2. OLIVIA JASCHEN
2
An incredibly enthusiastic go-getter ready to tackle
whatever the world throws at me. I am thrilled to have
discovered my passion for advertising and the graphic
communication industry, especially print and graphic
design. I have had great opportunities to obtain hands on
experience working in the industry at Cedar Graphics, an
award winning print company and leader in the industry.
Social media marketing has been a new found love and
led me to believe it will provide an incredible career path.
I have gained outstanding professional experience by
working in higher education, in this facet at the University
of Northern Iowa. As a graduate with a Bachelor’s Degree
in Graphic Technologies and minors in Marketing and Art,
I am excited to dive into an industry and get my hands
dirty. It is important to me to expand my capabilites and
use my current skills at a company that fuels my passion
and continually challenges me, a place that strays from
monotony and caters to a work/life balance. As you
will see, this portfolio is full of examples of what I have
learned and the application of the knowledge I have
gained thus far.
4. U.S. National Parks
I have a passion for
traveling and discovering
the world from a
different perspective
through the lens of a
camera. I especially
enjoy photographing
architecture and
landscapes. Finding the
perfect shot is always a
challenge when working
outdoors. Discovering
the ideal shutter-speed,
aperture and settings
for the camera certainly
pay off. These photos
are taken from my trip to
Southern Italy as well as
National Parks across the
Western United States.
PHOTOGRAPHY6 7
6. Unlike shooting outdoors
taking photos indoors
working in a light room has
its own challenges. Ideal
photos produced had a white
background without the use
of Photoshop. A few hundred
shots later did the trick. While
I was working for Cedar
Graphics, a print company
I had the opportunity to
compose and produce
product shots for their
portfolio to integrate onto
their website. The purpose
was to showcase not only
the award-winning printing
but also the various types of
folds and die-cuts available to
customers.
PRODUCT SHOTS
10 11
7. Call for Papers
5th Annual
Art History Symposium
Back to the Future:
Time Future Contained in Time Past
Juror: Dr. Jennie Klein
Associate Professor of Art History, Ohio University
prizes: a total of $600 will be awarded by the juror
instructions on how to make a submission and
sample papers are available in the art office
deadline for submissions: friday, march 6, 2015
Capture
FLAG
LawtherField
September10th
8:30pm
Capture
Capture
Capture
Capture
Capture
FLAGCapture
Capture
FLAG
the
University of Northern Iowa
UNI_CABUNI CAB
8:30pm
MAUCKER
UNION
ROOFTOP
August
28th
8:30pm
LASER
TAG
University of Northern Iowa
UNI CABUNI_CAB
Gill Sans
1926
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRS
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuv
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefgh
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqr
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcde
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ab
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv
abcdefghijklmnopqrstuvwxyz abcdefghijklmnop
abcdefghijklmnopqrstuvwxyzabcdefghijk
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwx
The original design appeared in 1926
when Gill Sans painted a bookshop fascia
in sans-serif capitals for owner Douglas
Cleverdon. Gill was a well known sculptor,
graphic artist and type designer. Gill's aim
was to blend the influences of classic serif
typefaces and Roman inscriptions to create a
design that looked both cleanly modern and
traditional at the same time.The typeface was
intended to be a display and text typeface.
The popularity of Gill Sans influenced many
other typefaces, and helped to define the genre
of the humanist sans-serif.
ADEFGHIJKL
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrst
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abc
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmno
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abc
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abc
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef
abcdefghijklmnopqr
abcdefghi
abcdefghijklmnopqrstuvwxyz
ADEFGHIJKL
abcdefghijklmnopqrstuvwxyz
abcde
abcdefghijklmn
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqr
abcdefghi
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklm
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz ab
gsShown are a few poster designs I created with an
informative purpose showcased throughout the
University of Northern Iowa campus. It is great to
be able to create concepts for events, and design
promotional pieces to accompany them which was an
experience I gained through the Campus Activities
Board.
POSTER DESIGN
12 13
8. Grafx Club2015-2016
APPAREL DESIGN
Road
This is my
shirttrip
I have had numerous opportunities to design apparel,
mainly though clubs as well as some freelance.
Designing for clients can be challenging at times but
also great since you are often given more guidance and
direction. I love being able to showcase things that I
have designed by wearing them around.
