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Representation of...
 Stars 
Representation
 An image and an idea.
Stars & Stardom
 ‘Sometimes I just wish I could put
records out anonymously’ – Lou Reed
Think about Stardom
Meta-Narrative
Myth
Star
Qualities
Super Star Commodity
Create a Pop Star’s Life Story
 Where were they born
 What sort of life did they
have before stardom
 What sort of stor...
Synergise the Star
 How can you use the
star image in other
media products?
 How can you use the
music in other media
pr...
The Myth of Stardom
 In our society what
do we believe about:
• The nature of stars
• What benefits do they
get from bein...
Qualities of Stardom
 What sort of people
are stars?
 What attitudes and
beliefs do they hold?
 What do they do?
 How ...
Retaining Stardom
 Why do some stars
seem to go on and
on and on….
 Why do some stars
seem to be around
for the briefest...
...STAR IMAGE?
Your task: analyse a...
Task - Using a range of
materials...
..describe the representation of a star/band
image similar to yours...
 Your evidenc...
Lana Del Rey
Album Art
Official Videos
Other Media
Websites (Official and Fan)
Stars & Stardom
Some Star Theory 
Richard Dyer
 Dyer has written extensively about the role of
stars in film, TV and music.
 Irrespective of the medium, s...
Richard Dyer
 Stars depend upon a range of subsidiary
media (magazines, TV, radio, the web) in order to
construct an imag...
Richard Dyer - Meta-narrative
 Stardom is a meta-narrative and can be
described as ‘mythical’
 Meta-narratives are somet...
Stars & Stardom
Some Superstar Theory…
Richard Dyer
 Fundamentally, the star image is
incoherent, that is at once ‘incomplete’
and ‘open’. Dyer says that this i...
Paradox 1
 The star must be simultaneously
ordinary and extraordinary for the
consumer
Paradox 2
 The star must be simultaneously
present and absent for the consumer
Fulfilling the promise of
stardom…
 The incoherence of the star image ensures that
audiences continually strive to ‘compl...
Hegemony
 Finally, it can be argued that the star image
can be used to position the consumer in
relation to dominant soci...
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Stars and stardom lana

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Some media texts on Lana del Rey to describe her meta narrative

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Stars and stardom lana

  1. 1. Representation of...  Stars 
  2. 2. Representation  An image and an idea.
  3. 3. Stars & Stardom  ‘Sometimes I just wish I could put records out anonymously’ – Lou Reed
  4. 4. Think about Stardom Meta-Narrative Myth Star Qualities Super Star Commodity
  5. 5. Create a Pop Star’s Life Story  Where were they born  What sort of life did they have before stardom  What sort of stories circulate about them?  How is their life event reflected in their music?  How are their personal values and beliefs expressed in their music?
  6. 6. Synergise the Star  How can you use the star image in other media products?  How can you use the music in other media products  What benefit may be gained by exploiting the star in this way?
  7. 7. The Myth of Stardom  In our society what do we believe about: • The nature of stars • What benefits do they get from being a star? • In what ways are they like us? • I what ways are they special?
  8. 8. Qualities of Stardom  What sort of people are stars?  What attitudes and beliefs do they hold?  What do they do?  How are they ‘allowed’ or ‘supposed’ to behave?
  9. 9. Retaining Stardom  Why do some stars seem to go on and on and on….  Why do some stars seem to be around for the briefest time?  What does a star have to do to stay around?
  10. 10. ...STAR IMAGE? Your task: analyse a...
  11. 11. Task - Using a range of materials... ..describe the representation of a star/band image similar to yours...  Your evidence comes from: • Biographical information • Videos / Album Art • The style / design of promotional materials • The content of those material • Material in other media texts about the star(s) (Meta-narrative)
  12. 12. Lana Del Rey
  13. 13. Album Art
  14. 14. Official Videos
  15. 15. Other Media
  16. 16. Websites (Official and Fan)
  17. 17. Stars & Stardom Some Star Theory 
  18. 18. Richard Dyer  Dyer has written extensively about the role of stars in film, TV and music.  Irrespective of the medium, stars have some key features in common: • A star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music]) • Stars are commodities produced and consumed on the strength of their meanings.
  19. 19. Richard Dyer  Stars depend upon a range of subsidiary media (magazines, TV, radio, the web) in order to construct an image which can be marketed to their target audiences.  The star image as commodity is valuable and can be positively attached to other products  Music can be consumed in many different ways and appear in a variety of different media
  20. 20. Richard Dyer - Meta-narrative  Stardom is a meta-narrative and can be described as ‘mythical’  Meta-narratives are something we will be studying in G325 Postmodernism and is something you need to learn.
  21. 21. Stars & Stardom Some Superstar Theory…
  22. 22. Richard Dyer  Fundamentally, the star image is incoherent, that is at once ‘incomplete’ and ‘open’. Dyer says that this is because it is based upon two key paradoxes.
  23. 23. Paradox 1  The star must be simultaneously ordinary and extraordinary for the consumer
  24. 24. Paradox 2  The star must be simultaneously present and absent for the consumer
  25. 25. Fulfilling the promise of stardom…  The incoherence of the star image ensures that audiences continually strive to ‘complete’ or to ‘make sense of’ of the image  Completion is thought to be achieved by continued consumption of the star through his or her products  In the music industry, performance seems to promise the completion of the image, but it is always ultimately unsatisfying • This means that fans will go away determined to continue consuming the star in order to carry on attempting to complete their image
  26. 26. Hegemony  Finally, it can be argued that the star image can be used to position the consumer in relation to dominant social values, this is called ‘hegemony’ • Depending upon the artist, this may mean that the audience are positioned against the mainstream (though only to a limited degree, since we are still consumers within a capitalist system) or within the mainstream, or somewhere in between.

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