Discover why you need an editorial calendar for your blog and content and how to create one in four steps.

1. editorial
calendar
whyyouneedan
andhowtocreateone
Amanda Nagy
@amandacnagy
#MNBlogCon

2. hii’mamanda• Managing Editor for Anytime Fitness
blog for 5 years
• Currently: Graphic designer at
Anytime Fitness

3. why do you
need an
editorial
calendar?

4. to help
grow your
blog/content
#1

5. Creates
consistency
#2

6. easily create
partnerships
#3

7. engage, build,
and improve
your audience
#4

8. quality of content
usually improves
#5

9. how to create
a kick-ass
editorial
calendar

10. 4 steps to building
your editorial calendar
research +
planning
goals strategy
plan +
calendar

11. research/planning
• Target audience
• Content types (article, videos, photos)
• Social channels
• Blogging frequency

12. research/planning
• Resources:
• Target audience discovery article
• Use Google analytics to discover your best content
• Reporting > Behavior > Site Content > All Pages
• Research other editorial calendars:
• Martha Stewart
• Southern Hospitality
• Live Naturally

13. Goals
• What do you want to accomplish with your blog?
• Set attainable goals
• Also set weekly and monthly goals
• Examples of annual blogging goals:
• Increase blog views by 20% in 2016
• Partner with 2 brands in 2016
• Earn $1,000 from my blog by Quarter 2
• Increase email subscribers from 1,000 to 2,500 in 2016
• Guest post on 3 blogs in Quarter 1

14. strategy
• What approaches will you take to reach your
goal?
• Example
• If you want to…Increase email subscribers from 1,000 to 2,500 in
2016…how will you go about doing that?
• Create a special piece of content (ebook, worksheet, etc.) to gain
subscribers
• Install a pop-up sign in screen
• Include calls to action on each blog post to sign up for newsletter

15. Create
• Document your categories/themes
• This should be limited to 2-4 main themed categories
• Add in your important dates
• Include holidays, industry dates, conferences, travel…
anything that is potentially important to you and your
audience
• Start with Q1 and add in ideas for monthly themes
based on your main themes.

16. Create

17. Create

18. resources
• Editorial Calendar Wordpress Plugins
• Coschedule - Paid
• Editorial Calendar - Free
• Google Spreadhseet - Free
• Coschedule Blog
• Content Marketing Strategy Checklist
Amanda Nagy
@amandacnagy
#MNBlogCon
lemonandlapis.com
• Editorial Calendar Printable Worksheet
http://bit.ly/20TbTHj

19. resources
• Stock Photography resources
• https://stock.tookapic.com/
• https://unsplash.com/
• http://deathtothestockphoto.com/
• https://www.pexels.com/
• http://negativespace.co/
• https://www.pixelsquid.com/stock-images/free
• http://www.sitebuilderreport.com/stock-up