14 15
9. 3
/2 //2 / 3
/2 //2 /
/4 /
Ski racing is on the radar here in the States once every four years when Olympic medals
are handed out. There are exceptions to the rule, though: the star power of Lindsey Vonn,
the maverick style of Bode Miller and Ted Ligety, One of the country’s most successful
skiers of all time. It’s Ligety we’ve chosen for the cover story of this month (page 26),
hope you enjoy it. For a quicker read, check out our dossier on the men of the world
lumberjack championships
Golden Boy
At a Glance
Amazing images of the month
The Fastest Everything on Earth
Plus: how you can be quicker
FEATURES
Ted Ligety
The ski champ is a gravity law-breaker
Keira Knightley
On blue nipples, golden Oscars, more
Jerzy Skarzynski
Training for Wings for Life World Run
Cyclocross
Mark Strong
Bad guy goes good in Imitation Game
The Wanton Bishops
Beirut rockers king the blues
Lumberjacks
They’re the world’s top cut men
Dreamweaver
Heather Shaw’s art rocks the right
26
34
36
38
46
48
56
64
TRAINING: Flier tips for the earthbound
PRO TOOLS: One Swede’s sweet ride
TRAVEL: Deep cave diving in Mexico
ENTERTAINMENT McFarland, USA
NIGHT LIFE: On the road with Diplo
CLUB: What’s bubbling up down under
MUSIC: Charli XCX picks her top tunes
GAMES: Be a rebel in The Order: 1886
FUTURE GEAR: Tomorrow’s tech today
SAVE THE DATE: Your month in action
MAGIC MOMENT: Uncommon ascent
75
74
76
77
78
84
85
86
89
94
98
Action!
12
18
10 / Publication Design Magazine Dissection / 11
Motifs
Design Elements
Bar-Rules (red)
the section. For instance, the Field Notes
section contains a thick bar rule across the
top of each spread as well as a thick black
bar across the bottom below the body
uses a green and blue bar on the outside
& Commentary and Recipes section use a
continuous bar across the top of each spread
a section related to the article. Using bar
rules throughout the magazine creates a
which draws eyes across the page.
Tractor Symbol (blue)
the magazine, placed at the
end of sections in-line with
itself is congruent with the title
Modern Farmer, as we typically
associate a tractor with a farmer.
It is helpful for the reader to
understand when the section of
the magazine ends.
Design Elements
Brackets (green)
Brackets are used throughout the
magazine to separate body copy from
the subsection with which they are
line less than 1pt. While the copy
within the bracket is often related to
and thus needs distinction.
Uneven Columns (yellow)
While this is not necessarily
a motif, this approach is used
magazine and should be noted.
gives the copy a fuller look
column shorter then the ones
before it.
10 / Publication Design Magazine Dissection / 11
Motifs
Design Elements
Bar-Rules (red)
the section. For instance, the Field Notes
section contains a thick bar rule across the
top of each spread as well as a thick black
bar across the bottom below the body
uses a green and blue bar on the outside
& Commentary and Recipes section use a
continuous bar across the top of each spread
a section related to the article. Using bar
rules throughout the magazine creates a
which draws eyes across the page.
Tractor Symbol (blue)
the magazine, placed at the
end of sections in-line with
itself is congruent with the title
Modern Farmer, as we typically
associate a tractor with a farmer.
It is helpful for the reader to
understand when the section of
the magazine ends.
Design Elements
Brackets (green)
Brackets are used throughout the
magazine to separate body copy from
the subsection with which they are
line less than 1pt. While the copy
within the bracket is often related to
and thus needs distinction.
Uneven Columns (yellow)
While this is not necessarily
a motif, this approach is used
magazine and should be noted.
gives the copy a fuller look
column shorter then the ones
before it.
20 / Publication Design Magazine Dissection / 21
2 column grids
Margin widths vary
slightly between the
two.
Often used in
combination grid for
body copy and image
placement.
3 column grids
It is apparent that there
widths.
Often used in
combination grid for
body copy and image
placement.
4 column grid
Often used for
captions and
related subsection
material.
5 column grid
Most often
used for
captions.
Grid Structure
grid structures, yet each never seems to be the same
because of the subtle changes in margin widths
made. Even though there are common parent grids
present throughout the magazine there never fails
to be creative choices made to switch it up, ever so
more aesthetically pleasing page. Because of the
variation in grids many sections of the magazine
use a combination, overlapping them on top of one
another in order to create a systematically complex
layout.
TOP LEFT as seen here, an example
of a two/three column grid structure.
