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BBC2.0: The BBC’s 15 Web Principles


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Tom Loosemore, BBC Future Media & Technology, gave this talk at the JISC Annual Conference in Birmingham in March 2007.

Published in: Technology, Design
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BBC2.0: The BBC’s 15 Web Principles

  1. BBC 2.0 The BBC’s 15 Web Principles Tom Loosemore BBC Future Media & Technology 13th March 2007
  2. Photo credit:
  3. “ The purpose of the BBC is to make great programmes”
  4. “ The purpose of the BBC is to make great programmes” WRONG
  5. ?
  6. Photo credit:
  8. The Public Purposes of the BBC — <ul><li>sustaining citizenship and civil society </li></ul><ul><li>promoting education and learning </li></ul><ul><li>stimulating creativity and cultural excellence </li></ul><ul><li>representing the UK , its nations, regions and communities </li></ul><ul><li>(e) bringing the UK to the world and the world to the UK </li></ul><ul><li>(f) in promoting its other purposes, helping to deliver to the public the benefit of emerging communications technologies and services and, in addition, taking a leading role in the switchover to digital television. </li></ul>
  9. How the BBC delivers its Public Purposes <ul><li>(1) The BBC’s main activities should be the promotion of its Public Purposes through the provision of output which consists of information , education and entertainment , supplied by means of— </li></ul><ul><li>(a) television , radio and online services; </li></ul>
  10. <ul><li></vellum> </li></ul>
  11. The BBC’s Fifteen Web Principles DRAFT
  12. Principle #1 <ul><li>Build web products that meet user needs: anticipate needs not yet fully articulated by users, then meet them with products that set new standards. </li></ul>
  15. Principle #2 <ul><li>The very best websites do one thing really, really well: do less, but execute perfectly . </li></ul>
  18. Principle #3 <ul><li>Do not attempt to do everything yourselves: link to other high-quality sites instead. Your users will thank you. Use other people's content and tools to enhance your site, and vice versa. </li></ul>
  19. P articipation: John Peel Day
  22. Principle #4 <ul><li>Fall forward, fast: make many small bets, iterate wildly, back successes, kill failures, fast. </li></ul>
  24. Principle #5 <ul><li>Treat the entire web as a creative canvas: don't restrict your creativity to your own site. </li></ul>
  27. Principle #6 <ul><li>The web is a conversation. Join in: Adopt a relaxed, conversational tone. Admit your mistakes. </li></ul>
  29. Principle #7 <ul><li>Any website is only as good as its worst page: Ensure best practice editorial processes are adopted and adhered to. </li></ul>
  30. The BBC’s worst page?
  31. Principle #8 <ul><li>Make sure all your content can be linked to, forever. </li></ul>
  33. Principle #9 <ul><li>Remember your granny won't ever use Second Life : She may come online soon, with very different needs from early-adopters. </li></ul>
  35. Principle #10 <ul><li>Maximise routes to content: Develop as many aggregations of content about people, places, topics, channels, networks & time as possible. Optimise your site to rank high in Google. </li></ul>
  37. Principle #11 <ul><li>Consistent design and navigation needn't mean one-size-fits-all: Users should always know they're on one of your websites, even if they all look very different. Most importantly of all, they know they won't ever get lost. </li></ul>
  39. Principle #12 <ul><li>Accessibility is not an optional extra: Sites designed that way from the ground up work better for all users. </li></ul>
  41. Principle #13 <ul><li>Let people paste your content on the walls of their virtual homes: Encourage users to take nuggets of content away with them, with links back to your site </li></ul>
  43. Principle #14 <ul><li>Link to discussions on the web, don't host them: Only host web-based discussions where there is a clear rationale </li></ul>
  45. Principle #15 <ul><li>Personalisation should be unobtrusive, elegant and transparent: After all, it's your users' data. Best respect it. </li></ul>
  48. And if Fifteen is too many… <ul><li>… here’s Five : </li></ul><ul><li>Straightforward </li></ul><ul><ul><li>(simple, uncomplicated) </li></ul></ul><ul><li>Functional </li></ul><ul><ul><li>( usable, useful) </li></ul></ul><ul><li>Gregarious </li></ul><ul><ul><li>( sociable, participatory) </li></ul></ul><ul><li>Open </li></ul><ul><ul><li>(exposed, unguarded) </li></ul></ul><ul><li>Evolving </li></ul><ul><ul><li>(emergent, growing) </li></ul></ul>
  49. Thank You [email_address]