This presentation shows all about IPL business.

1. Presented by :- Amar Chand
I-Indian
P-Premier
L-League

2.  Introduction
 The Bidding Process
 Official sponsors for IPL
 Revenue Model
 Impact of IPL on other media
 Gambling in IPL
Contents

3. Teams

4. TEAM OWNER CAPTAIN SPONSOR AUCTIONED
AMOUNT
Royals
Challenger
Bangalore
Kingfisher
(Vijay Mallya)
Virat kohli Reebok,
Huawei
Talecom
$ 111.6
Million
Mumbai
Indians
Reliance
Industries
Ltd.
(Mukesh
Ambani)
Rohit Sharma Idea Cellular,
Pepsi
$ 111.9
Million
Kolkata
Knight Riders
Shahrukh Khan
, Juhi Chawla ,
& jay Mehta
Gautam Gambhir Nokia,
9x
$75.9
Million
Kings XI
Punjab
Preity Zinta,
Ness Wadia,
Surendra
(Dabour Group)
George Bailey Spice
Telecom,
Coca cola
$ 76
Million

5. TEAM OWNER CAPTAIN SPONSOR AUCTIONED
AMOUNT
Delhi
Daredevils
GMR
Infrastructure
Kevin Pietersen Hero honda ,
Kingfisher
Airlines, Adidas
$ 84
Million
Deccan
Chargers
Deccan
Chronicle
(Venkattram
Reddy)
Kumar
Sangakkara
Deccan
Chronicle,Pepsi,K
ingfisher Airlines
$ 107
Million
Rajasthan
Royals
Shilpa
Shetty, Raj
Kundra
Shane
Watson
Kingfisher, Puma,
Ultratech
Cement
$ 67
Million
Chennai
Super kings
India cements
Ltd.
M S Dhoni India Cement,
Aircel, peter
England
$ 91
Million

6. Bid amount need to
be specified
Auction of
player
4 player under 21
from catchment
area
Each squad min. 16
player max.9
international
Franchisees need
to be specified
Bid for more than
1 city
Potential
franchisees submit
bids
Announcement of
Tender inviting
bids

8. IPL
SPONSORS
FRANCHISEESBROADCASTERS
Advertisers ~Sponsors
~Gate money
~Advertising
Media
Rights
~Bids
~Franchisee
Rights
~Title
~Licensing
Share from:
~Central Revenue
~Media Rights
REVENUE MODEL

9. The BCCI created history when it sold television rights of
this yet untested format to sony-worlds sports
consortium for US$1.02 bn
US$ 608mn
(Broadcasting rights
next 5 yrs )
(-) US$ 108mn (promotion expenses)
US$ 1.02bn
US$ 316mn
(Broadcasting rights
first 5 yrs)

10. Broadcaster’s Revenue
 Advertising revenues for Broadcaster have seen a
steady increase since inception of IPL
IPL 2008- 3 Lakh for every 10 secs
IPL 2010- 5 Lakh for every 10 secs
IPL 2014- 8 Lakh for every 10 secs

11. Government Revenue
 IPL Season 1 : 91 cr
 IPL Season 3: 200 cr
 IPL Season 7: 385 cr
Direct Tax : Rs 1oo cr
Tax deducted at source (TDS) from the
remuneration paid to players,umpires,
coches and commentators.
Service Tax : Rs 100 cr
Advertising and marketing
Services.

12. Franchisee Revenue
 Media Rights- To be shared equally amongst franchisees
after removing IPL’s share.
 Sponsorship Rights (IPL sponsors)- 54% of the amount
collected to be distributed equally amongst the
franchisees.
 Local Sponsorships- Team sponsorship revenues.
 Gate Receipts- Are anticipated to be a major source of
revenues. 20% of tickets are to be allocated to IPL.

13. All sponsorship revenues fall
under the Central Pool
100%
40% IPL
6% Prize
Money
54%
Franchisee

14.  IPL will cause a dent in the rating and revenues of
other general entertainment channels (GECs).
 There is a decline in the TRPs of top general
entertainment shows during the IPL seasons.
 There is a decline in the number of movie releases
due to IPL.
 IPL favour has a negative effect on the revenues of
movies at the box office.
Impact of IPL on other Media

15.  The Law says “NO”
 There are bets for every match.
 How to bet?
Betting usually begins few hours before the match.
Online betting possible on sites like betfair.com
 What are Odds?
Odds indicate the $’s that you will win in return for each $
you bet if your prediction comes true.
 What are Payouts?
Payout is the final amount of $ which you’ll earn if you win
the bet .
 Total IPL betting – 6000 cr.
Gambling in IPL

16. Any questions?