What is interesting is that the caption
aligns to the far left and right outside
columns of the three column grid
structure.
being shown on this page. Many times
throughout the magazine margins
change but keep the same column
widths. This adds variation to the
layout of the magazine.
column grid system. This shows
variation of grid combinations used in
this magazine. Although many pages
seem to have the same grid system, a
Grid StructureGrid Structure
Magazine Dissection
Carefully dissected a well designed magazine and produced a
booklet elaborating on the findings. Here you can see two spreads
demonstrating grid structure and motifs within the magazine,
Modern Farmer. This projects is especially important because it
was at this point that I really came to understand all the detail
and conscious decision making that takes place when creating a
magazine and laying out a publication.
Magazine Re-Design
The Red Bulletin was the magazine I wanted to redesign. After spending time
discovering what it takes to put together a magazine layout, I carefully crafted
a new look for The Red Bulletin. This page you can see the cover and table as
contents and on the following page, two title and text spreads.
PUBLICATION DESIGN
16 17
10. WORDS: NOAH DAVIS
PHOTOGRAPHY: JULIE GLASSBERG
MUD, SNOW, FREEZING RAIN AND KILLER OBSTACLES: THIS
AIN’T MILITARY BOOT CAMP, IT’S CYCLOCROSS—AND IT’S
TED LIGETY’S RISE to skiing prominnce
began with hardwork and training. But
his consistency at the top come with
constant innovation. Meet the sport’s
chief craftsman.
Ted Ligety walks into the base
lodge in Vail, Colorado, and
instantly gets the boy band
treatment. Kids in skintight,
spiderwebbed speedsuits swarm
him and begin begging for
autographs. “Of course,” says
Ligety, as he scribbles his name on
several ski helmets. A young girl
walks over and asks him if he’ll
pose for a photo with her. Ligety
obliges and smiles widely as she
snaps a selfie.
Words: Gordy Megroz
Photography: Vitali Gelwich
11
/10 /
W
“He’s changed his
tactics so that they are
like mine.”
W
LIGETY HAS LITTLE
CHOICE BUT TO SUCK
IT UP AND SKI.
W
He’s the only U.S. men’s ski racer to
win two Olympic gold medals in his
career (in 2006 and 2014)
WWWWWWWWWWWWWWW
15
/14 /
Though not as well known as other biking
disciplines, U.S. cyclocross is gaining in
popularity, with events more than dou-
bling in the last 10 years. Amateurs as
well as pros, like Curtis White (left/right)
are drawn in part because they are so
openly welcomed by the “come one come
all” attitude of the sport.
CYCLOCROSS MIXES ROAD RACING,
MOUNTAIN BIKING AND TOUGH MUDDER
INTO ONE GRUESOME GUT CHECK.
18 19
11. Variable Data
A new kind of printed marketing thanks to digital presses which
have the ability to change the copy as well as the images for each
impression they print. With Variable Data Printing documents are
able to have varying text, personalized graphics as well as images
that can change according to the demographic of the recipient and
more. With the help of page layout applications, database records,
libraries of variable images and special software that defines which
components go together, variable data printing can be achieved.
Marketing through Variable Data Printing has been shown to
improve these efforts.
PRINTING101
PRINTING101
(Post)Press
Crop/Trim Marks
Marks indicating where to trim.
Register
A method of corresponding overlaying colors on one single image.
Printers use separate C, M, Y and K plates, it is a matter of aligning
these perfectly to keep printing in register.
Misregister (Offregister)
When paper runs through a press, it absorbs moisture and has the
ability to expand or adjust. Printing plates on the press can also be
misaligned. Each of these factors can contribute to multicolor jobs
being printed out of register. When one or more inks are printed
out of register, there tend to be minor gaps or hue shifts among
adjacent colors where white paper shows through leaving fringes
of accidental color. Misregister can cause images to appear out of
focus or blurred.
Trapping
To deter misregister, adjacent colors are deliberately set to
print along common boundaries.
misregistration with no trap misregistration with trap
Misregistration with
NO Trap
Misregistration
WITH Trap
able to have varying text, personalized graphics as well as images
that can change according to the demographic of the recipient and
more. With the help of page layout applications, database records,
libraries of variable images and special software that defines which
components go together, variable data printing can be achieved.
Marketing through Variable Data Printing has been shown to
improve these efforts.
G101
Television
Printers
All Digital Files
Posters/Billboards
Business Cards
All Print Media
Best for onscreen/digital viewing
Adaptable to basic printing
Easy on-screen colormanipulation
Poor conversion level
Higher color cost
Offest printing processors
Crisper colors on blue-white paper
Warmer colors on creamy-white paper
WINNER!
