2. Pop starts have an identity or persona which is not
restricted solely to their musicianship. A true pop star has
a lasting significance and has 'brand awareness' amongst a
wider market over time.
A stars image can be used in many different forms of
media. Stars tend to use their image for advertisement
purposes.
3.
4. Stars are made to appeal to audiences, which will in turn make
money for record companies. Record companies tend to mould
their stars.
Stars represent shared cultural values and attitudes and will
promote a certain ideology. Audience interest in these values
enhance their star quality.
Stars provide audiences with a visual of 'what people should be
like'. They may support conforming to it (being thin and
beautiful) or difference (being overweigh and there being
nothing wrong with that.
5.
6. A pop stars persona needs constantly nurturing, they have
to adapt and change overtime.
7. Star image motifs are a running theme for an artist. The
aim is to establish the artists brand. This could be icons,
images and fonts.
