A2

1. Star Image
• In order to create your music video and
ancillary products it’s important that you
understand how to market your artist who
essentially is a brand and a star who
needs a image.
• Try and define the term STAR IMAGE and
explain why it’s important in terms of
marketing an artist

2. Can be formed due to
historical and cultural
circumstances. Links with
influences on style or
ideas of beauty
Ideologically Understood star
images are marketable or
understandable because they
represent socially and culturally
shared meanings of musicality or
femininity, ethnicity, sexuality
STAR IMAGE
Mediated Identities we ‘the
audience’ don’t really know
stars but feel as though we do
through the way the star is
marketed.
Stars are not
presented as a
‘person’ but through
an image ‘a persona’
Constructed and can be
analysed semiotically. E.g.
through visual (hair colour,
physical build, clothing),
verbal (words, lyrics) and
non-verbal. Together
these signs combine to
form the star’s image
Image built from
promotion, publicity
and criticism
Central to the
economics of the music
industry – only stars
guarantee sales and
long careers

3. What is marketing?
• Dictionary: The commercial functions
involved in transferring goods from
producer to consumer
• So… the methods that you would use for
promoting a music star
• GOODS = STAR – They are a commodity,
sole purpose to money!