Printing 101 Book
Designed, created content and laid out this
publication, a book complete with graphics
and definitions describing essential terms to
know about printing. It’s purpose was to be
distributed from Cedar Graphics to people within
the industry specifically customers. Shown are
pages taken from the book, showcasing graphics
in particular. I designed and created this using
Adobe Illustrator and InDesign.
20 21
12. 2015 GRADUATE REPORT
University of Northern Iowa
FIRST DESTINATION
Career Services
GRADUATE COLLEGE OVERVIEW GRADUATE COLLEGE REPORT
employed
%
continuing
education
%
still
seeking
%
other
%
#
of
361
Graduates
#
of
69
Graduates
#
of
483
Graduates
#
of
443
Graduates
#
of
717
Graduates
#
of
382
Graduates
82% 10%
5% 3%
71% 21%
2%6%
83% 15%
1%1%
76% 19%
2%3%
91% 7%
2%
0%
79% 6%
4%11%
employed
%
continuing
education
%
still
seeking
%
other
%
#
of
361
Graduates
#
of
69
Graduates
#
of
483
Graduates
#
of
443
Graduates
#
of
717
Graduates
#
of
382
Graduates
Top Graduate Programs
1) 13% Education
2) 12% Arts & Humanities, Speech/Language Pathology
3) 8% Medical School, Healthcare & Administration
4) 5% Chiropractic Medicine, Social Work
5) 4% Accounting, Physicians Assistant, Physical Therapy
6) 3% Counseling, Music, Second BA, and Student Affairs
7) 2% Associate’s Degree, Engineering, Law, and Occupational Therapy
8) 8% Other Program Not Listed
TREND OVERVIEW
Year Knowledge Rate Employed/Other Cont. Education Outcome Rate
2015 88% 81% 15% 96%
2014 87% 82% 15% 97%
2013 80% 73% 15% 88%
2012 63% 76% 15% 90%
2011 79% 73% 12% 85%
2010 53% 62% 13% 78%
2009 51% 66% 14% 80%
2008 58% 74% 12% 86%
81% 15%
15%
15%
15%
12%
13%
14%
12%
82%
73%
76%
73%
62%
66%
74%
2015
2014
2013
2012
2011
2010
2009
2008
Employed/Other Cont. Education
Grads K-Rate Employed C. Ed Still Seeking Other FD Goal Met %
College of Education 443 410 340 60 6 4 99%
Early Childhood Education 12 12 10 2 0 0 100%
Elementary Education 239 228 209 15 2 2 99%
Athletic Training 21 19 7 12 0 0 100%
Health Promotion 19 15 12 2 0 1 100%
Leisure,Youth & Human Services 73 69 64 3 2 0 97%
Movement & Exercise Science 55 46 19 25 1 1 98%
Physical Education 24 21 19 1 1 0 95%
483 406 309 77 14 6 97%
Geography 8 8 6 2 0 0 100%
History 44 36 27 7 1 1 97%
Political Science 23 18 13 5 0 0 100%
Public Administration 14 13 12 0 0 1 100%
Psychology 102 85 57 25 3 0 96%
Family Services 70 58 41 15 1 1 98%
CSBS Small Majors Aggregate 4 4 3 1 0 0 100%
Interior Design 18 17 17 0 0 0 100%
Textile and Apparel 14 14 14 0 0 0 100%
Social Science Teaching 32 30 26 3 1 0 97%
Social Work 59 48 32 13 2 1 96%
Anthropology 11 9 4 4 1 0 89%
Criminology 67 50 44 0 4 2 96%
Sociology 17 16 13 2 1 0 94%
IND Summary 69 56 44 4 6 2 89%
Bachelor of Liberal Studies 29 24 17 2 3 2 88%
General Studies 25 22 18 2 2 0 91%
Global Studies 6 4 3 0 1 0 75%
Liberal Studies 9 6 6 0 0 0 100%
Graduate College 382 334 303 24 1 6 100%
Accounting 23 23 22 1 0 0 100%
Biology 4 3 3 0 0 0 100%
MBA 38 29 29 0 0 0 100%
Speech-Language Pathology 42 38 35 1 1 1 97%
Communication 9 8 5 2 0 1 100%
Curriculum & Instruction 29 29 29 0 0 0 100%
Educational Leadership 8 8 8 0 0 0 100%
School Library Studies 12 12 11 1 0 0 100%
Post-Sec Ed: Student A airs 12 12 11 1 0 0 100%
Principalship 48 44 44 0 0 0 100%
Educational Psychology & Foundations 13 13 11 2 0 0 100%
Geography 5 3 3 0 0 0 100%
Athletic Training 6 5 4 1 0 0 100%
Health Education 6 4 4 0 0 0 100%
Leisure,Youth & Human Services 6 6 5 0 0 1 100%
Physical Education 21 19 17 2 0 0 100%
2
College of Social & Behavioral Sciences
IOWA: FIELDS OF OPPORTUNITY
WHERE
81%stayed in IOWA
41 unique states
THEY
LIVE
1606
36
34
32
23
19
18
12
17
QUICK GLANCE
