilities
 Drive Revenue growth for an INR 28 Cr business in three Districts(Hubli-Dharwad-Gadag) by leading a
team of 30 members
 Improve distribution in urban/rural markets by appointing Strategic Distributors; managing Distributor
ROI & financial health ,Infrastructure planning and ensuring process compliance
 Analyze SKU-wise Sales reports and ensure Brand- Pack- Channel growth
 Drive Brand-Pack Numeric and Weighted Distribution for the Territory basis Market Share Analysis
 Maximize profit and building sustainable business by driving focus packs
 Planning & driving trade/ Sales Force Incentives and strategic/tactical counter-competition moves
 Coordinate with multiple support functions for stock availability, merchandising elements, database and
Asset management
 Ensure Share gain, Sales Force Effectiveness through execution metrics like RED,GREEN, & GOLD
 Team building, establish adherence to Sales Routines, Processes and develop their skills
 Generating new business growth through Horizontal expansion,new channel development,product launch
and Sales Generating Asset management in line with the territory strategy
Achievements
 Achieved10% YTD market share gain in 5 months
 Gained35 competition preferred outlets
 Pioneered the scale up of two innovative business growth drivers-HOGO and SPLASH BAR
Primary ASM , Hindustan Coca-Cola Beverages , Delhi Jun 2012-Nov 2014
Responsibilities
 Distribution planning of INR 450 Cr. worth products spanning 1 Plant,3 depots & 45 distributors
 Anchor distributor appointment & management to ensure right product-channel-availability matrix
 Drive CFA/distributor’s profitability, financial health, key productivity and quality of service matrices
 Daily Channel-wise Primary Volume planning ,SKU-wise replenishment & health-of-stock ,Out-of-
Stock &Critical stock management
 Dynamic Demand-Forecasting and coordination with Production, Supply Chain and CFA teams for
stock availability
Achievements
 Spearheaded re-structuring and stabilization of distribution structure in Delhi,generated cost savings
of approx. INR 2 Cr.
 Piloted and stabilized Country’s largest Anchor distributor with an annual turnover of INR 50 Cr.
 Successfully launched and completed Indirect Primary-Secondary Sales Segregation Project in Delhi
 Lead a team of 10 for Operational Excellence(OE) National Project on Fill Rate Improvement ; solution
generated is replicated across India

2.  Piloted distributors health card in reducing attrition and saving costs involved
Regional CustomerSupport,AGC Networks, DelhiJul 2006-June 2010
 Led a team of 5 Engineers for resolving Tier-1/Tier-3 escalations and providing Root-Cause-
Analysis(RCA) to Senior management
 Preside Account Review meetings with customers for proactive issue resolutions and assist
commercial teams in negotiating Annual Maintenance Contract
 Single-Point Customer Interface for 40 NKA on technical/commercial issues& proactive maintenance
 Train teams on new Voice and Data Products and certifications
 Vendor management and Warehouse coordination for incident issues
Achievements
 Awarded AGC IDOL for year 2007-2008 (AVAYA GLOBAL CONNECT)
 Awarded Achievement par excellence thrice for service support(AVAYA GLOBAL CONNECT)
 Achieved best issue resolution time for IP OFFICE Product portfolio
Projects/Internships
Summer Intern Hindustan Coca-Cola Beverages Pvt. Ltd. April-May 2011
Project Title Develop ,implement and stabilize an optimized Cross-Dock distribution model in Delhi
to replicate across India
Achievements/
Recognition
 Reduced delivery cost and improved vehicle efficiency by 150%
 Awarded ‘Best Project ’and suggested model has been replicated in all Metros
Management
Trainee
Hindustan Coca-Cola Beverages Pvt. Ltd. Jun-Sep 2012
Project Title Logistics cost reduction in Delhi distribution operations through Fill-Rate Improvement
Achievements/
Recognition
 Achieved GT fill-rate growth of 93 %,ensuring optimized cost-to-delivery
 Selected nation-wide Operational Excellence project on GT Fill-rate
Co-curricular
&
Extra-curricular
 Winner,school and university level in Football and Hockey.
 Winner, debate and Elocution at high school level.
 NTSE meritorious student certificate awarded
AcademicProfile
Course University/Board Institute Year %/CGPA
MBA
(Operations)
NITIE
(Deemed University)
NITIE, Mumbai,MH 2012 7.5/10
B.Tech.
(ECE)
GNDU
(Deemed University)
Guru Nanak Dev University, Amritsar,Pb. 2006 67.4
H.S.C CBSE K.V No. 2,Ambala Cantt,HR 2001 58.4
S.S.C. CBSE KV Bolarum,Secunderabad,A.P 1999 75.4
 Software knowledge comprises of SAP MM, ERP tools, Margin Minder ,SPSS, in addition to MS Office
 Interests include Reading, Travelling & Socializing
Other Achievements