5. UNIT 2 PART 2 (THE 13 LAYOUT
Layout Sins
1. CENTERING EVERYTHING
2. WARPED OR NAKED PHOTOS
3. TOO MANY FONTS
4. BULKY BORDERS & BOXES
5. CHEATED OR MISSING
MARGINS
6. STAIRSTEPPING
7. CORNERS & CLUTTER
8. TRAPPED NEGATIVE SPACE
9. BUSY BACKGROUND
10. TACKY TYPE EMPHASIS
11. BAD BULLETS
12. WIDOWS & ORPHANS
13. JUSTIFIED RIVERS
1. Centering is a composition issue, meaning how you compose or arrange
items on the layout.
2. Warped photos is to making a size of a photo to fit by moving the edges.
While naked photos are photos that require borders such as when you
are unsure when the photo ends of begins just give it a hairline border.
3. The rights fonts bring out the character, color, texture, and lastly the
patterns to layouts. Though too many fancy fonts make the layout to be
overloaded and seems as a clutter to the views.
4. These are like fences because the chunky the border the more attention
it attracts. What is needed are “barely there” borders that can be defined
as lingerie straps.
5. Don’t be stingy towards the margins.
6. Remember, white space is not your enemy.
7. Filling up every corner of the layout which causes a clutter, making it
become unappealing and confusing. Its better to group things together
that belong to one and another.
8. Don’t leave space in the between objects on the layout try putting most
of them to the edge. If you don’t this creates a big blob in the middle of
the layout.
9. The main objective is to balance the busyness of the positively spaced
visuals and type.
10. Risky behaviors to avoid is reversing, stroking, using all caps and
underlining.
11. Remember to always align bullets with bullets vertically and always align
type with type vertically so really keep bullets simple.
12. Keeping your visuals simple but not awkward.
13. What to do is increase the width of your column and reducing the font
size to keep out of negativity.
SINS)
14. Garamond
(1540)
Designed by:
Claude
Garamond
Caslon
(1722)
Designed by:
William Caslon
Baskerville
(1757)
Designed by:
John
Baskerville
Bodoni
(1798)
Designed by:
Giambattista
Bodoni
Didot "
(1811) "
Designed by:
Firmin Didot
This font offers such elegance and
readability, making this suitable for a
huge range of applications. This font
also takes up less space.
Used quite often in magazines,
journals, books or even as a
corporate typeface. Caslon is also
a good font for body text.
Advances in printing technology,
improving press platens and
packings, formulating darker and
faster-drying inks.
During the 1790s Italian publisher
and typographer Giambattista
Bodoni designed a series of serif
typefaces that came to carry his
name.
The first Modern typeface is
attributed to Frenchman Firmin
Didot and first graced the printed
page in 1784.
Bookman
(1858)
Designed by:
Alexander
Phemister
Century
(1894)
Designed by:
Benton
Futura
(1927)
Designed by:
Paul Renner
Gill Sans
(1928)
Designed by:
Eric Gill
Times New
Roman
(1931)
Designed by:
Stanley Morison
Bookman was designed as an
alternative to Caslon, with
straighter serifs, making it more
suitable for book and display
applications.
Geometric shapes were inspired
by the Bauhaus, the German
arts&crafts school/ movement.
Design would have to appear larger
than its predecessor, could take up no
more space, should be slightly heavier
and, ultimately, must be highly legible.
The very popular typeface was
originally commissioned as the
re-working of a font designed
to overcome problems with the
readability of existing
typefaces in a popular
magazine.
Created this font in a search to design
the ultimate legible sans-serif text face.
Rockwell "
(1934) "
Designed by:
Inland
Typefoundry
A geometric slab serif design, a
strong display face for headlines
and posters; it is also legible in
short text blocks.
UNIT 5 PART 2 (TIMELINE)
Palatino
(1938)
Designed by:
Hermann Zapf
Although it’s based on the humanistic serif
designs of the Renaissance, much easier to
read because its strokes are lighter and
proportions are relatively larger than the
smaller Renaissance letters.
Optima
(1955)
Designed by:
Hermann Zapf
Optima was inspired by classical
Roman inscriptions and is distinguished
by its flared terminals – the ends of
letters.
Courier
(1955)
Designed by:
Howard
Kettler
Used it for typewriters
but didn’t secure the
rights to the design.
Helvetica
(1957)
Designed by:
Max Miedinger
Verdana
(1996)
Designed by:
Matthew
Carter
A number of twists and turns, in
fact, two versions of Helvetica.
Verdana is a humanist sans-serif
typeface designed by Matthew Carter
for Microsoft Corporation, with hand-hinting
done by Tom Rickner, then at
Monotype.
Claude Garamond
William Caslon
John Baskerville
Giambattista Bodoni
Paul Renner
Alexander Phemister Benton
Firmin Didot
Stanley Morison
Eric Gill
Hermann Zapf
Matthew Carter
Howard Kettler" Max Miedinger
19. !
Abi lene Area Farmers Market
Locat ion:
Nor th 2nd St reet and Mesqui te Street
Abilene, TX 79601
!
I f you're not a fan of
crowded supermarkets, then
this is the place to go.
A. J. Gamboa Wednesday, November 12, 2014 at 9:23:00 AM Central Standard Time 64:76:ba:ab:53:be
UNIT 8 (OUTSIDE)
20. !
! Open June through October
The Abilene Farmers Market offers a huge variety
of fresh fruits and vegetables all fresh for that
month of harvest. In addition to the local area
produce the market also offers fresh eggs, herbs,
grass fed meats, and much more.
! !"!Attribution!
Tuesday, Thursday, and Saturday 7am-12pm
not accept checks or credit cards. !
Cash is the best payment option, as most vendors do
A. J. Gamboa Wednesday, November 12, 2014 at 9:23:00 AM Central Standard Time 64:76:ba:ab:53:be
UNIT 8 (INSIDE)
21. DI ABLO 24
UNIT 9
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22. A SALUTE TO
OUR SOLDIERS!
http://www.taylorcountyexpocenter.com
325-677-4376
UNIT 10
23. Gamboa Photography
HOME GALLERY ABOUT US CONTACT
Gamboa Photography
Location: 704 N 7th Street
San Saba, Texas 76877
Telephone: 325-372-7566
Email: amagamboa97@gmail.com
HOME
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UNIT 11