Total Graduates
2528
Knowledge Rate
2234 (88%)
Continuing
Education
334 (15%)
[FT: 1706, PT: 49]
1755 (79%)
Employed
ABOUT THE EMPLOYERS
Unique Employers: 1075
Top Employers:
1. John Deere (47)
2. Des Moines Public Schools (35)
3. Waterloo Community School District (31)
4. Hy-Vee, Inc. (15)
5. Cedar Falls Community Schools (14)
5. RSM (14)
5. Wells Fargo (14)
6. Target (12)
6. Transamerica (12)
6. Banno (11)
7. Cedar Rapids Community Schools (11)
7. Lutheran Services in Iowa (11)
7. Principal Financial Group (11)
8. Davenport Community Schools (10)
8. Self-Employed (10)
9. American School of Bombay (9)
9. Waukee Community School (9)
9. West Des Moines Schools (9)
CONTINUING EDUCATION
Unique Colleges Represented: 106
Top Graduate Schools:
1. University of Northern Iowa (118)
2. University of Iowa (21)
3. Iowa State University (14)
4. Des Moines University (10) Palmer College (10)
5. Allen College (8)
6. Hawkeye Community College (6), University of Missouri (6),
University of Nebraska (6)
7. Minnesota State University (3), Northern Illinois University (3),
University of Kansas (3), Washington University in St. Louis (3)
8. Butler University (2), Clark University (2), Drake University (2),
Colorado State University (2), Loras College (2), North Carolina
State University (2), Southern Illinois University (2), University
of Minnesota (2), University of Texas (2)
1606
36
34
32
23
19
18
12
17
QUICK GLANCE
Total Graduates
2528
Knowledge Rate
2234 (88%)
Continuing
Education
334 (15%)
[FT: 1706, PT: 49]
1755 (79%)
Employed
Waterloo/
Cedar Falls (41%)
Des Moines (16%)
Cedar Rapids (6%)
Quad Cities,
Iowa City (3%)
Dubuque (2%)
Other (32%)
IOWASERVING
IOWA: FIELDS OF OPPORTUNITY
WHERE
81%stayed in IOWA
41 unique states
THEY
LIVE
1606
36
34
32
23
19
18
12
17
QUICK GLANCE
Total Graduates
2528
Knowledge Rate
2234 (88%)
Continuing
Education
334 (15%)
[FT: 1706, PT: 49]
1755 (79%)
Employed
ABOUT THE EMPLOYERS
Unique Employers: 1075
Top Employers:
1. John Deere (47)
2. Des Moines Public Schools (35)
3. Waterloo Community School District (31)
4. Hy-Vee, Inc. (15)
5. Cedar Falls Community Schools (14)
5. RSM (14)
5. Wells Fargo (14)
6. Target (12)
6. Transamerica (12)
6. Banno (11)
7. Cedar Rapids Community Schools (11)
7. Lutheran Services in Iowa (11)
7. Principal Financial Group (11)
8. Davenport Community Schools (10)
8. Self-Employed (10)
9. American School of Bombay (9)
9. Waukee Community School (9)
9. West Des Moines Schools (9)
CONTINUING EDU
Unique Colleges Represented: 106
Top Graduate Schools:
1. University of Northern Iowa (118)
2. University of Iowa (21)
3. Iowa State University (14)
4. Des Moines University (10) Palmer
5. Allen College (8)
6. Hawkeye Community College (6), U
University of Nebraska (6)
7. Minnesota State University (3), Nor
University of Kansas (3), Washingto
8. Butler University (2), Clark Universi
Colorado State University (2), Loras
State University (2), Southern Illino
of Minnesota (2), University of Texa
QUICK GLANCE
Total Graduates
2528
Knowledge Rate
2234 (88%)
Continuing
Education
334 (15%)
[FT: 1706, PT: 49]
1755 (79%)
Employed
W
C
Des Moines (16%)
Cedar Rapids (6%)
Quad Cities,
Iowa City (3%)
Dubuque (2%)
Other (32%
IOWASERVING
Annual Report
Created an Annual Report for University of Northern Iowa
Career Services for the year of 2015 using given data. It’s
purpose was to graphically highlight important statistics
from the year while integrating data in a visually pleasing
way. These are two spreads from the report itself. Though
this project I gained skills designing through a style guide
keeping branding consistent with the University as well as
unique solutions to show data graphically.
22 23
13. THINKTHINKBIGBIG
May.pdf 1 8/12/2014 10:50:42 AM
BIGBIGTHINKTHINK
May_Varnish.pdf 1 8/12/2014 10:53:18 AM
Spot Matte Aqueous Coating and Spot Gloss UV Coating
Printed with KBA Rapida 105
Yearly Calendar & Inserts
Designed and prepared files for 2014-2015 and 2015-2016 calendar for Cedar Graphics
as well as inserts to be sent out. Each of these documents was created specially to
showcase various types of paper coating available at Cedar Graphics. Shown here is
the process of creating the varnish files so that only the designated area of the design
contains the varnish, (for example matte or reticulating) depending on the color either
cyan or magenta. After having completed one calendar project, the second went
without a hitch. Learning how to set up files and the best order to create and design
was especially important to completing this project on time. Through this project I
discovered many new uses for Photoshop that I had not previously ventured to use as
well as learning how incredibly important layers panels are to use. It was fantastic to
see this project to the end and have a tangible copy of a project I spent plenty of time
creating. The inserts followed the same process which was incredible easier after having
completed it 24x before.
PRE-PRESS
24 25
14. CROSS CHANNEL EVENT
PROMOTION
Job Fair
Working in the office of Career Services
as a Social Media, Print and Web Design
Coordinator, the Job Fair was the greatest
exposure I obtained to promote an
event across multiple channels. Held
twice a year, once each semester, I
created promotional posters for campus
which then carried over to their web
page, Twitter and Facebook which I
simultaneously ran. These are examples
of posts and multiple designs from both
fairs. Posters translated into table tents,
web design and cover photos while event
photos turned into posts. It was incredibly
important to create a cohesive message
to promote this event with designs that
were representative the University so only
a couple of these designs were chosen for
each fair.
I got the opportunity to do
web design while work-
ing in the office of Career
Services. I really worked to
create a cohesive message
though the designs that
were representative of the
University.
CAREER
FAIR
11-3pm in McLeod
February 17
CAREER
FAIR
February 17
11-3pm in McLeod
Meet with over 120 employers
and make valuable career connections.
Get your future off to a great start!
UNI Career Services
www.uni.edu/careerservices
Visit the website for a complete list of
participating organizations.
Meet with over 120 employers
and make valuable career
connections. Get your future
off to a great start!
February 17
11-3pm in McLeod
UNI Career Services
www.uni.edu/careerservices
Visit the website for a complete list of
participating organizations.
Meet with over 120 employers
and make valuable career
connections. Get your future
off to a great start!
February 17
11-3pm in McLeod
CAREER
FAIR
February 17
11-3pm in McLeod
CAREER
FAIR
11-3pm in McLeod
February 17
September 21
Monday
Career
Fair
Jobs, Internships,
Graduate Programs
McLeod Center
Fair
September 21
Monday
Career
Fair
Jobs, Internships,
Graduate Programs
McLeod Center Monday, September 21
Mcleod Center
Jobs, Internships, and Graduate Programs
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15. PERSONAL BRANDING
More About What I Love
I have always had a passion for skiing, outdoors
and the mountains so when I was tasked with
creating a personal brand for myself, choosing
my topic was simple. I love the way social media
has been able to connect people around the
world with something they all share in common,
a desire for powder. I created my brand
Social Slopes, blogging and tweeting about
whats happening in the ski world via social
media. Through following many resorts and
companies I discovered that my passion could
easily translate into a job doing something I
love everyday. Throughout the course of this
3 month project I gained over 600 page views
and 184 followers. Although this may not seem
like much, I gained transferable experience
working with Hootsuite, Google AdWords and
Analytics as well as SEO. I worked hard building
this brand from the ground up and enjoyed
doing it, so much so, I don’t plan to stop.
These are just a few
examples of tweets I have
written and content I have
published on my blog.
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16. OLIVIA JASCHEN
UNIVERSITY OF NORTHERN IOWA GRADUATE
B.A. in Graphic Technologies
Minors in Marketing and Art
email: ojaschen@gmail.com
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